本报讯(记者陈潇) 2026年马年春节假期期间(2月15日至23日)，复星旅游文化集团(以下简称"复星旅文")旗下多元度假产品 全线发力，从近郊到远途、从雪山到海岛、从国内到海外，全球宾客同欢聚，客流与房价齐升，喜迎新 春开门红。 入出境双向升温 远近途协同发力 ClubMed地中海俱乐部国内度假村以"等你回"村"，自在过年"为主题，推出迎财神、舞狮表演、写春 联、年夜饭、"村晚"、新春游园会等地道"年味儿"体验，为宾客营造温馨难忘的家庭时光。国内五家精 致"一价全包"度假村春节核心假期六日平均入住率达90%，平均每日房价持续上涨。其中，长白山 （603099）、北大湖度假村伴随着米兰冬奥会的热度飙升，在假期后五日平均入住率升至95%以上。 客源结构方面，受益于海外华人归国团聚需求，五家度假村入境游总营业额同比增长250%；超长假期 亦带动出国过年潮，国内客户前往欧洲度假村的出境游营业额同比增长160%，入出境游双向增长，进 一步强化品牌全球化运营韧性。 在城市及近郊度假领域，ClubMed地中海.邻境与白日方舟六家度假村春节九日营业额创近三年新高， 平均入住率较去年同期提升5个百分点，连续四日平均入住率达8 ...

Group 1 - The core trends in the cultural and tourism industry during the New Year holiday are "experience" and "fusion" [1][3] - Many museums and planetariums extended their opening hours for New Year's Eve, offering unique experiences such as immersive and participatory activities [3] - The total box office for the New Year holiday has exceeded 700 million yuan, highlighting the growing trend of "movie+" fusion development in the cinema industry [3] Group 2 - The integration of different business formats and scenarios is breaking boundaries, leading to enhanced consumer satisfaction and new consumption spaces [3] - Innovative winter tourism activities have emerged, including a full range of "snow, land, and air" experiences, catering to diverse consumer preferences [3] - The continuous innovation in the cultural and tourism market reflects the public's pursuit of higher quality of life, indicating that there is no ceiling for future developments in this sector [3]

Core Insights - The article highlights the growing trend of experiential cultural tourism among young people in China, with 78.9% of surveyed youth believing it will become a new social way for them [1][2]. Group 1: Youth Preferences and Trends - A survey conducted by China Youth Daily and Wenjuan.com revealed that 67.5% of young respondents desire more grounded and immersive cultural experiences [1][5]. - 60.2% of the youth expect more social elements to be integrated into experiential tourism activities [3][5]. - Young individuals are increasingly drawn to interactive and immersive projects, as evidenced by personal experiences shared in the article [2][3]. Group 2: Desired Improvements in Experiential Tourism - 60.1% of respondents wish for more novel and unique experiences in tourism offerings [3][5]. - 52.5% of the youth suggest a deeper exploration of local folk culture to create distinctive themes [3][5]. - Other suggestions include lowering prices (48.3%), enhancing service quality (46.8%), and optimizing event scheduling (21.5%) [3]. Group 3: Future Aspirations for Cultural Experiences - 67.5% of surveyed youth hope for more localized cultural experiences, such as living a day as a "local" [4][5]. - 56.7% express interest in experiences with stronger technological elements, like metaverse tourism and AI interactions [5]. - 53.7% of respondents look forward to experiences that emphasize social interaction, such as combining tourism with gaming [5].

Group 1: Travel and Transportation Trends - The travel demand during the May Day holiday reached a new high, with an estimated 1.467 billion people traveling from May 1 to May 5, averaging 293 million daily, a year-on-year increase of 8% [2] - Didi's ride-hailing demand during the holiday increased by 17% compared to last year, marking the hottest May Day holiday on record, with intercity ride-hailing demand rising by 29% [2] - The top three scenarios for ride-hailing demand were dining, major transportation hubs, and shopping areas, with significant increases in demand for tourist attractions, hotels, and pet services, rising by 30%, 28%, and 27% respectively [2] Group 2: Emerging Consumer Preferences - The leisure camping orders surged by 390% during the May Day holiday, while club and exhibition-related orders increased by over 200% [3] - The trend of "changing outfits for travel photography" became popular among younger consumers, with ride-hailing demand for travel photography locations increasing by 54%, half of which came from users born after 2000 and 1995 [3] - Concerts and various events significantly boosted ride-hailing orders, with specific concerts and festivals leading to demand increases of over 300% [3] Group 3: Rental and International User Trends - Didi's car rental orders grew by 13% during the May Day holiday, with over 70% of orders coming from users born in the 1990s and 2000s [4] - The number of ride-hailing orders from inbound users surged by 75% year-on-year during the holiday period, driven by international events such as the Canton Fair and the Shanghai International Auto Show [6]