Core Concept - The article discusses the concept of "Heart Power Economy," which emphasizes intrinsic motivation, emotional investment, and mental focus as drivers of economic activity [1][5][17]. Group 1: Heart Power Economy Definition - Heart Power Economy is defined as a combination of emotional productivity and productive relationships [1]. - It is characterized by the integration of determination and focus, serving as its core [1]. - The foundation of Heart Power Economy is a new development model of renewable economy, where heart power is a renewable resource that everyone can participate in [1]. Group 2: Cultural Insights - The complexity of the concept of "heart" is reflected in Chinese culture, emphasizing the depth and simplicity of the character [2]. - Historical texts like the "I Ching" and "Tao Te Ching" highlight the importance of the heart in achieving peace and understanding [2]. Group 3: Case Study - Zhao Lusi - Zhao Lusi has become a significant figure in the live-streaming industry, amassing nearly 100 million followers across platforms [8]. - Her recent live streams have led to a surge in sales for local agricultural products, demonstrating the power of non-commercial sharing [9][11]. - The impact of her actions has resulted in a chain reaction within the agricultural supply chain, benefiting local farmers and communities [11][19]. Group 4: Market Dynamics - The phenomenon surrounding Zhao Lusi illustrates a deep transformation in the contemporary consumer market, where trust acts as a currency [18]. - Non-commercial sharing is more effective than paid advertising in driving consumer engagement [18]. - The emotional connection between celebrities, consumers, and producers is essential for sustainable engagement in the market [18]. Group 5: Societal Implications - The article suggests that when sincerity becomes a scarce resource, heart power flows towards authenticity [19]. - Zhao Lusi's approach to live streaming reflects a shift towards "empathy consumption," providing an emotional outlet for consumers [19][20]. - The rise of emotional economy aligns with the theory that individuals can achieve freedom and liberation by returning to their intrinsic needs [20].