二、 上海体育消费主要特点 （一）新兴体育运动消费潜力大 随着消费理念从单纯的产品消费逐渐转向追求体验消费，社交化、娱乐化、个性化日渐成为大众参与体育运动的驱动力。近年来，露营、登山、徒步、骑 行、桨板、滑雪等户外运动相继成为运动时尚，飞盘、腰旗橄榄球、匹克球、虚拟运动等参与门槛较高、社交属性较强的新兴运动项目加速"出圈"，在上 海得到迅速推广，带动体育消费呈现内容个性化、功能社交化和产品新潮化等特点。 根据上海体育市场、政策导向，本报告对冰雪运动、山地户外运动、虚拟运动、极限运动、水上运动5类新兴体育项目进行居民体育消费情况调查。数据 显示，2023 年有近三成的上海市居民参与过新兴运动，且消费呈现出多元化和大众化共同发展的格局，市场潜力大。其中，虚拟体育运动和山地户外运 动具有广泛的群众基础，高频参与人数众多，且人均消费水平较为适中，贴近大众消费能力。相对而言，极限运动和冰雪运动具有专业化和高消费的特 征，高频参与人数较少，但是人均消费水平显著偏高，尤其是极限运动，仅有25人高频参与，其人均消费金额高达7837.9元。可以看出，新兴体育运动人 均消费金额受项目本身性质影响，群体参与及消费支出存在明显分化。 ...

2024年，河南省体育局在全省范围内发放1000万元体育消费券，涵盖全省范围内体育健身场馆、体育用 品专营店、体育培训机构、体育旅游景区等商户，拉动全省体育消费4000多万元。今年，从8月份开 始，河南省体育局安排1300万元分批次发放体育消费券，发放品类包括体育服务类和体育用品类，面值 为30、50、100元三种。 "根据往年的消费券核销情况，今年取消了10元面值的消费券，加大了优惠力度，让消费者可感可 及。"河南省体育局体育产业处负责人陈波说。 河南省五环体育集团有限公司总经理张二雷告诉记者，体育消费券至少有三倍的撬动作用，有些消费品 类可能更高，比如吸引了消费者办健身卡，撬动作用可能达到十倍。另一方面，它的引流作用也很明 显，消费者抢到一张消费券，可能来运动一次，也可能爱上一项运动。 在该公司运营的一家羽毛球场里，十一假期这几天，十几块场地几乎天天爆满。郑州的高中三年级学生 张元初从暑假起就报了"一对一"羽毛球培训班，他在教练的指导下，羽毛球水平突飞猛进。 "我是纯喜欢打羽毛球，高三学业紧张，打羽毛球能让我放松下来。"张元初一边擦汗一边说，他之所以 报"一对一"，是想提升自己的水平，"之前打了4年了，水 ...

Group 1 - The core initiative of Hangzhou's cultural and tourism department is to stimulate consumer enthusiasm and optimize holiday experiences through the launch of over 200 themed products and activities, along with the distribution of cultural and sports consumption vouchers totaling over 40 million yuan [1] - Eight major themes have been introduced, including "Osmanthus Rain and Tea Fragrance," "Fireworks and Trends," and "Extreme Cool Play," which cover diverse cultural and tourism consumption scenarios [1] - A significant portion of the consumption vouchers, amounting to over 20 million yuan, will be distributed during the "Double Festival" period, available for use through platforms like Fliggy, Ctrip, and Meituan [1] Group 2 - The Hangzhou Sports Bureau is promoting a series of activities themed "Sports for the People," including the "Zhejiang BA" city championship and various national-level sports events, enhancing the immersive experience of watching sports [2] - A new round of sports consumption vouchers will be issued, covering various sports-related spending categories such as fitness and sports equipment [2] - The city is experiencing a surge in the "concert economy," with 41 concerts expected from September to November, and a dedicated subway line will be opened to facilitate access to these events [2] Group 3 - The Hangzhou Consumer Rights Protection Committee has announced measures to ensure a safe and comfortable shopping environment for citizens and tourists, focusing on promoting consumption, stabilizing the market, and protecting consumer rights [3] - Efforts include integrating merchant discounts and encouraging businesses to sign a "Six Good" commitment to enhance shopping experiences and market order [3]

Group 1 - The core viewpoint emphasizes the importance of boosting consumption as a key driver for economic growth and enhancing people's well-being, with a call for stronger fiscal and financial policies to unleash domestic demand potential [1][2][4] - A series of fiscal measures, including the allocation of 300 billion yuan in special government bonds for consumption upgrades, are being implemented to stimulate consumer spending [1][2] - The implementation of personal consumption loan interest subsidies and service industry loan interest subsidies aims to support consumer spending and stabilize market expectations [2][4] Group 2 - The government is focusing on innovative consumption scenarios to meet the diverse and multi-layered consumer demands, promoting new growth points in consumption [3] - Specific policies are being introduced to enhance sports consumption, recognizing its potential and broad consumer base, with financial support for related service providers [3] - The optimization of consumer services is crucial for ensuring that policies effectively benefit consumers, with a focus on simplifying processes for accessing financial support [4]

