Core Insights - The article highlights the growing trend of experiential cultural tourism among young people in China, with 78.9% of surveyed youth believing it will become a new social way for them [1][2]. Group 1: Youth Preferences and Trends - A survey conducted by China Youth Daily and Wenjuan.com revealed that 67.5% of young respondents desire more grounded and immersive cultural experiences [1][5]. - 60.2% of the youth expect more social elements to be integrated into experiential tourism activities [3][5]. - Young individuals are increasingly drawn to interactive and immersive projects, as evidenced by personal experiences shared in the article [2][3]. Group 2: Desired Improvements in Experiential Tourism - 60.1% of respondents wish for more novel and unique experiences in tourism offerings [3][5]. - 52.5% of the youth suggest a deeper exploration of local folk culture to create distinctive themes [3][5]. - Other suggestions include lowering prices (48.3%), enhancing service quality (46.8%), and optimizing event scheduling (21.5%) [3]. Group 3: Future Aspirations for Cultural Experiences - 67.5% of surveyed youth hope for more localized cultural experiences, such as living a day as a "local" [4][5]. - 56.7% express interest in experiences with stronger technological elements, like metaverse tourism and AI interactions [5]. - 53.7% of respondents look forward to experiences that emphasize social interaction, such as combining tourism with gaming [5].

Group 1: Travel and Transportation Trends - The travel demand during the May Day holiday reached a new high, with an estimated 1.467 billion people traveling from May 1 to May 5, averaging 293 million daily, a year-on-year increase of 8% [2] - Didi's ride-hailing demand during the holiday increased by 17% compared to last year, marking the hottest May Day holiday on record, with intercity ride-hailing demand rising by 29% [2] - The top three scenarios for ride-hailing demand were dining, major transportation hubs, and shopping areas, with significant increases in demand for tourist attractions, hotels, and pet services, rising by 30%, 28%, and 27% respectively [2] Group 2: Emerging Consumer Preferences - The leisure camping orders surged by 390% during the May Day holiday, while club and exhibition-related orders increased by over 200% [3] - The trend of "changing outfits for travel photography" became popular among younger consumers, with ride-hailing demand for travel photography locations increasing by 54%, half of which came from users born after 2000 and 1995 [3] - Concerts and various events significantly boosted ride-hailing orders, with specific concerts and festivals leading to demand increases of over 300% [3] Group 3: Rental and International User Trends - Didi's car rental orders grew by 13% during the May Day holiday, with over 70% of orders coming from users born in the 1990s and 2000s [4] - The number of ride-hailing orders from inbound users surged by 75% year-on-year during the holiday period, driven by international events such as the Canton Fair and the Shanghai International Auto Show [6]