(乡村行·看振兴)福建宁化：小小竹荪"撑"起致富伞 这喜人的景象，是方田乡借力山海协作机遇结出的硕果。该基地由泉州市一家食品生产公司投资建设， 企业全程提供菌棒研发、生产、销售及冷链物流支持。目前已实现年产新鲜食用菌10万公斤，带动周边 50余名村民家门口就业，每年为村集体经济增收1.5万元。 中新网三明10月10日电 (雷露微 彭丽婷)金秋时节，福建省三明市宁化县方田乡南城村竹荪种植基地 里，一朵朵"身披白裙"的竹荪从菌蛋中悄然"破壳"，迎来采收旺季。 "南城村有1.7万亩林地，生态好、劳动力足，这是我们的底气。"南城村党支部书记张春龙介绍，2023 年乡党委3次带队赴泉州对接乡贤企业，用"林地多、温差适宜"的生态优势打动了这家食品生产公司， 成功签约落地该项目。 大棚内，村民们穿梭在300余亩的田间忙着采收、装筐，洁白的竹荪与他们忙碌的身影相映成趣；烘烤 房里，分拣、烘干等工序有条不紊，处处洋溢着丰收的喜悦。 图为村民正在采收竹荪。陈玉婕摄 项目落地后，南城村党支部迅速行动，牵头成立土地股份合作社，按照"支部主导、群众自愿、集体增 收"原则，采取"党支部+公司+基地+农户"模式，引导村民以土地入股，由合作 ...

Group 1 - The event held on September 28, 2023, in Hechi City celebrated the Chinese Farmers' Harvest Festival, featuring various activities centered around the silk and mulberry industry, showcasing local agricultural products and promoting online sales [1][4][8] - Hechi City is recognized as a major supplier of high-quality agricultural products for the Guangdong-Hong Kong-Macao Greater Bay Area, with significant achievements in developing specialty industries and agricultural brands [2][4] - The silk industry in Hechi has a comprehensive output value of approximately 20 billion yuan, with the mulberry cultivation area exceeding 960,000 acres, making it a leading region in silk production in China [6][14] Group 2 - The "Yue-Gui-Qian" supply and marketing conference aimed to enhance cooperation among Guangdong, Guangxi, and Guizhou provinces, facilitating market development and promoting local agricultural products [4][5] - The event included participation from international influencers who showcased Hechi's ethnic culture and agricultural achievements, enhancing global awareness of the region's sustainable agricultural practices [15][18] - Hechi's agricultural innovation includes the integration of technology in traditional farming practices, contributing to the transformation of the industry from high yield to high quality [6][14]

Group 1 - The recognition of rural local experts in Guangdong Province for 2025 has officially started, focusing on enhancing agricultural production technology at the grassroots level to support high-quality agricultural development and increase farmers' income [4][5]. - The "Xinjiang Products Southward" event will take place in Guangzhou from September 28-30, showcasing high-quality products from Xinjiang to the Greater Bay Area [10][11]. - The "Green Food Promotion" event in Xiamen, themed "Green Food Boosts Consumption," featured high-quality agricultural products from Guangdong, attracting significant attention from buyers [26][28]. Group 2 - The establishment of modern high-standard farmland is emphasized in the agricultural development strategy, with new irrigation and drainage systems being implemented in areas like Shaoguan's Nanxiong City [30][31]. - The local economy in Longxian Town, Wengyuan County, is being supported through the cultivation of edible fungi, which is part of a broader rural revitalization initiative [15][19].

Core Viewpoint - The article highlights the efforts of a working team in Longxian Town, Wengyuan County, to promote the cultivation of edible mushrooms as a means of rural revitalization and economic development, leveraging local resources and technology [1][5][6]. Group 1: Industry Development - The working team has transformed the local mushroom industry from "scattered planting" to "scale development," enhancing the economic value from "selling fresh" to "brand value-added" [8][10]. - The introduction of high-quality mushroom varieties, such as bamboo fungus and straw mushroom, has been pivotal in utilizing local bamboo resources effectively [23][24]. - The team has also introduced a new variety, red-tipped bamboo fungus, which allows for year-round cultivation and higher economic returns for local farmers [25][27]. Group 2: Technological Innovation - The working team addressed the challenges of traditional mushroom cultivation, such as seasonal limitations and continuous cropping issues, by developing new cultivation techniques that allow for multiple harvests in a year [32][38]. - A patented technology has been implemented to improve the cultivation substrate and control humidity, significantly increasing yield and reducing disease [39][40]. Group 3: Economic Impact - The current production capacity of bamboo fungus in the center village is approximately 400 pounds per day, translating to a daily revenue of around 10,000 yuan based on the price of dried mushrooms [40]. - The working team has secured nearly 900,000 yuan in support funds to establish a comprehensive edible mushroom industry service center, enhancing the value chain from production to sales [50][52]. Group 4: Branding and Marketing - The team has initiated branding efforts by registering the trademark "Xianyi Zhen" and creating unique packaging to enhance market visibility [55][57]. - Future plans include modernizing the production line and expanding the marketing channels to connect with larger markets, particularly in the Greater Bay Area [58][64].

