本报讯(记者陈潇) 2026年马年春节假期期间(2月15日至23日)，复星旅游文化集团(以下简称"复星旅文")旗下多元度假产品 全线发力，从近郊到远途、从雪山到海岛、从国内到海外，全球宾客同欢聚，客流与房价齐升，喜迎新 春开门红。 入出境双向升温 远近途协同发力 ClubMed地中海俱乐部国内度假村以"等你回"村"，自在过年"为主题，推出迎财神、舞狮表演、写春 联、年夜饭、"村晚"、新春游园会等地道"年味儿"体验，为宾客营造温馨难忘的家庭时光。国内五家精 致"一价全包"度假村春节核心假期六日平均入住率达90%，平均每日房价持续上涨。其中，长白山 （603099）、北大湖度假村伴随着米兰冬奥会的热度飙升，在假期后五日平均入住率升至95%以上。 客源结构方面，受益于海外华人归国团聚需求，五家度假村入境游总营业额同比增长250%；超长假期 亦带动出国过年潮，国内客户前往欧洲度假村的出境游营业额同比增长160%，入出境游双向增长，进 一步强化品牌全球化运营韧性。 在城市及近郊度假领域，ClubMed地中海.邻境与白日方舟六家度假村春节九日营业额创近三年新高， 平均入住率较去年同期提升5个百分点，连续四日平均入住率达8 ...

Core Insights - Fosun and BYD have established a global long-term strategic partnership to create a "mobility + vacation" ecosystem, leveraging their strengths in green travel, smart manufacturing, tourism, and family consumption [1][2] - The collaboration aims to enhance user experience and expand market opportunities through product innovation and global expansion [2] Group 1: Strategic Collaboration - The partnership will focus on integrating travel and vacation experiences, utilizing BYD's flagship vehicle models across various Fosun destinations [1] - Customized vacation routes will be developed based on local natural and cultural resources, enhancing the overall travel experience [1] Group 2: Market Expansion and User Experience - Both companies will empower each other in international operations and market expansion, aiming for a broader market reach [2] - The collaboration is expected to improve the quality of user experiences during travel and lead to breakthroughs in membership operations and product innovation [2]

Core Viewpoint - Fosun and BYD have established a global long-term strategic cooperation to create an integrated ecosystem combining "mobility + vacation" based on their respective strengths in green travel, smart manufacturing, tourism, and family consumption [1][2] Group 1: Strategic Collaboration - The partnership will leverage Fosun's 70 high-end vacation destinations across over 40 countries to create a dedicated benefits system for BYD's over 15 million global car owners and Fosun's 20 million members on the Revoyou platform [1] - The collaboration aims to enhance ecological interconnectivity, product innovation, and global expansion [1] Group 2: Product Integration - Fosun will introduce BYD's flagship models, including the Dynasty, Ocean series, personalized brand Fangchengbao, luxury brand Denza, and high-end brand Yangwang, at various destinations such as Club Med Mediterranean, Sanya Atlantis, and Taicang Alps International Resort [1] - Customized premium vacation routes will be developed based on local natural and cultural resources, enhancing the vacation experience through a deep integration of "high-end travel + local exploration" [1]

Core Viewpoint - Shendao Liquor Industry's entry into the wine tourism sector during a period of declining revenue and profit is seen as a strategic move to navigate through industry challenges, supported by Fosun International's resources and expertise [4][6]. Group 1: Industry Challenges - The liquor industry is facing significant challenges, with a decline in production and increasing inventory pressures. In 2024, the national liquor production decreased by 1.86% to 4.145 million kiloliters, marking eight consecutive years of decline [6]. - Shendao's revenue for 2024 was 5.357 billion yuan, down 24.42%, and net profit dropped 80.46% to 346 million yuan, both hitting three-year lows [6]. - The market is increasingly competitive, with the top five liquor brands expected to increase their market share from 43% to over 70% in the next decade, squeezing out smaller players [6]. Group 2: Shendao's Strategic Moves - Shendao is attempting to cultivate high-end liquor brands while also focusing on the wine tourism sector as a means of transformation. The company aims to recover its investment by 2037 [4][7]. - The collaboration with Fosun International is expected to enhance Shendao's international reach, with the company having reached 36 countries by 2024 [7]. - Shendao's existing cultural tourism area includes various facilities aimed at enhancing brand value and consumer engagement [12]. Group 3: Wine Tourism Integration - The integration of wine and tourism is viewed as a new growth avenue, with the potential to create unique consumer experiences [9][10]. - The wine tourism model has been successful in other countries, and leading Chinese liquor brands are also exploring this avenue, with Moutai achieving significant revenue from its tourism initiatives [10][11]. - Shendao's wine tourism project has a total investment of 1.2 billion yuan, with a projected payback period of approximately 11.47 years [13]. Group 4: Fosun's Role and Future Prospects - Fosun International, which has faced significant losses and debt issues, is looking to stabilize its financial situation by divesting non-core assets [14]. - The partnership with Shendao is seen as a potential avenue for recovery, leveraging Fosun's brand and operational expertise [15]. - The wine tourism project is located in a less developed area, which poses challenges, but the existing tourist reception numbers indicate potential for growth [16].