Core Viewpoint - The misuse of AI technology for generating fake damage images has emerged as a significant issue in e-commerce, leading to fraudulent refund requests and undermining trust in online transactions [1][11][20]. Group 1: Incidents of Fraud - A seller encountered a refund request accompanied by an AI-generated image of a damaged plush toy, which the buyer claimed was defective [2][4]. - The seller initially suspected misuse but later confirmed the image was AI-generated after using detection tools [4][10]. - Other sellers reported similar experiences, recognizing AI-generated images as fraudulent evidence for refund claims [7][9]. Group 2: Seller Responses and Strategies - Sellers have begun developing "anti-fraud" guidelines to identify AI-generated images, focusing on inconsistencies in damage representation and requesting multiple angles or videos as proof [10][18]. - Many sellers reported being able to visually identify AI-generated images due to their unrealistic characteristics [9][10]. Group 3: E-commerce Platform Reactions - Major e-commerce platforms like JD.com, Pinduoduo, and Taobao are aware of the issue and are implementing measures to combat fraudulent refund requests [20][21]. - JD.com is developing AI capabilities to identify fake images and plans to launch these features by the end of the year [20]. - Platforms are tightening refund policies and enhancing verification processes to protect sellers from fraudulent claims [21][22]. Group 4: Legal and Regulatory Context - The use of AI to create fake evidence for refunds is considered a form of fraud, potentially violating civil and criminal laws [19][23]. - New regulations are being introduced to address the misuse of AI-generated content, emphasizing the need for clear identification and penalties for fraudulent activities [19][23]. Group 5: Broader Implications for the Industry - The rise of AI-generated fraud is disrupting the balance of rights between consumers and sellers, leading to increased costs for businesses and potential price hikes for consumers [22][23]. - The ongoing challenge of distinguishing between real and AI-generated images may erode consumer trust in e-commerce platforms [18][23].

Core Viewpoint - The rise of AI-generated images has led to a new form of fraud in e-commerce, where consumers use these images to falsely claim refunds, creating significant challenges for sellers and platforms [2][5][15]. Group 1: Consumer Fraud - Consumers are using AI tools to create fake images of products, such as spoiled goods, to request refunds without returning items [2][5]. - Instances of consumers sending AI-generated images of damaged products have been reported, leading to confusion and disputes with sellers [3][6]. - Some consumers have even manipulated videos to support their refund claims, further complicating the verification process for sellers [6][15]. Group 2: Seller Challenges - Many sellers are facing difficulties as they receive AI-generated images that appear convincing, leading to unwarranted refunds or compensation [5][6]. - Sellers have reported that even when they request video verification, consumers can still provide AI-generated content, making it hard to distinguish between genuine claims and fraudulent ones [5][6]. - The issue has escalated to the point where sellers are now required to ask consumers to destroy products and provide proof, which has become another avenue for fraud [6][15]. Group 3: AI Usage by Sellers - Some sellers are also using AI-generated images for product listings, leading to discrepancies between advertised and actual products, which frustrates consumers [7][11]. - Notable brands have faced backlash for using AI-generated images that misrepresent their products, leading to consumer distrust [11][14]. - The prevalence of AI-generated images in product listings has raised concerns about the authenticity of online shopping experiences [11][15]. Group 4: Regulatory Response - Regulatory bodies have begun to address the issue, with guidelines requiring clear identification of AI-generated content to protect consumers and uphold seller integrity [14][15]. - E-commerce platforms are being urged to implement stricter measures to combat the misuse of AI-generated images and ensure accurate product representation [15].