Core Viewpoint - The integration of digital technology, biotechnology, and intelligent equipment is rapidly enhancing the development of the under-forest economy in China, transforming it into a key driver for high-quality growth in this green industry [1][2]. Group 1: Development of Under-Forest Economy - The under-forest economy is expanding in scale and becoming a crucial pillar for increasing income among mountain farmers, with various models such as ginseng, medicinal herbs, and edible fungi flourishing across different regions [1][2]. - The application of new technologies like remote sensing, intelligent environmental control, and blockchain traceability is increasing the added value of the under-forest economy, shifting it from scattered and extensive practices to intensive and efficient operations [1][2]. Group 2: Role of Technology - Technological advancements are significantly improving production efficiency and product quality, with modern breeding techniques and smart greenhouse technologies leading to substantial increases in yield and stability [2][3]. - Technology is facilitating the realization of multi-layered and composite operations, maximizing the utilization of forest resources while minimizing ecological disturbances [2][3]. Group 3: Challenges and Solutions - The under-forest economy faces challenges such as insufficient R&D investment, low efficiency in technology transfer, and a shortage of skilled professionals, which hinder the application of scientific advancements in practical production [2][3]. - Recommendations include increasing R&D funding, establishing mechanisms for technology transfer, and enhancing talent cultivation through training and incentives to attract professionals to the under-forest economy [3][4]. Group 4: Importance of High-Tech Integration - Enhancing the technological content of the under-forest economy is essential for achieving high-quality development, enabling the realization of both ecological and economic benefits, and contributing to rural revitalization and ecological civilization [4].

Core Insights - The article highlights the significance of wild mushrooms in Yunnan cuisine, emphasizing their cultural and economic importance in the region [4][8] - The sustainable management of wild mushroom resources is being promoted through initiatives like the "package mountain mushroom picking" system in Chuxiong Yi Autonomous Prefecture [4][7] Industry Overview - Wild mushrooms, referred to as "junzi" in Yunnan, are a popular delicacy, with varieties such as porcini, chicken mushroom, and matsutake being highly favored [4][6] - The local economy benefits from mushroom-related tourism, with rural households earning approximately 800,000 yuan during the mushroom harvest season [4] Culinary Practices - Different cooking methods are preferred for various types of mushrooms, with stir-frying being a common choice across different dining settings [6] - The article describes specific preparation techniques for mushrooms like chicken mushrooms and porcini, highlighting their unique flavors and textures [6][5] Market Dynamics - The Yunnan Mushuihua Wild Mushroom Trading Center in Kunming has become a popular destination for tourists, especially during the rainy season when mushroom harvesting peaks [7] - Innovations in mushroom cultivation, particularly the artificial breeding of "junzi" mushrooms, are being explored to meet growing demand, with over 100 companies expressing interest in collaboration with the Kunming Edible Mushroom Research Institute [7]

