（来源：千龙网） 春节假期，隆福寺新春市集热闹非凡。市民游客在新春布景前拍照打卡，在市集中品尝美食、选购商品，感受浓 浓年味儿。本报记者 邓伟摄 昂首迎客的"隆福马"与烟火气十足的新春市集，非遗摊位的手艺绝活与艺术装置前的全家福，智能零售店内的春 晚同款机器人"店员"……这个春节，京城各大商圈精彩纷呈。古老的街区带来潮流市集，非遗展示提供沉浸式体 验，机器人为传统年俗注入科技活力，春节假期，市民游客在新老商圈里感受升腾的年味儿。 老街区新市集热闹回来了 百米长街人潮如织，欢声笑语与摊主的吆喝声交织成一支年味儿满满的新春乐曲。正月初四，隆福寺街区热闹非 凡，众多游客携一家老小来此体验这个集北京老味道与潮流新业态于一体的新春"顶流"。 量。"这些兔儿爷还真是栩栩如生。"来自哈尔滨的游客秦女士买了几个兔儿爷泥塑盲盒和冰箱贴，"把这份北京 的吉祥当作伴手礼带回家，大人孩子肯定都喜欢。" 再往前，一朵朵彩虹色的"翻里花"在摊主指尖翻飞。"往左一甩，姹紫嫣红，往右一甩，争奇斗艳，弹一弹，开 一朵……"摊主一边说，一边在手中变换出不同造型。这种用熟宣纸制作的古老玩具，曾是父辈儿时过年最爱的 游戏。如今，它与文创设计结合，成 ...

【#北京隆福寺真热闹啊#】#泡泡玛特出星星人冰棍儿了# 昂首迎客的"隆福马"与烟火气十足的新春市 集，非遗摊位的手艺绝活与艺术装置前的全家福，智能零售店内的春晚同款机器人"店员"……这个春 节，京城各大商圈精彩纷呈。古老的街区带来潮流市集，非遗展示提供沉浸式体验，机器人为传统年俗 注入科技活力，春节假期，市民游客在新老商圈里感受升腾的年味儿。在隆福寺商圈，从六必居摊位前 老人们拎着的酱菜，到泡泡玛特摊位前年轻人手里的"星星人"冰棍儿；从茶汤李冒着白气的杏仁茶桶， 到同仁堂"知嘛健康"店里热气腾腾的枸杞拿铁，古都的老与新、传统与潮流，在这条改造升级后的街巷 里融合。（@北京日报 记者 杨天悦 鹿杨 赵语涵 视频：东城区融媒中心） ...

本报记者 杨天悦 鹿杨 赵语涵 春节假期，隆福寺新春市集热闹非凡。市民游客在新春布景前拍照打卡，在市集中品尝美食、选购商品，感受浓浓年味儿。本报记者 邓伟摄 昂首迎客的"隆福马"与烟火气十足的新春市集，非遗摊位的手艺绝活与艺术装置前的全家福，智能零售店内的春晚同款机器人"店员"……这 个春节，京城各大商圈精彩纷呈。古老的街区带来潮流市集，非遗展示提供沉浸式体验，机器人为传统年俗注入科技活力，春节假期，市民 游客在新老商圈里感受升腾的年味儿。 老街区新市集热闹回来了 百米长街人潮如织，欢声笑语与摊主的吆喝声交织成一支年味儿满满的新春乐曲。正月初四，隆福寺街区热闹非凡，众多游客携一家老小来 此体验这个集北京老味道与潮流新业态于一体的新春"顶流"。 走进隆福寺二期，放眼望去，这里已被红红火火的新年装饰装点一新。眼前，"隆福马"雕塑在入口处昂首迎客，红绸缠绕的马身与远处青砖 灰瓦的建筑相映成趣，成了市民镜头里最热门的打卡点；头顶，百盏祈福灯高悬天幕，流苏轻摇间，"马不停蹄""万马奔腾"等"马"元素丰富 的祝福语悄然露出，引得不少小朋友抬着头、饶有兴致地辨认灯上的成语；往街区深处走，烟火气十足的隆福寺市集热度攀升，百余 ...

