上线三天就强势登顶美国App Store榜首，这个国庆假期，Sora App在全球互联网掀起了一场AI视频狂欢，连奥特曼都得忙着在全世界网友生成的内容 中跑龙套"客串"。 这款被网友称为"AI版抖音"的产品，允许普通用户通过文本提示生成10秒的AI视频，并可以通过"Cameos（客串）"功能将自己的虚拟形象置入任何AI场 景中。 支撑起整个Sora App体验的是OpenAI在10月1号凌晨发布的新一代视频生成模型Sora 2 ——奥特曼在X直言，这是"ChatGPT for creativity" moment。 创意领域的"ChatGPT时刻"来了，AI视频生态会发生怎样的变革？与创意密不可分的广告内容会不会被AI social media的模式再次改变？ 能够预见的是，这一轮AI转型，所撬动的市场规模，将会是万亿级别。而万亿，可能只是一个起点。 上述判断来自红杉资本合伙人Pat Grady。在几个月前的红杉资本AI峰会上，包括奥特曼在内的150位全球顶尖AI创始人进行了一场闭门大讨论，两个重 要共识广为流传，除了万亿美元的市场机遇，下一轮AI，卖的不是工具，而是创造收益的能力。 换言之，AI正在从一种" ...

Group 1 - The 2025 All-Retail AI Spark Conference was successfully held in Shenzhen, focusing on the innovative applications and development trends of AI in the retail sector [1] - Tan Beiping, Vice President of Minglue Technology, highlighted the evolution of generative marketing from initial experimentation to normalized application, with 2023 still in the phase of single-point trials primarily using graphic and text content [1] - By 2025, generative AI is expected to show four major trends: deep application in business areas, pursuit of new forms and better results, transformation of workflows through intelligent agents, and human-AI collaboration in specific scenarios [1] Group 2 - The emergence of AI Agent marks a year of collaboration between AI and humans, leading to a mature content workflow that forms an efficient closed loop based on real consumer voices [2] - AI-driven content marketing has transformed from a one-way push process to a dynamic system of deep interaction and continuous iteration with consumers, establishing a closer and more meaningful connection between brands and users [2] - Despite the efficiency gains from AI, the essence of quality brands lies in their depth and ability to resonate emotionally with consumers, with future AI value focusing on emotional domains to accurately predict consumer psychology and meet personalized needs [2]