Core Insights - The article discusses the transformation of parks in Beijing into vibrant commercial spaces, integrating dining and leisure activities, driven by supportive government policies and innovative business models [6][11][15] Policy Support - The introduction of the 2022 "Beijing Park Service Project Operating Standards" encourages the inclusion of social capital in park services, allowing for diverse commercial activities such as dining and retail [6][7] - Government subsidies are available for new dining establishments in parks, covering up to 50% of renovation and equipment costs, with a maximum support of 500,000 yuan per store [7][8] Business Innovation - Parks are becoming experimental grounds for brand innovation, with various cafes and restaurants emerging, such as "Wujie Coffee" and "MOWU Bookstore," which combine nature with dining experiences [8][9][10] - The "Park + Dining" model is gaining traction, exemplified by McDonald's flagship store in Chaoyang Park, which enhances the dining experience by integrating it with the park environment [10][11] Consumer Experience - The "deep experience" model in park settings is reshaping consumer perceptions, where visitors seek not just products but also the ambiance and relaxation offered by nature [12][13] - Unique offerings, such as themed cafes and cultural experiences, are attracting consumers, with some establishments reporting significantly longer customer dwell times compared to traditional retail spaces [13][14] Cultural Integration - Traditional brands are revitalizing their image through innovative collaborations in park settings, merging heritage with modern dining trends, as seen with the "Yigongzi" tea house and "Tianfuhao" restaurant [14][15] - The integration of cultural elements into park dining experiences is enhancing the appeal of these spaces, making them attractive destinations for families and young consumers [14][15]

Core Viewpoint - The event "2025 Old Brand Innovation Display Conference" aims to enhance the influence of traditional Chinese brands among young people and promote cultural heritage through innovative engagement methods [1][2]. Group 1: Event Overview - The event will run from June 18 to November 2025, focusing on interaction with young audiences and encouraging their participation in the inheritance and innovation of traditional brands [1]. - It is organized by the Beijing Municipal Bureau of Commerce and the Beijing Old Brand Association, emphasizing a new ecosystem for the innovative development of old brands [1][2]. Group 2: Engagement Strategies - The event employs a "online + offline" communication matrix to enhance brand influence, including live broadcasts, cultural documentaries, and interactive topics on social media [2]. - It features a "Beijing Old Brand Experience Officer" initiative, inviting foreign friends, university students, and influencers to promote local brands internationally [2]. Group 3: Target Audience - The event aims to engage young people by inviting middle school students to reinterpret traditional culture and establishing a "Youth Innovation Camp" for university students to inject creativity into old brands [2]. - The initiative seeks to attract broad participation from the public and various sectors to experience the charm of traditional brands [3].

Core Viewpoint - The event aims to innovate and promote traditional Chinese brands, known as "old brands," by creating a new ecosystem for their development through modern marketing strategies and immersive experiences [1][5]. Group 1: Event Overview - The "2025 Old Brand Innovation Display Conference" was launched on June 18, focusing on "new products, new scenarios, new groups, new momentum, and new stories" to build an innovative development ecosystem for old brands [1]. - The event will run until November 2025, leveraging a collaborative model involving government, associations, enterprises, and platforms to inject youth and digital energy into old brands [5]. Group 2: Marketing Strategies - A comprehensive "online + offline" communication matrix will be employed to enhance the brand influence of old brands, including live broadcasts, cultural documentaries, and interactive topics on social media platforms like Douyin [3]. - The event will invite foreign friends, university students, and social media influencers as "Beijing Old Brand Experience Officers" to promote local brands on an international stage [3]. Group 3: Innovative Experience - The event will break traditional exhibition models by creating immersive experience scenarios, allowing participants to engage with crafts and products from old brands in interactive ways [4]. - The focus will be on connecting old brands with modern lifestyles through diverse scenarios, helping consumers appreciate their contemporary value [4]. Group 4: Youth Engagement - The event emphasizes interaction with younger audiences, encouraging them to reinterpret old brand culture and participate in its innovation through initiatives like the "Youth Creative Camp" [4]. - Middle school students will be invited to express old brand culture from their perspective, fostering interest in traditional culture among the youth [4].