智通财经APP获悉，华创证券发布研报称，在宠物高端化的进程中，需求侧方向，用户的角色由"被动 买单"向"主动甄选"跃迁；供应侧方向，高端宠物粮市场的消费关注点正从单一营养指标转向综合性能 及功能性细分。而烘焙粮工艺的引入与本土化，成为国产宠粮高端化突破的重要契机。宠物食品市场的 核心竞争已从低价博弈转向"信任溢价"及"供应链自控力"；高端化成功意味着差异化可以被消费者明确 感知，从而解决宠物主信任焦虑，让其为此支付信任溢价的同时形成更高的品牌粘性；同时，进一步加 强龙头品牌的市占率提升逻辑。 华创证券主要观点如下： 高端化的动因：新代际对于高端化的平权解读 新消费的兴起来自于新代际的需求，其需求的特点是：1)重视自我价值表达与理念共识认可；2)要求信 息对等。由此，孕育出全新的商业模式，如爽感经济、社交经济、心理补偿经济即为代表，其共有特性 上与传统消费有所差异。 (1)破解"高端不引流、低价不盈利"的行业困局，来自于品牌路径的系统化布局。其核心逻辑在于：1)以 技术突破绑定消费心智；2)以内容运营获取精准流量；3)以标准建设强化高端认知。由此，孕育出全新 的增长模式，其与传统依赖单一价格或渠道的打法相比有显 ...

Core Viewpoint - The article discusses the transformation of the Chinese cosmetics industry from "incremental competition" to "stock game," emphasizing the need for scientific validation and trust in brands as consumer expectations evolve from mere functionality to a demand for verifiable scientific evidence [5][30]. Group 1: Industry Challenges - The cosmetics industry faces multiple pain points, including insufficient time for brand establishment, lack of scientific narratives, and broken evidence chains, pushing brands to the edge [3]. - Consumers are increasingly demanding scientifically backed products, leading to a shift from marketing-driven to research-driven approaches in the industry [5]. - The absence of a unified scientific language among brands has resulted in trust confusion, making it difficult for consumers to compare product values and leading to choice anxiety [6]. Group 2: SIA100 System Introduction - The SIA100 scientific skincare evaluation system was launched to address these challenges, serving as a trust infrastructure that integrates contributions from doctors, researchers, and brands, creating a replicable industry standard [4][7]. - SIA100 is not merely a certification tool but a comprehensive framework that connects academia, research, and clinical practice, providing a unified value measurement standard for the industry [7][8]. Group 3: Expert Collaboration and Evaluation - The SIA100 system is backed by a consortium of over 200 international experts, ensuring the scientific credibility and authority of the evaluation process [8][9]. - The SIA100 evaluation criteria are dynamic and evolve annually based on the latest scientific advancements and industry needs, ensuring relevance and applicability [9]. Group 4: Industry Impact and Future Directions - The SIA100 system has already validated 42 products and 16 technologies in its first collection, demonstrating its effectiveness in bridging the gap between research and market needs [10][12]. - The SIA Alliance has gathered over 80 member companies, forming a collaborative network that enhances the ecological value of the SIA100 system and shifts scientific evaluation from a single standard to an industry consensus [12][30]. - As the demand for scientific innovation deepens, the SIA100 system will continue to evolve, expanding its categories and enhancing its evaluation dimensions by 2025 [16][30].

Core Concept - The article discusses the concept of "Heart Power Economy," which emphasizes intrinsic motivation, emotional investment, and mental focus as drivers of economic activity [1][5][17]. Group 1: Heart Power Economy Definition - Heart Power Economy is defined as a combination of emotional productivity and productive relationships [1]. - It is characterized by the integration of determination and focus, serving as its core [1]. - The foundation of Heart Power Economy is a new development model of renewable economy, where heart power is a renewable resource that everyone can participate in [1]. Group 2: Cultural Insights - The complexity of the concept of "heart" is reflected in Chinese culture, emphasizing the depth and simplicity of the character [2]. - Historical texts like the "I Ching" and "Tao Te Ching" highlight the importance of the heart in achieving peace and understanding [2]. Group 3: Case Study - Zhao Lusi - Zhao Lusi has become a significant figure in the live-streaming industry, amassing nearly 100 million followers across platforms [8]. - Her recent live streams have led to a surge in sales for local agricultural products, demonstrating the power of non-commercial sharing [9][11]. - The impact of her actions has resulted in a chain reaction within the agricultural supply chain, benefiting local farmers and communities [11][19]. Group 4: Market Dynamics - The phenomenon surrounding Zhao Lusi illustrates a deep transformation in the contemporary consumer market, where trust acts as a currency [18]. - Non-commercial sharing is more effective than paid advertising in driving consumer engagement [18]. - The emotional connection between celebrities, consumers, and producers is essential for sustainable engagement in the market [18]. Group 5: Societal Implications - The article suggests that when sincerity becomes a scarce resource, heart power flows towards authenticity [19]. - Zhao Lusi's approach to live streaming reflects a shift towards "empathy consumption," providing an emotional outlet for consumers [19][20]. - The rise of emotional economy aligns with the theory that individuals can achieve freedom and liberation by returning to their intrinsic needs [20].