这是半佛仙人的第1890篇原创 1 在 于 整 体 的 品 控 ， 干 净 卫 生 的 后 厨 ， 稳 定 的 出 品 ， 以 及 整 个 供 应 链 的 掌 控 力 以 及 价 格 优 势。 说白了就像可乐，同样味道的饮料有的是，但可乐就是可以做到售价跟你成本差不多，所 有竞争者都要面对一个核心问题就是这个价格为什么不买可乐？ 假期不卷，随便写点。 分享一个很有趣的新闻，肯德基要公布保密了几十年的配方了。 向下滑动查看所有内容 （截图来自红星新闻） 看起来肯德基是有些想不开，其实不然。 他们这么做，对自己本身只有正面效果。 首先配方公不公开，其实没啥影响，因为就算不公开，你也可以在网上直接买到他们代工 厂出品的同款产品，甚至可以买到同款腌料，根本就不存在啥秘密，现在就直接买得到。 人家肯德基厉害的地方不在于那个配方，而是一种炸鸡克苏鲁一样的全产业链管控。 人家根本不怕竞争。 至于消费者会不会复刻从而不买肯德基，那更不可能了。 如果你人在外面吃饭，要选择一个简单快捷干净性价比可以又不窜稀的店，肯德基肯定在 你的选择范围内。 我自己也开过饭店，我话可以放在这里，你拿任何一个品牌出来，不管多么贵的店，就是 米其林 ...

Core Viewpoint - The Chinese sauce liquor industry is undergoing a deep adjustment, with leading brands like Moutai, Wuliangye, and Luzhou Laojiao accelerating expansion due to their brand and channel advantages, leading to a concentration of market resources among companies with core competitiveness [1] Group 1: Company Strategy - Nanjian Liquor Industry stands out through three definitive advantages, providing valuable cooperation opportunities for liquor merchants [3] - The company prioritizes quality as the core driving force for brand development, implementing full industry chain quality control from raw material selection to traditional brewing processes [3] - Nanjian Liquor Industry emphasizes long-term value in brand building, enhancing brand awareness and reputation through a comprehensive communication matrix [5] Group 2: Market Positioning - A complete channel system is key to Nanjian Liquor Industry's market growth, ensuring stable supply from production to consumption with guarantees of "no stockouts, no overstocking, and no price chaos" [7] - The development practices of Nanjian Liquor Industry reflect three major trends in the sauce liquor industry: competition has evolved into a contest of full industry chain control capabilities, brand building requires a blend of cultural depth and modern communication, and channel development is shifting from extensive expansion to refined operations [9] Group 3: Industry Trends - Nanjian Liquor Industry not only offers opportunities for short-term performance breakthroughs for liquor merchants but also represents a strategic choice to participate in industry value reconstruction and share in brand growth dividends [9] - Choosing Nanjian means aligning with high-quality industry development and embarking on a new journey of long-term win-win cooperation [9]