楼市新周期：四大挑战下的理性抉择与安居之道 "房子，早已不是那个闭眼买、稳赚不赔的'金饭碗'了。"朋友小周的一声叹息，道出了当下房地产市场深层的变革。去年岁末，在经济承压之下，他无奈地 挂牌出售了2019年以每平方米14500元购入的房产。然而，三年光景，市场风向已然调转，他只能以每平方米13200元的价格割肉离场。算上中介费、税费等 一系列隐性支出，这套曾经寄托着美好期望的居所，竟让他亏损了近30万元。小周的经历，并非个例，而是折射出当前中国房地产市场步入深度调整期的真 实写照。 市场巨变：从"黄金时代"到"新常态" 中国房地产业协会发布的《2025年中国房地产市场现状分析报告》冷峻地揭示了这一现实：2025年一季度，全国商品房销售面积同比下滑8.7%，销售金额 更是锐减12.3%。数字背后，是楼市发展方向的根本性转变，告别了过去数年高歌猛进的"黄金时代"，迈入了充满挑战的"新常态"。 住建部住房政策研究中心在《2025-2030年中国住房市场展望》中，更是为未来五年描绘了一幅严峻图景：全国约45%的家庭将面临住房市场的四大严峻挑 战。这四大挑战，不仅关乎冰冷的房价数字，更触及住房功能的重塑、人口结构的变迁 ...

Core Viewpoint - The real estate market is undergoing significant changes, with a shift from investment properties to a focus on residential attributes, leading to a decline in property values and sales [1][3][10]. Group 1: Market Performance - In the first half of 2025, the national sales area of commercial housing decreased by 8.7% year-on-year to 562 million square meters, while sales revenue fell by 12.3% to 5.23 trillion yuan [2]. - Among 70 major cities, 75.7% of new residential prices experienced a month-on-month decline, indicating widespread market challenges [2]. Group 2: Demographic Changes - China's population growth has significantly slowed, with a natural growth rate dropping to -0.15% in 2024 and further to -0.18% in the first half of 2025, marking the first negative growth since the founding of the country [5]. - By 2035, it is projected that around 20% of the population will be aged 65 and above, which will profoundly impact housing demand [5]. Group 3: Changing Demand - A survey in 2025 revealed that only 37% of young adults aged 25-35 prioritize homeownership, down from 53% in 2020, as they increasingly prefer a "light asset" lifestyle [6]. Group 4: Supply Side Adjustments - In the first half of 2025, real estate development investment decreased by 9.3% year-on-year to 4.72 trillion yuan, reflecting the financial pressures faced by real estate companies [9]. - New construction projects have sharply declined, further confirming the market's adjustment [9]. Group 5: Future Market Trends - The rental market is expected to thrive as the investment appeal of real estate diminishes, with rental transaction volumes in major cities increasing by 22% year-on-year in Q2 2025 [12]. - The proportion of second-hand housing transactions is rising, accounting for 43% of total commercial housing transactions in the first half of 2025 [13]. - There is a growing demand for the renovation of aging residential properties, with over 160 million square meters of old communities needing upgrades [13]. - The smart home market reached 547 billion yuan in 2025, growing by 28%, indicating a shift towards healthier living environments [13].