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千年瓷都“潮”浪生:从泡泡玛特到米菲兔,知名IP为何齐聚景德镇?
Xin Hua Wang· 2025-10-19 07:36
Core Viewpoint - The article highlights the innovative collaboration between Jingdezhen ceramics and global pop culture, showcasing how traditional craftsmanship is being revitalized through modern trends and partnerships with well-known anime IPs. Group 1: Collaboration with Pop Culture - Jingdezhen ceramics has partnered with international trendy toy brand Pop Mart to create a ceramic figurine of Molly, blending traditional craftsmanship with contemporary design [3][5] - The collaboration with the anime IP Miffy has resulted in products like the "Miffy Garden Blue and White Cup Gift Box," which combines Miffy's character with traditional blue and white porcelain techniques, appealing to younger consumers [5][7] Group 2: Revitalization of Traditional Craft - The Changnanli World Ceramic Trendy Town serves as a platform where traditional ceramics meet modern trends, showcasing the vibrant fusion of ancient craftsmanship with contemporary aesthetics [7][9] - Jingdezhen ceramics is adopting a younger and trendier approach by engaging in design competitions and forming industry alliances, thereby integrating into various aspects of modern life [9][11] Group 3: Cultural Significance - The ancient city of Jingdezhen is positioning itself as a hub of trendsetting, using a language that resonates globally to narrate new stories rooted in deep cultural confidence [11]