Core Viewpoint - Deep Blue Automotive faces criticism from early adopters of the S09 model due to the launch of a new version with enhanced features just three months after the initial release, raising concerns about the integrity of the price guarantee agreement and potential devaluation of the older model [1][4][5]. Group 1: Consumer Concerns - Multiple early adopters of the Deep Blue S09 have expressed dissatisfaction, claiming that the introduction of a new model with improved specifications constitutes a "disguised price reduction," leading to the devaluation of their existing vehicles [2][4]. - The new S09 model features a significant increase in battery capacity and charging capabilities, with the range improved by nearly 43%, which has led consumers to feel misled regarding the value of their purchases [2][3]. - Consumers have raised questions about whether Deep Blue had prior knowledge of the new model's development during the initial sales period, suggesting a lack of transparency [4][6]. Group 2: Legal and Ethical Implications - Legal experts suggest that the actions of Deep Blue Automotive may violate the spirit of the price guarantee agreement, potentially infringing on consumer rights and fair trading principles [4][5]. - The price guarantee agreement, which was intended to protect consumers from price drops, may not adequately cover the introduction of new models with enhanced features, leading to legal ambiguities [3][5]. - The situation highlights a potential trust crisis for Deep Blue Automotive, as many consumers feel that their rights have been compromised by the company's actions [4][5]. Group 3: Industry Context and Recommendations - Deep Blue's price guarantee policy is part of a broader trend in the automotive industry, where companies like Li Auto and Leap Motor have also implemented similar pricing strategies to enhance consumer confidence [6][7]. - Experts recommend that automotive companies clarify the scope of their price guarantee agreements to include core configuration changes and establish a balance between product iteration and consumer rights [6][7]. - The industry is urged to adopt more transparent pricing strategies and improve product lifecycle management to avoid consumer dissatisfaction and maintain brand reputation [6][7].

Core Viewpoint - The introduction of the new Deep Blue S09 model, which offers significant upgrades in range and charging capabilities while maintaining the same price, has led to concerns among early adopters about the devaluation of their existing vehicles and potential violations of the price protection agreement [1][6][8]. Group 1: Consumer Concerns - Several early adopters of the Deep Blue S09 have expressed dissatisfaction, claiming that the price protection agreement has become meaningless due to the rapid release of a new model with enhanced features [3][4]. - The new model, launched just over three months after the initial release, offers a range increase of nearly 43%, raising questions about the fairness of the pricing strategy and the impact on the value of older models [2][3]. - Consumers argue that if they had known about the new long-range version, they would have delayed their purchase, indicating a lack of transparency from the company regarding product plans [7][9]. Group 2: Legal and Ethical Implications - Industry experts suggest that the actions of Deep Blue may violate the spirit of the price protection agreement, potentially infringing on consumer rights related to fair trading and informed decision-making [6][8]. - Legal professionals highlight that maintaining the same official price while introducing a significantly upgraded model could be seen as a deceptive pricing strategy, which is prohibited under Chinese pricing laws [6][8]. - The company is urged to clarify the terms of the price protection agreement to avoid misunderstandings and to ensure that consumer rights are adequately protected [10][11]. Group 3: Industry Context and Recommendations - Deep Blue's price protection policy is noted as one of the longest in the industry, aimed at fostering consumer confidence and encouraging sales [10]. - Experts recommend that automotive companies should clearly define the scope of price protection agreements, particularly regarding core configuration changes, to balance product innovation with consumer rights [10][11]. - The situation serves as a reminder for the industry to establish more transparent pricing practices and to manage product lifecycle effectively to maintain consumer trust [11].