Group 1 - The core event of the "National Fitness Day" in Henan Province was held on August 11, 2023, at the Ruyi Lake Cultural Square, featuring various fitness performances and activities to promote public engagement in sports [1][3] - The theme for this year's event is "National Fitness, You and I Together," aiming to integrate scientific fitness, enjoyment of events, culinary experiences, and travel into the fitness culture [3][5] - The event coincides with the summer sports consumption season, which is designed to stimulate sports consumption and promote the integration of the sports industry with cultural tourism and service sectors [3][5] Group 2 - A series of pre-event activities, including jump rope, martial arts, and square dancing, took place in Zhengzhou starting from August 3, 2023, to build anticipation for the main event [5] - The first batch of sports consumption vouchers was officially released on the evening of August 8, 2023, coinciding with the launch of the theme activities [5] - The event featured various interactive activities such as pickleball, three-on-three football, and dry-land dragon boat racing, along with a market for sports goods, summer drinks, and cultural products to cater to public interests [5][8] Group 3 - Zhengzhou plans to host several major international and domestic events in the latter half of the year, including the ITF International Tennis Masters and the 2025 F1 MotoGP World Championship [8] - The city is also focusing on developing brand events like the 2025 Shandu Basketball Super League and the Zhengzhou Marathon to enhance its cultural tourism appeal [8] - Collaborative efforts with local scenic spots aim to offer discounts on tickets, accommodation, and dining for participants during the events, promoting tourism alongside sports [8]

Core Viewpoint - The article emphasizes the importance of sports consumption as a means to stimulate economic growth and improve people's livelihoods in Henan Province, highlighting various measures taken to enhance sports consumption and its positive impacts on the economy and society [1][2]. Group 1: Sports Consumption Statistics - As of the end of 2023, 82.85% of residents in Henan participated in sports consumption, with a total sports consumption scale reaching 140.3 billion yuan, and a per capita sports consumption amount of 1,429 yuan, reflecting a year-on-year growth of 1.81% [2][4]. - Sports consumption accounts for 4.78% of residents' disposable income, indicating its significant role in the local economy [2]. Group 2: Policy and Infrastructure Development - The Henan Provincial Sports Bureau has implemented policies to support sports consumption, including the "Outdoor Sports Industry Development Plan (2024-2026)" and initiatives to bring sports events into scenic areas and commercial districts [4][6]. - A budget of over 370 million yuan has been allocated for the construction of 245 sports facilities, aiming to create a "15-minute fitness circle" in urban communities, with 70% of residential areas equipped with complete sports facilities [6][8]. Group 3: Event Organization and Participation - In 2024, the Provincial Sports Bureau plans to organize various events, including the "Ten Thousand Villages and Thousand Towns" basketball tournament and other community sports activities, with a target of hosting over 5,743 events and engaging more than 8.26 million participants [10][12]. - The province has successfully hosted high-level sports events, including international competitions, to meet diverse public demands and enhance sports consumption [10][12]. Group 4: Sports Consumption Coupons - The Provincial Sports Bureau has introduced sports consumption coupons as a direct measure to stimulate sports consumption, with the total value of coupons increasing from 6 million yuan in 2020 to 10 million yuan in 2024 [13][15]. - From 2020 to 2023, 18 million yuan in fitness vouchers were distributed, benefiting 200,000 participants and generating over 57 million yuan in sports consumption [15][19]. Group 5: Integration of Sports and Tourism - The article discusses the integration of sports events with tourism, promoting the concept of "traveling with events," which has become a trend in Henan, with various events being held in scenic areas to attract tourists [22][23]. - The province has developed 24 national-level sports tourism projects, creating favorable conditions for the "traveling with events" initiative [23]. Group 6: Youth Sports Initiatives - The Provincial Sports Bureau has organized over 30 provincial youth sports events during the summer months, significantly boosting local consumption through increased participation from families [25][26]. - The establishment of over 1,000 sports training institutions supports youth engagement in sports, contributing to the overall growth of sports consumption [26][27].

不过需要提醒大家的是，消费券须在线下门店核销，以扣除商家所有优惠后的实际消费金额享受满减抵 扣。体育专项消费券在规定期限内有效，逾期未使用自动作废。健身类和培训类的仅限于次卡和月卡。 此外，消费者在同一轮次、同一平台只能选择一种面额领取，在符合条件的商家进行消费时，如满足使 用金额条件，使用付款时消费券自动折抵相应金额。 未领完或未核销的自动滚动进入下一轮消费券发放，如遇退款或退单情况的，退款金额以实际支付金额 为限。该张消费券将返还到该消费者账户中，退单或退款后返还的消费券有效期不变。若退单或退款时 已超出消费券使用期限的或有效期内部分退款的，该张消费券不予返还，且无法再次使用。 包括李宁、特步、捷安特、喜德盛、Yonex、Victor等专业运动服装、运动装备专卖店，迪卡侬等运动 卖场，以及户外运动休闲、运动健身场所及部分体育培训机构可享受。 发放平台为杭州体育在线、支付宝、美团。在活动平台搜索"杭州体育消费券"，进入活动页面申领消费 券(采用先领先得方式，领完为止)，满减金额最高可达300元。 商报讯(记者周雨菲)最近这几天，"浙BA"在全省掀起一股"运动风"，到篮球场、体育馆、健身房打卡锻 炼的市民络绎 ...