（来源：千龙网） 春节假期，隆福寺新春市集热闹非凡。市民游客在新春布景前拍照打卡，在市集中品尝美食、选购商 品，感受浓浓年味儿。北京日报记者 邓伟摄 昂首迎客的"隆福马"与烟火气十足的新春市集，非遗摊位的手艺绝活与艺术装置前的全家福，智能零售 店内的春晚同款机器人"店员"……这个春节，京城各大商圈精彩纷呈。古老的街区带来潮流市集，非遗 展示提供沉浸式体验，机器人为传统年俗注入科技活力，春节假期，市民游客在新老商圈里感受升腾的 年味儿。 日头西斜，隆福寺的热度未减。从六必居摊位前老人们拎着的酱菜，到泡泡玛特摊位前年轻人手里 的"星星人"冰棍儿；从茶汤李冒着白气的杏仁茶桶，到同仁堂"知嘛健康"店里热气腾腾的枸杞拿铁，古 都的老与新、传统与潮流，在这条改造升级后的街巷里融合。 老街区新市集热闹回来了 百米长街人潮如织，欢声笑语与摊主的吆喝声交织成一支年味儿满满的新春乐曲。正月初四，隆福寺街 区热闹非凡，众多游客携一家老小来此体验这个集北京老味道与潮流新业态于一体的新春"顶流"。 走进隆福寺二期，放眼望去，这里已被红红火火的新年装饰装点一新。眼前，"隆福马"雕塑在入口处昂 首迎客，红绸缠绕的马身与远处青砖灰瓦的建筑相 ...

近日，以"马不停蹄，隆福潮集"为主题的2026隆福寺新春市集在隆福寺商圈正式开集。这场在东城区 委、区政府指导支持下举办的文化盛宴，以"福"文化为核心脉络，将传统节气民俗与现代新春美学创造 性融合，为市民与游客打造出一场兼具历史温度与时代活力的沉浸式文化消费体验，让这个见证北京城 市变迁的商圈，在马年新春即将到来之际焕发出全新光彩。 福潮涌动 老城商圈焕发新春生机 作为北京老城复兴的标杆之作，隆福寺新春市集的盛大启幕，为马年新春注入了强劲的消费活力，成为 东城新春消费地图中极具特色的组成部分。本次隆福寺新春市集以"福"文化为核心主线，设置2个演出 空间和53个摊位，联动57个品牌打造多元消费场景，全方位覆盖市民新春采购、体验、游玩等多样需 求。 本次新春市集的精心设计，让老城烟火气愈发浓郁。街区入口的"隆福马"雕塑呼应马年新春主题，成为 市集标志性打卡点；核心入口的百盏祈福灯高悬天幕，红绸摇曳间，"跃马扬鞭、万马奔腾、马不停 蹄"等马年新春祝福与"福"字纹样交相辉映，打造"步步见福"的沉浸式逛游体验。摊位以"喜气洋洋新中 式"为主基调，传统红色标准展位、"福"灯主题新中式展位、仿古特陈展位错落穿插，与祈福树、 ...

