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计划每年新增超50家合伙门店,呷哺呷哺启动合伙人计划
Xin Jing Bao· 2025-07-17 01:30
Core Insights - Major hot pot brands are actively expanding their business models, with Haidilao continuing to incubate sub-brands and Banu submitting an IPO application to become the "third hot pot stock" [1] - Xiaobuxiang, the "first hot pot stock," has launched the "Feng Huan Chao" partner program aimed at outstanding internal employees and industry talents, with plans to open 50 to 100 new partner stores annually [1][2] Company Initiatives - The "Feng Huan Chao" partner program incentivizes frontline employees who contribute significantly to store growth, allowing them to share in store profits through a partnership model [1][2] - The first batch of 21 partners has signed contracts, with 5 partner stores already operational [1] - Xiaobuxiang will provide comprehensive support to partners, including brand authorization, supply chain assurance, and management standards, ensuring consistency in brand image and service quality [2] Industry Trends - The trend of opening franchise and partnership models is growing among leading restaurant brands, with Haidilao and Jiumaojiu also adopting similar strategies [3] - The increasing chain rate in China's restaurant industry, along with improved brand management and supply chain standardization, is driving the shift from direct operation to franchise models [3] - The internal partnership model is becoming popular, transforming employees from traditional roles into partners who share risks and profits, enhancing their engagement and performance [3]