Core Viewpoint - The resurgence of joint venture vehicles in the Chinese automotive market is attributed to their recent sales increase, particularly in the new energy vehicle (NEV) segment, after a period of decline due to the rise of domestic brands [1][6]. Group 1: Sales Performance - Joint venture NEVs have seen a significant sales increase in May and June, with companies like GAC Toyota and Dongfeng Nissan achieving record sales [3]. - Dongfeng Nissan's N7 model, launched in late April, sold over 3,000 units in May and doubled its sales in June, with total pre-orders exceeding 20,000 by mid-June [3][4]. Group 2: Market Dynamics - The decline of joint venture vehicles in the past decade was primarily due to the rapid rise of domestic brands focusing on smart and electric vehicles, which led to a loss of market share for joint ventures [6][7]. - Joint ventures faced challenges due to their reliance on foreign technology and slow product updates, which did not meet the evolving demands of Chinese consumers for innovation and personalization [6][7]. Group 3: Strategic Shifts - In response to market pressures, joint venture brands are reforming by adopting successful strategies from domestic brands, particularly in areas like intelligent driving and smart cockpit features [9]. - Joint ventures are increasingly incorporating advanced technology and comfort features into their vehicles, enhancing their competitiveness in terms of price-performance ratio [9]. Group 4: Collaborations and Consumer Behavior - Many joint venture brands are collaborating with tech companies like Huawei and Xiaomi to leverage their strengths in technology and software development, leading to improved product competitiveness [11]. - Consumers are becoming more pragmatic, prioritizing value and actual experience over brand prestige, prompting joint ventures to enhance their product offerings and adjust pricing strategies [13].