Core Viewpoint - Deep Blue Automotive faces criticism from early adopters of the S09 model due to the launch of a new version with enhanced features just three months after the initial release, raising concerns about the integrity of the price guarantee agreement and potential devaluation of the older model [1][6][7]. Group 1: Consumer Concerns - Multiple early adopters, including a customer named Zhang Hao, expressed dissatisfaction, claiming that the new model's introduction constitutes a "disguised price reduction," as the older model's value has effectively decreased despite unchanged official pricing [3][4]. - The new S09 model features a significant increase in battery capacity from 40.18 kWh to 53.49 kWh, resulting in an extended range of 300 km compared to the older model's 210 km, which has led consumers to feel misled [3][4][6]. - Over a hundred car owners share similar sentiments, questioning whether the company had planned the new version during the initial model's launch period without disclosing this information to consumers [6][8]. Group 2: Legal and Ethical Implications - Legal experts suggest that the introduction of a new model with improved specifications while maintaining the same price may violate the spirit of the price guarantee agreement, potentially infringing on consumer rights [5][7]. - The price guarantee agreement, which is intended to protect consumers from price drops, may not adequately cover the introduction of new features or models, leading to potential legal challenges for the company [4][5][7]. - The situation raises questions about the company's commitment to consumer transparency and fairness, with suggestions that it may be engaging in short-sighted practices that could harm its reputation [7][8]. Group 3: Industry Context and Recommendations - Deep Blue Automotive's price guarantee policy is among the longest in the industry, aimed at fostering consumer confidence and a transparent pricing system, but it also presents challenges in balancing rapid product iterations with consumer expectations [8][9]. - Industry experts recommend that companies clarify the scope of price guarantees to include core configuration changes and establish a balance between product updates and consumer rights [8][9]. - The automotive sector is increasingly competitive, with companies often resorting to price reductions or feature enhancements; thus, Deep Blue's approach may require careful management of customer expectations to maintain brand credibility [9].

Core Viewpoint - Deep Blue Automotive is facing a trust crisis among its car owners due to the perceived "disguised price reduction" following the launch of the new Deep Blue S09 model, which offers enhanced features while maintaining the same official price as the previous model [1][10]. Group 1: Consumer Concerns - Multiple first batch owners of the Deep Blue S09 have expressed dissatisfaction, claiming that the introduction of a new model with improved specifications just three months after their purchase undermines the value of their existing vehicles [2][3]. - Owners like Zhang Hao have highlighted that the new model has a nearly 43% increase in range and improved charging capabilities, leading to concerns about the depreciation of the older model [2][3]. - The sales personnel acknowledged that the older model has depreciated in value due to the new model's enhancements, despite the official price remaining unchanged [5][10]. Group 2: Legal and Ethical Implications - Industry experts suggest that the launch of the upgraded model may violate the spirit of the price protection agreement, potentially infringing on consumer rights and fair trading principles [2][11]. - Legal experts have indicated that maintaining the same price while introducing significant upgrades could be seen as misleading, which may lead to legal repercussions for Deep Blue Automotive [10][11]. - The price protection agreement, which is intended to promote sales, also imposes greater responsibilities on the company to ensure transparency and fairness in its pricing strategies [16][17]. Group 3: Industry Context - Deep Blue Automotive's price protection policy is among the longest in the industry, with a one-year duration, aimed at building consumer confidence and a transparent pricing system [13][16]. - Other automotive brands have also implemented similar price protection policies, indicating a trend in the industry towards consumer-friendly pricing strategies [13]. - Experts recommend that automotive companies clarify the scope of their price protection agreements and establish a balance between product upgrades and consumer rights to avoid trust issues [16][17].

Core Viewpoint - The recent launch of the Li Auto L series smart refresh version has sparked controversy among existing car owners, leading to dissatisfaction and organized protests from nearly a hundred owners who feel "betrayed" by the company [2]. Group 1: Customer Reactions - Customers who purchased the 2024 model in March are upset as they find out that the same model is being sold at a lower price just a month later, with some reporting a price difference of over 10,000 yuan [2]. - Many car owners feel deceived as they were promised by sales representatives that they would not face "betrayal" when they signed price protection agreements [6][7]. Group 2: Sales Practices - Li Auto has been accused of selling new cars under the guise of "display cars" to avoid honoring price protection agreements, which has further angered customers [6]. - Reports indicate that sales personnel have offered significant discounts on these so-called display cars, which are actually new vehicles, leading to claims of misleading sales practices [6]. Group 3: Communication and Trust Issues - The company's price protection policy explicitly states that it does not cover sales of display cars, which has led customers to believe that Li Auto is exploiting loopholes in the agreement [7]. - Misleading information regarding the new model's features was shared by Li Auto's vice president, causing further frustration among customers who expected minimal changes in the new version [8]. - The lack of clarity and perceived dishonesty in communication has damaged customer trust in the brand, and it remains uncertain whether Li Auto will offer compensation to affected customers [8].