马不停蹄，隆福潮集！2026隆福寺新春市集已拉开帷幕。这场在东城区委区政府指导支持下举办的文化 盛宴，以"福"文化为核心脉络，将传统节气民俗与现代新春美学创造性融合，为市民游客打造出一场沉 浸式文化消费体验。 2月10日上午，习近平总书记在北京考察调研，来到隆福寺街区新春市集，饶有兴致察看各式年货摊 位，同现场群众亲切交流。 总书记一行的到来，让隆福新春市集成为广大市民游客争相前往的"顶流"打卡地。北京青年报记者了解 到，好吃、好逛、好玩的新春市集从2月4日持续至3月3日，每日10时至19时开放，预计日均接待游客5 万人次。 联动57个品牌打造多元消费场景 隆福寺新春市集的一大亮点，便是超30家老字号扎堆亮相，21个老字号和非遗摊位搭配8个老字号美食 摊位，再加上隆福寺街区内的北京稻香村、同仁堂等老字号创新门店，形成了极具京味特色的老字号矩 阵。 非遗手作焕新颜，马年文创添新意。北京市珐琅厂推出景泰蓝马年新春限定"萌马献瑞"礼盒，收获各年 龄段消费者的一致喜爱；吉兔坊的兔儿爷融入生肖元素，打造多款萌趣兔爷形象，既保留老北京年味， 又戳中现代人的审美；状元工坊携非遗翻里花技艺焕新而来，不仅带来了年味满满的经典新 ...

Core Viewpoint - The article highlights the innovative integration of traditional Chinese medicine (TCM) with cultural, commercial, and tourism sectors by Beijing Tongrentang Group, emphasizing its strategic importance for future development and consumer engagement [1][4][6]. Group 1: Integration of TCM and Cultural Tourism - Beijing Tongrentang is transforming traditional consumer experiences by creating new retail environments that blend health products, dining, and cultural experiences, moving away from the conventional pharmacy model [4][5]. - The company is leveraging its cultural heritage and TCM as a lifestyle practice to foster sustainable and experiential consumer engagement [4][5]. - Initiatives such as the establishment of "Tongrentang Day" and participation in major sports events illustrate the company's commitment to cultural integration and consumer interaction [4][5]. Group 2: Collaborative Practices and Resource Integration - Tongrentang has formed partnerships with various brands to create unique offerings, such as herbal hot pot and commemorative products, enhancing its market presence [5][6]. - The company has developed a collaborative mechanism involving 15 entities to facilitate resource sharing and cross-industry cooperation, evolving from initial market events to broader applications in hotels and tourist areas [5][6]. - Recent collaborations with high-end hotels and tourist attractions aim to incorporate TCM wellness services into luxury travel experiences, showcasing the brand's adaptability [5][6]. Group 3: Innovation and Quality Development - The "14th Five-Year Plan" period has seen Tongrentang focus on high-quality development through technological innovation, sustainable practices, and international expansion [8][9]. - The company has established a robust R&D framework, resulting in over 800 domestic patents and the launch of nearly 300 new products since the beginning of the 14th Five-Year Plan [8][9]. - Smart manufacturing initiatives have been implemented, including the development of intelligent factories and digital production lines, enhancing operational efficiency and product quality [9][10]. Group 4: Market Expansion and Global Outreach - Tongrentang has registered over 1,200 product varieties for export and has established a significant international presence, providing services to over 30 million people globally [11]. - The company views its international outlets as cultural ambassadors, promoting TCM through various initiatives, including cultural experience centers and health ambassador programs [11]. - The establishment of cultural display areas and health seminars abroad reflects Tongrentang's commitment to globalizing its brand and TCM practices [11]. Group 5: Future Directions and Strategic Planning - As the company approaches the end of the 14th Five-Year Plan, it is focusing on technological innovation and digital transformation as key components of its future strategy [12][14]. - The upcoming "15th Five-Year Plan" emphasizes enhancing core competencies, fostering research reforms, and ensuring comprehensive collaboration across its business units [14][15]. - Talent development is prioritized, with plans for systematic training and recruitment of high-quality professionals to support innovation and organizational growth [15][17].

