记者看到，该店将年轻人热衷的茶饮柜台布局在醒目位置，售卖其推出的中西结合的养生中药系列茶 饮。从人流量来看，即便是工作日，门店内购买茶饮的消费者依旧不少。店内结合本草精油及传统中药 成分等调配的香氛蜡烛、香囊等产品颇受年轻消费者追捧。有年轻消费者告诉记者，此前童涵春堂联名 的两款崇明土布香囊在部分店铺中已经卖断货，她对此次推出的联名香薰心仪已久，后续还会关注相关 产品的推出。 同样，老字号片仔癀也正以全新的形象吸引年轻消费群体。"随着新零售与新消费格局的演变，我们也 致力于让老字号焕发新活力，更有效地触及年轻消费群体，让他们更深入地理解品牌背后的故事。因 此，我们利用抖音、小红书、B站等平台展开互动，采用动漫演绎和趣味科普的方式，吸引更多年轻消 费者，甚至是儿童，让他们从小了解片仔癀的含义、功效。"片仔癀药业市场策划部负责人卢晓莹说。 当"保温杯里泡枸杞"从段子变成日常，当"中药房下午茶"取代美式咖啡成为年轻人新宠，老字号品牌们 逐渐发现：年轻人不是在买一杯饮料，而是在买一种"轻养生"生活方式。 多家记者走访发现，从同仁堂到童涵春堂再到片仔癀，一批百年老字号正通过产品、场景、模式等方面 的系统性创新，把厚重的 ...

中新网银川9月1日电 题：田园飘香：一杯"村咖"里的乡村振兴新故事 中新网记者 于晶 从城市写字楼到乡野田埂间，咖啡的香气正飘向银川的各个村落，成为连接城乡的新纽带。 秋日的午后，宁夏银川市金凤区丰登镇润丰村，一家名为"小满"的咖啡馆里飘出阵阵醇香，游客手捧拉 花精致的卡布奇诺，远眺田园风光，享受着城市咖啡馆难以复制的"秋日限定"体验。这场咖啡与乡村 的"双向奔赴"，正成为银川乡村振兴路上的一道亮丽风景。 "过去村里年轻人都在往外走，现在反而越来越多人回来开咖啡馆。""小满咖啡"主理人望着满院客人笑 道。这位曾在城市里工作的返乡青年，将一座闲置农宅改造成兼具田园美学与现代舒适的咖啡空间，成 为社交媒体上的"网红打卡地"。 在银川，像"小满"这样的"村咖"已如雨后春笋般涌现。贺兰县星光村的"啡野"咖啡馆由老房子改造而 成，保留木结构梁柱，搭配工业风灯具与手作陶器；贺兰四十里店村"稻渔空间"则将咖啡机搬进集装 箱，让顾客边喝咖啡边观察水稻生长……这些由返乡青年创办的咖啡馆，将咖啡文化与乡土元素巧妙融 合，打造出"一方水土一方咖"的独特场景。 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权 ...

Core Viewpoint - Tong Ren Tang, a century-old traditional Chinese medicine company, has successfully ventured into the baking industry, achieving impressive monthly revenues of tens of millions by combining traditional wisdom with modern consumer demands [3][5]. Group 1: Market Disruption by a Century-Old Company - The decision of Tong Ren Tang to enter the baking market represents a significant shift, leveraging its extensive resources in high-quality medicinal materials and a deep-rooted culture of "food as medicine" [7]. - The brand "Zhi Ma Health" is the main player in this cross-industry venture, offering products like "Goji Latte" and "Fu Ling Cake" that blend health benefits with modern tastes [9]. Group 2: Product Innovation and "Food as Medicine" - Tong Ren Tang's baking strategy emphasizes the concept of "food as medicine," incorporating genuine medicinal ingredients into their baked goods, such as "Fu Ling," "Goji Berries," and "Black Sesame" [11]. - Specific products include the "Goji Original Croissant," "Five Black Soft European Bread," and "Pumpkin Goji Soft European Bread," each designed to appeal to different consumer preferences while maintaining health benefits [14][15][17]. Group 3: Targeting Diverse Consumer Groups - The company effectively targets a wide range of consumers, from the elderly to Generation Z, by offering products that cater to their specific health and lifestyle needs [25]. - For younger consumers, the brand focuses on trendy and convenient options, while for older consumers, it emphasizes low-sugar and easy-to-chew products [28][30]. - The unique product offerings and store experiences are designed to encourage social sharing, enhancing brand visibility [31]. Group 4: Innovative Marketing Strategies - Tong Ren Tang employs a dual approach to marketing, integrating online and offline strategies to enhance brand engagement [33]. - The flagship stores serve as brand experience centers, offering interactive activities that immerse customers in traditional Chinese medicine culture [35]. - Online marketing through social media platforms has proven effective, with viral content significantly boosting brand awareness [37]. - Collaborations with major e-commerce platforms have expanded the reach of their health-focused baked goods, improving convenience for consumers [38]. Group 5: Future Prospects and Challenges - Despite achieving impressive monthly revenues, Tong Ren Tang faces challenges in balancing taste and health benefits to appeal to a broader audience [41]. - The rapid expansion raises concerns about maintaining the quality of medicinal ingredients and consistency in product experience across locations [42]. - As the health baking trend gains popularity, competition is expected to increase, necessitating continuous product innovation and brand differentiation [44].

Group 1 - The coffee robot, located in Yinchuan, Ningxia, has become a popular attraction, capable of preparing a cup of coffee in under two minutes using a mechanical arm [1] - The robot integrates artificial intelligence, IoT, and precise mechanical control technology, ensuring accurate monitoring of drink parameters like flow and temperature [2] - The company has introduced a unique product, goji berry latte, which incorporates 12 to 15 milliliters of goji berry extract, appealing to health-conscious consumers [2] Group 2 - Currently, there are three coffee robots in Ningxia, with two additional ice cream robots deployed in tourist areas, enhancing the consumer experience [3] - The company plans to expand its robotic services to include food preparation robots for traditional dishes, aiming to inject technological innovation into the food industry [3] - The company intends to showcase its new robotic products at the upcoming China-Arab Expo in August, aiming to highlight the unique appeal of its technology on an international stage [3]