来源：滚动播报 （来源：千龙网） 清晨的双秀公园里，当三忘湖咖啡飘出第一缕香气，穿汉服的姑娘们手捧拿铁，陆续前往木廊下拍照； 正午的海淀公园里，无界咖啡门口搭起数座白色露天帐篷，年轻人一边翻看书籍，一边欣赏着湖光绿 意；傍晚的北海公园里，仿膳茶社亮起宫灯，游客们边喝茶边细细品味着复刻的宫廷糕点……如今，北 京各大公园早已不再是传统的晨练与赏花地，咖啡香、书香、烟火气交织成新的消费图景，推动"公园 +商业"融合发展，将《北京市深化改革提振消费专项行动方案》等政策一点点落到实处。 从限制到鼓励 政策解锁公园新可能 "公园森林系咖啡屋，直通公园，很喜欢这几扇玻璃窗，将绿意尽收眼底""审美在线，店面虽小但很舒 服，可以自习、办公，也能聊天发呆"……位于东单公园的三旬咖啡刚开业不久，已经收到一众网友的 新鲜评价。事实上，不单是东单公园，如今北京很多公园里都可以见到咖啡馆、餐馆的踪影。公园场景 正在成为品牌创新的"试验场"。而这一切，都得益于政策的支持。 此前，城市公园用地一度被严格限制商业开发，仅有的配套多是小卖部式的简易服务。转折始于2022年 《北京市公园配套服务项目经营准入标准（试行）》的发布，鼓励各公园管理机构 ...

Core Viewpoint - The event "2025 Old Brand Innovation Display Conference" aims to enhance the influence of traditional Chinese brands among young people and promote cultural heritage through innovative engagement methods [1][2]. Group 1: Event Overview - The event will run from June 18 to November 2025, focusing on interaction with young audiences and encouraging their participation in the inheritance and innovation of traditional brands [1]. - It is organized by the Beijing Municipal Bureau of Commerce and the Beijing Old Brand Association, emphasizing a new ecosystem for the innovative development of old brands [1][2]. Group 2: Engagement Strategies - The event employs a "online + offline" communication matrix to enhance brand influence, including live broadcasts, cultural documentaries, and interactive topics on social media [2]. - It features a "Beijing Old Brand Experience Officer" initiative, inviting foreign friends, university students, and influencers to promote local brands internationally [2]. Group 3: Target Audience - The event aims to engage young people by inviting middle school students to reinterpret traditional culture and establishing a "Youth Innovation Camp" for university students to inject creativity into old brands [2]. - The initiative seeks to attract broad participation from the public and various sectors to experience the charm of traditional brands [3].

Core Viewpoint - The event aims to innovate and promote traditional Chinese brands, known as "old brands," by creating a new ecosystem for their development through modern marketing strategies and immersive experiences [1][5]. Group 1: Event Overview - The "2025 Old Brand Innovation Display Conference" was launched on June 18, focusing on "new products, new scenarios, new groups, new momentum, and new stories" to build an innovative development ecosystem for old brands [1]. - The event will run until November 2025, leveraging a collaborative model involving government, associations, enterprises, and platforms to inject youth and digital energy into old brands [5]. Group 2: Marketing Strategies - A comprehensive "online + offline" communication matrix will be employed to enhance the brand influence of old brands, including live broadcasts, cultural documentaries, and interactive topics on social media platforms like Douyin [3]. - The event will invite foreign friends, university students, and social media influencers as "Beijing Old Brand Experience Officers" to promote local brands on an international stage [3]. Group 3: Innovative Experience - The event will break traditional exhibition models by creating immersive experience scenarios, allowing participants to engage with crafts and products from old brands in interactive ways [4]. - The focus will be on connecting old brands with modern lifestyles through diverse scenarios, helping consumers appreciate their contemporary value [4]. Group 4: Youth Engagement - The event emphasizes interaction with younger audiences, encouraging them to reinterpret old brand culture and participate in its innovation through initiatives like the "Youth Creative Camp" [4]. - Middle school students will be invited to express old brand culture from their perspective, fostering interest in traditional culture among the youth [4].