Core Insights - The rise of micro-dramas has become a common theme for major long-video platforms like iQIYI and Mango TV, reflecting a shift in industry trends as they seek new user engagement amidst competition from short videos [1][8] - Micro-dramas are no longer supplementary content but are increasingly featured prominently in financial reports, indicating their growing importance [1][8] iQIYI's Performance - iQIYI has the most significant micro-drama inventory, with 15,000 vertical-screen micro-dramas stored, and notable self-produced projects like "Cheng He Ti Tong" that have driven substantial engagement [2][4] - The platform is also focusing on international markets, with micro-dramas becoming a key category for attracting new members in regions like Indonesia, South Korea, and Brazil [4][12] - In Q2 2025, iQIYI reported double-digit growth in daily viewing time and unique visitors for micro-dramas, indicating their potential as a new growth engine [4][12] Mango TV's Strategy - Mango TV achieved explosive growth in micro-dramas, launching 1,179 new titles under the "Big Mango Plan," a nearly sevenfold increase from the previous year [5][12] - The platform integrates various resources from variety shows, films, and artists to create a content ecosystem that connects micro-dramas with other formats [5][12] Tencent Video's Focus - Tencent Video demonstrated strong commercial viability with 34 micro-dramas achieving over 1 million in box office revenue, accounting for 80% of the total reported results across platforms [6][8] - The platform's strategy emphasizes monetization through a revenue-sharing model, attracting high-quality projects and maintaining a clear market identity [8][12] Industry Trends - The overall trend indicates that short dramas have transitioned from experimental phases to a more scalable approach across major platforms [8][9] - Despite rapid growth in micro-dramas, the financial reports reveal ongoing challenges for the main business lines of these platforms, suggesting that while micro-dramas are a diversification effort, they have yet to become a primary growth driver [12][13] - The competitive landscape is intensifying, with new entrants like Hongguo Short Drama rapidly expanding their user base, prompting long-video platforms to adapt their strategies [13]

无论是对比其他市场参与者的业绩表现，还是与几年前尚未步入转型'深水期'的自身相比，中信银行这 份成绩单都有着极高的'含金量'。 意见领袖 | 洪偌馨、伊蕾唯有以前瞻性的'体系建设'和'能力沉淀'应对外部环境的持续波动，才能实现 愈大愈强、全而愈精的高质量发展。 当银行业面临息差收窄、风险暴露的'压力测试'，中信银行交出了一份兼具发展韧性与变革锐气的答 卷： 2024年，中信银行总资产规模突破9.5万亿元，净利润同比增长2.33%，不良贷款率压降至1.16%的近十 年最佳水平，拨备覆盖率跃升至209.43%的风险抵御新高地。 与之相对应的，过去三年，中信银行一直是资本市场上表现最好的银行股之一。 不久前，瑞众人寿举牌中信银行，累计持股达到中信银行H股的5%。险资的选择也从一个侧面体现 了'耐心资本'的态度。这不仅是对于中信银行过往业绩的肯定，更展现出对于其未来发展的看好。 欧洲管理学大师弗雷德蒙德·马利克在《战略：应对复杂新世界的导航仪》一书中指出，'增长不是目 标，而是结果'，它是一项好的战略的产出。 随着业务规模的扩张，驾驭复杂性的'实力'将变得至关重要，因为过去的每一次规模增长都导致了复杂 性的演进升级。 ...