《2025生成式营销产业研究报告：从AIGC到AIGD》由明略科技、复旦大学管理学院与秒针营销科学院联合发布，系统梳理了生成式AI在营销领域的发展脉 络与未来趋势。报告指出，生成式营销正从以"内容生成"为核心的AIGC阶段，迈向以"决策支持"为核心的AIGD新阶段，标志着AI在营销中从"效率工具"升 级为"战略伙伴"。 一、AIGC：营销供给的全面爆发 2025年，生成式AI在营销内容创作方面已趋于成熟。无论是文案、图片、视频还是数字人，AI都能快速生成，极大丰富了营销内容的供给。DeepSeek、 Manus等新锐模型和产品的出现，进一步降低了技术门槛，推动AI从"创意助手"发展为"执行智能体"。 然而，内容供给的爆炸式增长也带来了新问题：企业在海量内容中如何选择最优方案？AI生成的內容存在"幻觉"、偏见等风险，如何确保其真实性与可靠 性？这些问题促使行业思考：AIGC解决了"生产问题"，但未能解决"效果问题"。 二、AIGD：营销决策的系统升级 AIGD（AI-Generated Decision）的提出，正是为了解决AIGC时代的决策困境。它强调将经典营销理论与AI工具结合，构建从"洞察—生成—验证—决 ...

Core Insights - The 2025 World Digital Education Conference concluded with the release of the "Top Ten Global Hotspots in Digital Education Research" [1][4] - The report was based on nearly 60,000 digital education papers from 2019 to 2024, utilizing bibliometric analysis and insights from interdisciplinary experts [1] Group 1: Top Ten Hotspots - Generative AI accelerating interdisciplinary integration [2][3] - Metaverse technologies catalyzing smart learning paradigms [2][3] - Digital education transforming cognition of learning behaviors [2][3] - AI empowering personalized learning: the future is now [2][3] - Digital literacy supporting teachers' professional development [2][3] - Human-AI collaboration reshaping the digital education ecosystem [2][3] - Vocational education aligning with smart technology-driven innovation demands [2][3] - Global co-governance redefining ethical boundaries in digital education [2][3] - Digital education bridging regional gaps in balanced development [2][3] - Data driving intelligent decision-making across the entire teaching process [2][3]