Core Insights - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week in Dali, Yunnan, showcases 121 notable ICH brands from across China, providing a platform for experience sharing among ICH representatives [1][3] Group 1: Traditional Brands - Established brands like Tongrentang, founded in 1669, are innovating with health drinks such as "Morning Water" and "Overnight Water," appealing to younger consumers [3] - Wangxingji, another traditional brand, is incorporating contemporary themes into its fan products, including zodiac and anime designs, through material and artistic innovation [3] Group 2: Youth Brands - The Ru Shan Ming brand, founded by Li Keming, emphasizes "New Chinese Aesthetic Objects" and has gained recognition for its tea cups showcased at major events like the Paris Olympics [3] - The brand Jizhutang, led by 90s-born founder Yang Changqin, is transforming traditional bamboo crafts into modern products, creating over 3,000 flexible job opportunities with an average annual income increase of nearly 20,000 yuan [3] Group 3: Cross-Industry Innovations - "Wang's Hand Creation" is exploring the commercial value of local culture and crafts, integrating traditional skills into daily products through modern media like short videos and live streaming [3] - Pop Mart is linking trendy products with ICH, breathing new life into traditional intellectual properties through a "non-heritage + trendy play" approach [3] Group 4: Individual Practices and Innovations - ICH representatives are sharing personal experiences, such as Li Xingchang, who promotes Pu'er tea-making techniques nationwide to enhance consumer awareness of ICH [4] - Qiao Lin, representing traditional Qiao's ceramic techniques, is creating trendy accessories and home goods based on traditional skills [4] - Designer He Bowen merges traditional crafts like wax dyeing and embroidery with modern design, integrating ICH into contemporary life [4] Group 5: Brand Development and Sustainability - Professor Chen Anying from Tsinghua University emphasizes that diversity in ICH brands enhances sustainability and vitality, particularly in traditional craft regions [6] - The emergence of new brands from skilled practitioners, even those without high-level recognition, can significantly boost the transmission of ICH projects [6] Group 6: Case Study of Brand Creation - Liu Zhongping, founder of "Jieyou Nianhua Pu," created a brand that revitalizes traditional woodblock prints by incorporating modern themes and interactive experiences, such as themed events [7] - The China Tourism Press announced a 2024 initiative to promote innovative ICH products that blend traditional craftsmanship with modern design, aiming to integrate ICH into everyday life [7]

Group 1 - The integration of traditional Chinese medicine with new consumption trends and technologies is revitalizing Beijing's cultural industry [1][2] - Tong Ren Tang's "Zhi Ma Health Zero Store" has become a popular destination for young consumers, featuring a large unmanned vending machine that can hold up to 9,000 products [1] - The store combines traditional medicine with modern food trends, offering innovative products like goji berry latte and dried tangerine peel latte [1] Group 2 - The "Modular World" AI industrial community in Beijing is enhancing cultural upgrades through innovative technologies, allowing for the quick creation of personalized digital avatars [2] - The technology from Jisi Technology enables the generation of highly realistic digital humans, which are now active in over 500 brand live streams with an accuracy rate exceeding 98% [2] - The China Digital Culture Group showcases the role of digital technology in cultural preservation, featuring immersive VR experiences and digital exhibitions of cultural artifacts [2]

Group 1 - The core idea is that traditional Chinese medicine brands are transforming their offerings to appeal to younger consumers, focusing on a "light health" lifestyle rather than just selling beverages [1][2] - Several century-old brands, such as Tongrentang and Pianzaihuang, are innovating in products, scenarios, and business models to create shareable experiences that resonate with the Gen Z demographic [1][2] - The new store layout of Tongrentang emphasizes tea drinks and wellness products, attracting significant foot traffic even on weekdays, indicating a successful engagement with younger consumers [1] Group 2 - Pianzaihuang is revitalizing its brand image to connect with younger audiences through interactive marketing on platforms like Douyin and Xiaohongshu, utilizing engaging content to educate consumers about the brand [2] - The brand's Douyin challenge in 2025 achieved a remarkable 180 million views, showcasing the effectiveness of modern marketing strategies in reaching younger demographics [2] - Traditional brands are expanding their consumer engagement by developing creative products and collaborating across industries, such as launching health-focused coffee and unique medicinal dishes [2][3]