Core Viewpoint - Shanghai government announces allocation of 500 million yuan in fiscal funds for consumer vouchers in the second half of the year, targeting sectors such as dining, tourism, film, culture, and sports [1] Group 1: Consumer Voucher Adjustments - The "Le Shanghai" service consumer vouchers for the second half of 2025 will see three main adjustments: expansion of coverage, optimization of distribution methods, and enhanced cross-sector collaboration [2] - New cultural vouchers will be introduced, and tourism vouchers will include "rural homestay vouchers" [2] - The distribution method for tourism vouchers will shift from a "lottery" to a "grab" model, optimizing fund allocation [2] Group 2: Voucher Details - Dining vouchers will have a maximum value of 400 yuan off a 1000 yuan purchase, while cultural vouchers will also offer a similar discount [2] - New "rural homestay vouchers" will provide a discount of 150 yuan off a 500 yuan purchase, with other tourism vouchers maintaining discounts of 75 yuan off 150 yuan and 50 yuan off 100 yuan [2] - Sports event vouchers can offer discounts up to 800 yuan off a 2000 yuan purchase [2] Group 3: Distribution Platforms - Dining and tourism vouchers will be distributed through platforms like UnionPay, Alipay, and WeChat Pay, while film vouchers will be available via platforms like Taopiaopiao and Maoyan [3] - Sports fitness vouchers will be distributed through the "Laihu Dong | Fitness Map" platform, with cultural and sports event vouchers to be determined through public selection [3] - The distribution methods for dining vouchers will remain a "lottery" for local consumers, while tourism and film vouchers will adopt a "grab" model for both local and visiting consumers [3]

Group 1 - Shanghai will allocate 500 million yuan in fiscal funds for issuing consumption vouchers in the second half of the year, targeting the restaurant, tourism, film, culture, and sports sectors [1] - The "Le Shanghai" service consumption voucher initiative has effectively gathered market interest, stimulated consumer demand, and promoted industry growth, achieving the expected policy goals [1] - The existing consumption vouchers will include new categories such as "rural homestay vouchers" for tourism and "fitness" and "viewing" vouchers for sports [1] Group 2 - In the first half of the year, the restaurant consumption vouchers attracted 20.942 million participants, leading to a 25% increase in offline sales for participating businesses [1] - The redemption rate for the consumption vouchers has exceeded 90%, with over 1.86 million participants having redeemed their vouchers [1] - The sports consumption vouchers generated 29.81 million yuan in redemptions, with 857 designated sports venues participating, and 1.81 million people claiming vouchers, resulting in direct consumption of 91.04 million yuan [1] Group 3 - Shanghai plans to issue 30 million yuan in the first phase of the "Le Shang Hai" cultural consumption vouchers, focusing on cultural performances including various forms of theater and live events [2] - The target audience for the cultural consumption vouchers will include consumers from across the country, aiming to attract more residents and tourists to engage with the arts [2]

Core Viewpoint - The issuance of sports consumption vouchers across various cities in China aims to stimulate public interest in sports and fitness, contributing to the "weight loss economy" and promoting consumption upgrades [1][2]. Group 1: Sports Consumption Vouchers - Multiple cities, including Changsha, Ningbo, and Xi'an, have launched sports consumption voucher initiatives, with Changsha's program expected to invest 3.8 million yuan [1]. - The effectiveness of sports consumption vouchers is highlighted by their ability to encourage physical activity and boost consumer spending in sports facilities, as evidenced by Hebei's 70 million yuan in vouchers leading to increased revenue for over 400 venues and activating 3.5 million fitness demands [1]. Group 2: Challenges in Sports Participation - The limited financial impact of individual sports consumption vouchers is noted, with an example from Ningbo where over 1,000 citizens saved a total of 17,000 yuan, averaging only a few dozen yuan per person [2]. - The high costs of many sports and fitness activities deter participation, with examples like billiards becoming expensive, costing hundreds to thousands of yuan for a session [2]. - The scarcity and high cost of sports venues present significant barriers, with urban areas often facing a shortage of accessible facilities [2]. Group 3: Recommendations for Improvement - To enhance public engagement in sports, there is a need for increased government investment in affordable sports facilities and the promotion of low-cost, community-oriented fitness programs [3]. - Encouraging the opening of school and government sports facilities to the public is essential to alleviate access issues [3]. - Engaging younger demographics requires innovative approaches that combine sports with entertainment and social activities, as demonstrated by Shanghai's "sports+" model [3]. Group 4: Addressing Cultural Barriers - The reluctance of some young people to engage in physical activity is attributed to the pressures of a demanding work culture, necessitating reforms in work-life balance and vacation policies [4].