Core Concept - The article discusses the concept of "Heart Power Economy," which emphasizes intrinsic motivation, emotional investment, and mental focus as drivers of economic activity [1][5][17]. Group 1: Heart Power Economy Definition - Heart Power Economy is defined as a combination of emotional productivity and productive relationships [1]. - It is characterized by the integration of determination and focus, serving as its core [1]. - The foundation of Heart Power Economy is a new development model of renewable economy, where heart power is a renewable resource that everyone can participate in [1]. Group 2: Cultural Insights - The complexity of the concept of "heart" is reflected in Chinese culture, emphasizing the depth and simplicity of the character [2]. - Historical texts like the "I Ching" and "Tao Te Ching" highlight the importance of the heart in achieving peace and understanding [2]. Group 3: Case Study - Zhao Lusi - Zhao Lusi has become a significant figure in the live-streaming industry, amassing nearly 100 million followers across platforms [8]. - Her recent live streams have led to a surge in sales for local agricultural products, demonstrating the power of non-commercial sharing [9][11]. - The impact of her actions has resulted in a chain reaction within the agricultural supply chain, benefiting local farmers and communities [11][19]. Group 4: Market Dynamics - The phenomenon surrounding Zhao Lusi illustrates a deep transformation in the contemporary consumer market, where trust acts as a currency [18]. - Non-commercial sharing is more effective than paid advertising in driving consumer engagement [18]. - The emotional connection between celebrities, consumers, and producers is essential for sustainable engagement in the market [18]. Group 5: Societal Implications - The article suggests that when sincerity becomes a scarce resource, heart power flows towards authenticity [19]. - Zhao Lusi's approach to live streaming reflects a shift towards "empathy consumption," providing an emotional outlet for consumers [19][20]. - The rise of emotional economy aligns with the theory that individuals can achieve freedom and liberation by returning to their intrinsic needs [20].

Core Insights - Zhao Lusi's unconventional live streaming approach has created a significant commercial impact, selling out seven years of inventory for products she casually mentioned [1][3] - The backlash against her management led to a unique form of "anti-commercial" marketing, where her casual, non-sales-driven streams resulted in a 300% increase in sales for local products [3][4] - The phenomenon reflects a shift in consumer trust, with 92% of viewers preferring affordable products that celebrities genuinely use, indicating a new marketing strategy in the entertainment industry [4] Group 1 - The live streaming trend initiated by Zhao Lusi has disrupted traditional sales methods, showcasing a paradox where less commercial intent leads to higher sales [3][4] - The legal implications of her situation suggest a potential shift in labor relations within the entertainment industry, as she may leverage her platform to advocate for farmers and rural products [6] - The unexpected synergy between her influence and rural revitalization projects highlights a new avenue for artists to engage with social causes while navigating industry challenges [6] Group 2 - Zhao Lusi's case exemplifies a broader trend of new-generation artists challenging traditional power dynamics in the entertainment sector, potentially reshaping labor relations and contract management [6] - The rise of "wild endorsers" like Zhao Lusi indicates a growing consumer preference for authenticity over polished marketing, which could redefine how brands approach celebrity endorsements [4]

Core Insights - Sichuan is highlighted as a dream destination for travelers due to its stunning natural scenery, rich cultural history, and delicious cuisine [1] Itinerary Summary - Day 1: Arrival in Chengdu, exploring Kuanzhai Alley, and enjoying local cuisine at "Long Chao Shou" [3][4] - Day 2: Visit to Chengdu Research Base of Giant Panda Breeding and Dujiangyan Irrigation System, experiencing ancient engineering wisdom [4][5] - Day 3: Trip to Leshan to see the 71-meter tall Leshan Giant Buddha, followed by a visit to the nearby Oriental Buddha Park [5][7] - Day 4: Journey to Emei Mountain, visiting the Golden Summit and experiencing the serene atmosphere of a Buddhist holy site [7][8] - Day 5: Exploration of the Bamboo Sea in Yibin, enjoying bamboo-themed cuisine and learning about bamboo culture [9][10] - Day 6: Cultural immersion in Chengdu, visiting Jinsha Site Museum and Du Fu's Thatched Cottage, concluding with leisure activities [10][12] Cost and Value - The average cost per person for the trip is around 900 yuan, indicating high value for the experiences offered [12]

Core Viewpoint - Forest food has become the third largest agricultural product in China, following grains and vegetables, with significant growth in production due to government support and local initiatives [1] Group 1: Production and Economic Impact - In Jiangxi Province, a cooperative has established a sprinkler irrigation system covering over 1,000 acres, resulting in a 10% increase in edible mushroom production [1] - In Yunnan Province, local residents have cultivated 20 acres of bamboo fungus under rubber trees, tapping into the potential of the forest economy [1] - The diverse supply of woody oil and food, along with various high-quality forest products such as forest poultry, livestock, mushrooms, and honey, has greatly enriched the diet of the population [1] Group 2: Scale and Distribution - Over 2,400 out of more than 2,800 counties in China are engaged in the cultivation of economic forests, contributing to an annual production of over 200 million tons of various forest foods [1]