（来源：千龙网） 春节期间，北京三里屯"狮王入京"非遗展览吸引了不少市民、游客驻足。一尊通体荧光绿的狮头玻璃展柜前，小游客踮起脚 努力凑近，眼里满是好奇，母亲俯身在她耳边讲解："狮头制作第一步是扎，然后是扑、写、装。" 当非遗醒狮跃入潮流地标三里屯，当冬奥顶流"冰墩墩"摇身一变为憨态可掬的"马墩墩"，马年春节的北京商圈，正以一场传 统与潮流的深度对话，解锁"可触摸的非遗"、可体验的年味，让市民游客在逛吃打卡中感受别样"京彩"。 "狮王入京"全国首展亮相三里屯 2月2日至3月3日，三里屯太古里携手中国香港潮流舞狮文化品牌，共同呈现融合潮流美学与传统文化精神的"狮王入京"全国 首展。传统狮头与潮流设计结合，突出"不失传统，更胜传统"美学，增添独特的春节喜悦。 这场以非遗醒狮文化为核心的展览，展出8款限定狮头，成为三里屯商圈的"人气王"。故宫版醒狮格外引人注目——从铜 狮、宫殿建材中汲取灵感，将龙袍纹样、手绘吉祥图案融入设计，首次在北京亮相。 "很少在北京看到醒狮的展览，今天专程从大兴赶过来。"一位年轻市民举着手机，围着展品变换角度拍照。 傍晚6时，三里屯的"夜生活"开始了。通盈中心、那里花园、3.3大厦等餐饮聚集 ...

Group 1 - The integration of traditional culture and modern fashion during the Spring Festival in the Sanlitun business district has created a vibrant consumer atmosphere, attracting both locals and tourists [1][2] - The "Lion King Enters Beijing" exhibition, showcasing eight limited edition lion heads inspired by intangible cultural heritage, has become a major attraction, particularly the Palace Museum version of the lion head [1] - The new retail and dining experiences in major shopping areas have contributed to a significant increase in holiday spending, with a reported 8.6% growth in average daily sales for key retail and catering enterprises compared to the same period in 2025 [2] Group 2 - The presence of standalone flagship stores from global luxury brands has drawn numerous visitors during the Spring Festival, enhancing the nightlife experience in Sanlitun [2] - The popularity of cultural events, such as classical music concerts, has further enriched the festive atmosphere, with attendees traveling from various locations to participate [2] - The blend of traditional customs and modern experiences has resulted in a unique celebration, showcasing the dynamic nature of consumer behavior during the holiday season [2]

春节期间，三里屯太古里商圈推出"狮王入京"主题展，将非遗舞狮装备融入街区新春布景，为商圈增添 节日喜庆气氛，吸引众多市民游客前来观赏拍照。 本报记者 邓伟摄 非遗醒狮"闯入"时尚街区，国际大牌旗舰店的灯光与春节红色装饰交相辉映，悠扬的古典音乐在潮流地 标上空飘扬……正月初五，三里屯商圈，传统与潮流的融合为市民游客带来一场新春盛宴，也带动了假 期消费热。 昨天下午5时，天色渐暗，三里屯太古里北区庭院却依旧人头攒动。从2月2日持续至3月3日的 "狮王入 京"全国首展，以非遗醒狮文化为核心，展出8款限定狮头，成为现场的"人气王"。 "狮头是怎么制作的？第一步是扎，然后是扑、写、装。"一位从江苏来北京旅游的母亲，俯身和8岁的 女儿讲解狮头的制作工艺。小女孩踮起脚，努力凑近那尊通体荧光绿的狮头，眼里满是好奇。 泡泡玛特城市乐园里感受非遗手作如何融入潮玩场景，在奥林匹克森林公园欣赏《汉风》杂技剧……马 年春节，北京各大商圈新场景、新业态持续上新，传统年俗与潮流体验的多元碰撞，绽放出别样精彩， 也带动了假期消费热潮。商务大数据显示，假期前四天，全国重点零售和餐饮企业日均销售额较2025年 玻璃展柜中央，故宫版醒狮格外引人注 ...

