10日，中央广播电视总台 《2026年春节联欢晚会》 发布主题和主标识 主题"骐骥驰骋 势不可挡"有何寓意？ 主标识是怎样设计出来的？ 总台央视记者专访春晚主标识设计师 揭秘设计背后的故事 总台马年春晚以 "骐骥驰骋 势不可挡"为主题 已经连续四年设计总台春晚的主标识 "骐骥"是古人对骏马、千里马的雅称 凝聚着中华民族开拓进取 驰而不息的精神品格 "骐骥"又音同"奇迹" 传递出创造奇迹的决心 和一往无前的信心 饱含对新时代新征程 满怀期冀的美好愿景 设计师顾永江 这些创作的主线都是 中国传统文化、传统美学 怎样根据"骐骥驰骋"来设计主标识？ 顾永江表示 "骐骥驰骋"这四个字都是马字旁的 有一种序列感 后来他们发现无论是汉马、唐马 还是其他时期的马 具象的马都无法具有广泛的指代性 "因为每个人心中都有自己喜欢的马 所以我们回到了文字本身 汉字之美就在于 它同时具有具象的一面 也具有抽象的一面" 设计团队在汉字的基础上 巧妙融合中国传统云纹 雷纹、回纹的经典元素 顾永江说 "一方面它有天马行空的奔腾感 另一方面它形成了 生生不息的循环结构 看上去既有万里长城的坚不可摧 也有一种金戈铁马 势不可挡的气势 我们创作新 ...

Group 1 - The core viewpoint of the articles highlights the financial performance and strategic initiatives of the company, including revenue growth and expansion in both domestic and international markets [1][2] Group 2 - For the six months ending June 30, 2025, the company's total revenue increased by 4.7% year-on-year to RMB 10.451 billion, while the net loss was RMB 64 million compared to a net profit of RMB 52.3 million in the same period last year [1] - The company reported a loss attributable to shareholders of RMB 70.091 million, contrasting with a profit of RMB 47.433 million in the previous year [1] - The company has established a sales network of 2,733 stores, comprising 2,704 franchise stores and 29 self-operated stores, and is expanding its online sales platform to enhance consumer reach [1] Group 3 - The company has been actively pursuing overseas expansion, exporting products such as gold jewelry, K-gold jewelry, and various accessory types to regions including North America, Europe, the Middle East, and Southeast Asia [2] - In the first half of 2025, overseas revenue reached RMB 145 million, representing a significant year-on-year growth of 285.9% [2] - The company is launching new product lines that blend traditional aesthetics with modern design, emphasizing the uniqueness of craftsmanship and cultural heritage [2]

Core Viewpoint - The innovative creation of a traditional phoenix crown using recycled materials by three university students highlights the integration of environmental consciousness with cultural heritage, showcasing the potential for modern interpretations of traditional crafts [1][4]. Group 1: Project Background - The project originated from a university course aimed at fostering creativity and problem-solving skills through practical activities, including the use of waste materials to create new products [1][2]. - The students were inspired by traditional craftsmanship and sought to reinterpret the phoenix crown using modern materials, reflecting their passion for handcrafting and traditional arts [1][4]. Group 2: Materials and Techniques - Approximately 20 discarded aluminum cans were utilized to create the crown, demonstrating a "waste-to-treasure" approach that aligns with the project's environmental theme [2][4]. - The design incorporated various techniques, such as cutting and painting the cans to mimic traditional metalwork, and innovative use of packaging materials to enhance the crown's aesthetic [2][3]. Group 3: Cultural Significance - The design of the crown was based on Ming dynasty styles, enriched with contemporary artistic elements, emphasizing the importance of historical research in the creative process [3][4]. - The students expressed that the project deepened their understanding of traditional Chinese aesthetics, including the symbolic meanings of colors and patterns used in the crown [4][5]. Group 4: Personal Insights and Future Perspectives - The experience of creating the crown allowed the students to appreciate the dedication involved in traditional craftsmanship and the challenges faced by artisans [4][5]. - The students believe that modern platforms, such as social media, can effectively bridge the gap between traditional crafts and younger generations, fostering a renewed interest in cultural heritage [5][6].