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泡泡玛特的基因深处早已刻下全球化密码
21世纪经济报道· 2025-06-14 00:06
Core Viewpoint - LABUBU has become a highly sought-after trendy toy, reflecting a significant shift in the globalization strategy of Chinese companies, moving from cost advantages to unique IP and cultural resonance [2][3] Group 1: Product and Market Insights - LABUBU's design incorporates "ugly-cute aesthetics," blending elements from Nordic mythology and Eastern folklore, appealing to Gen Z's desire for individual expression [1][2] - The global demand for LABUBU is evident, with notable sales events in cities like Bangkok, New York, London, and Japan, indicating a strong cultural impact [1][2] Group 2: Globalization Strategy - Chinese companies are transitioning from traditional manufacturing to creating unique brands that resonate emotionally with global consumers, exemplified by brands like Bubble Mart [2][3] - The new globalization paradigm emphasizes cultural insight, aesthetic diversity, and digital technology integration, moving beyond mere cost competition [3][4] Group 3: Business Model and Cultural Integration - Bubble Mart's business model combines elements from Japanese capsule toy culture, Western IP markets, and Hong Kong's artistic toy exploration, showcasing a blend of global influences [2][3] - The company has a strong local supply chain and manufacturing capability, which supports its global ambitions while maintaining cultural relevance [3] Group 4: Future Outlook - As long as Chinese companies maintain an open mindset and focus on core competencies, the globalization benefits will continue to present opportunities [4]
“县域风物:工艺巡游”于2025年伦敦手工艺周正式启航
人民网-国际频道 原创稿· 2025-05-23 05:00
论坛中,中英多座"工艺城市"展开深度对话。中国美术学院美丽中国研究院副院长汪莎介绍,研究院 通过调研上千个案例构建了"美丽中国案例文献库",展现手工艺在地方治理与社区建设中的实践路径。来 自法纳姆、伯明翰与萨塞克斯的英国代表则分享了各自城市的制度创新与工艺生态建设经验。法纳姆通过 多机构合作与文化机制建构,形成可复制的文化治理模式;伯明翰珠宝区则展示了传统金工艺与现代技术 融合下的产学研创新生态;萨塞克斯则以陶瓷、纺织等工艺激发社区参与与文化再生。 英国萨塞克斯手工艺周主席杰西卡·伍德在《随物之旅》单元分享来自萨塞克斯的手工艺术作品。主办方供 图 中方代表也呈现了来自景德镇、醴陵、泉州、云南等地代表及案例分享,如何作为文化与产业协同的 媒介走向国际舞台。特别是"瓷+"理念下的醴陵城市更新,以及泉州通过"石头"媒介链接海丝文化的策展案 例,体现出中国工艺在全球语境中的多元表达。 特别展示部分则设置了"在地样本""手上的朴光"与"随物之旅"三大单元,集中展示来自中国与英国的 代表性地方工艺实践,呈现其在材料语言、文化叙事与社区共创中的多样性。泉州簪花文化体验也为公众 提供沉浸式互动窗口。正如活动参与者所言,中英两 ...