傍晚6时，三里屯的"夜生活"开始了。记者在现场看到，通盈中心、那里花园、3.3大厦等餐饮聚集区， 多家餐厅门口排起长龙。某火锅店门口，等位区坐满了食客。店员一边取号一边说："今天从四点半开 始就需要排队了，预计要到九点半以后才能稍微松快点，客流比前几天还要旺。"不远处，几位年轻人 手里拿着刚买的奶茶，一边等位一边聊着天。一对来自山西的夫妻手里攥着好几张不同餐厅的取号单， 笑着说道："排了七八家，今天吃上口饭真不容易。" 与餐饮消费同样热闹的，还有文化消费的热情。爱乐汇艺术空间内，中外经典名曲音乐会备受青 睐。"从济南赶来听新春音乐会，节目单都是我喜欢的。"一位游客刚下高铁就直奔三里屯来听音乐会。 多个经典曲目在演奏家的指尖流淌，观众沉浸在旋律中，怡然自得。 泡泡玛特城市乐园里感受非遗手作如何融入潮玩场景，在奥林匹克森林公园欣赏《汉风》杂技剧……马 年春节，北京各大商圈新场景、新业态持续上新，传统年俗与潮流体验的多元碰撞，绽放出别样精彩， 也带动了假期消费热潮。商务大数据显示，假期前四天，全国重点零售和餐饮企业日均销售额较2025年 假期前四天增长8.6%。假期前三天，商务部重点监测的78个步行街（商圈）客流量 ...

【#北京隆福寺真热闹啊#】#泡泡玛特出星星人冰棍儿了# 昂首迎客的"隆福马"与烟火气十足的新春市 集，非遗摊位的手艺绝活与艺术装置前的全家福，智能零售店内的春晚同款机器人"店员"……这个春 节，京城各大商圈精彩纷呈。古老的街区带来潮流市集，非遗展示提供沉浸式体验，机器人为传统年俗 注入科技活力，春节假期，市民游客在新老商圈里感受升腾的年味儿。在隆福寺商圈，从六必居摊位前 老人们拎着的酱菜，到泡泡玛特摊位前年轻人手里的"星星人"冰棍儿；从茶汤李冒着白气的杏仁茶桶， 到同仁堂"知嘛健康"店里热气腾腾的枸杞拿铁，古都的老与新、传统与潮流，在这条改造升级后的街巷 里融合。（@北京日报 记者 杨天悦 鹿杨 赵语涵 视频：东城区融媒中心） ...

Cultural Consumption - The theme of the new spring cultural consumption event is "Shopping for New Year, Colorful Seasons," featuring over 460 diverse activities in Beijing [2] - Key commercial districts have transformed into immersive experiences for celebrating the New Year, allowing consumers to enjoy festive scenery that is both enjoyable and interactive [3] Traditional and Modern Integration - The event showcases a blend of traditional customs and modern elements, with activities like lion dances and cultural parades bringing vibrancy to popular locations [3][4] - The use of AI technology in exhibitions, such as "AI Weaving Realm," introduces innovative ways to celebrate traditional festivals [4] Family and Children Activities - Over 35 family-friendly activities are available, including winter-themed events and interactive spaces designed for children, enhancing family bonding experiences [4] Local Brands and Cultural Symbols - Traditional brands are innovating their offerings, such as Daoxiangcun's "New Year Eight Pieces" and Yili's festive gift boxes, which serve as cultural symbols of blessings and good wishes [5] - Online and offline sales strategies are being employed by local brands to reach consumers effectively, including special sections on e-commerce platforms [5] Consumer Incentives and Policies - A series of consumer-friendly policies have been introduced to stimulate spending, including increased subsidies for replacing old appliances and digital vouchers for shopping [6] - A lucky draw incentive for consumers who spend over 100 yuan at designated merchants during the holiday period adds excitement to shopping experiences [7] Park Activities - This year's park activities in Beijing emphasize the integration of tradition and modernity, with over 220 unique events designed to enhance visitor experiences during the Spring Festival [8] - The activities are categorized into three themes: winter sports, cultural education, and revitalized traditional customs, providing a rich and diverse holiday experience [8]

Core Viewpoint - The article highlights the innovative collaboration between Jingdezhen ceramics and global pop culture, showcasing how traditional craftsmanship is being revitalized through modern trends and partnerships with well-known anime IPs. Group 1: Collaboration with Pop Culture - Jingdezhen ceramics has partnered with international trendy toy brand Pop Mart to create a ceramic figurine of Molly, blending traditional craftsmanship with contemporary design [3][5] - The collaboration with the anime IP Miffy has resulted in products like the "Miffy Garden Blue and White Cup Gift Box," which combines Miffy's character with traditional blue and white porcelain techniques, appealing to younger consumers [5][7] Group 2: Revitalization of Traditional Craft - The Changnanli World Ceramic Trendy Town serves as a platform where traditional ceramics meet modern trends, showcasing the vibrant fusion of ancient craftsmanship with contemporary aesthetics [7][9] - Jingdezhen ceramics is adopting a younger and trendier approach by engaging in design competitions and forming industry alliances, thereby integrating into various aspects of modern life [9][11] Group 3: Cultural Significance - The ancient city of Jingdezhen is positioning itself as a hub of trendsetting, using a language that resonates globally to narrate new stories rooted in deep cultural confidence [11]