Group 1 - The core idea of the news is the rise of community-driven philanthropy through Tencent's "Good Deed Map," which connects people in need with those willing to help, exemplified by the "Zhengfanmian" noodle shop in Chengdu that offers affordable meals to those in need [1][2] - The 2025 "Jiujiu Public Welfare Festival" attracted 148 million participants, resulting in 530 million good deeds being accomplished [2][3] - The "Little Red Flower" initiative allows users to earn recognition for their charitable actions, becoming a new social symbol that connects online and offline philanthropic activities [3][5] Group 2 - Various community initiatives during the festival included elderly individuals creating handmade items for exchange, volunteers assisting with medical appointments, and health screenings for women [5][12] - Over 1,800 public welfare organizations and 4,300 projects participated in the festival, showcasing a collaborative effort to enhance public engagement in philanthropy [14][16] - Major brands like 7-Eleven and McDonald's integrated philanthropy into their daily operations by promoting the "Little Red Flower" code, making it easier for consumers to contribute [16][18] Group 3 - Tencent's digital technology facilitated efficient donation processes, allowing users to track their contributions and ensuring transparency in the distribution of donated items [7][9] - The festival highlighted a shift in public perception of philanthropy, emphasizing local community support and personal connections over distant charitable acts [19] - The integration of various Tencent products and platforms into philanthropic efforts has mobilized over 240 million users, demonstrating the potential of technology to enhance charitable participation [18][19]

2025年9月9日，腾讯久久公益节（原腾讯99公益日，下称"久久公益节"）迎来了第11个年头。每年腾讯 99公益日活动，都会更新玩法和规则，但"配捐"这个让捐赠人兴奋、让公益机构"疯狂"的核心机制却从 未改变。 配捐机制的产生，似乎为公益组织突破传统筹款模式，拥抱互联网筹款加上了"助推器"，越来越多的捐 赠人也开始尝试更便捷的捐赠方式——"指尖公益"，轻点手机屏幕就可以做好事，此外，互联网工具让 更多公益项目变得透明、可溯源、可监督以及被看见。 然而，今年久久公益节，腾讯公益宣布取消短期配捐，转而推出涵盖全年、多达二十余项的"综合激 励"机制。相比以往在微信朋友圈和微信群刷屏的捐赠链接，今年久久公益节氛围似乎显得"冷静"了一 些。 当腾讯久久公益节配捐机制取消后，不仅抛给公益机构一个灵魂拷问：失去了最大的刺激，捐款还能从 哪来？也向公众提出了一个更深刻的问题：培养了11年的互联网捐赠习惯，是建立在"占便宜"的冲动 上，还是真正的善意之上？ 没了配捐，我们还捐吗？ 就此，《华夏时报》记者采访了多位来自不同领域的公益人，探讨11年以来公益机构在久久公益节期间 的变化与成长。 "对机构影响挺大的" 2015年9月， ...