Core Viewpoint - The article discusses the implementation plan for promoting agricultural product consumption, which aims to stabilize the agricultural market, increase farmers' income, and drive high-quality agricultural development through various measures [1]. Group 1: Optimizing Supply Side - Agricultural product consumption is increasingly focused on quality and personalization, leading to a rapid growth in demand for branded products and functional foods [2]. - Since the beginning of the 14th Five-Year Plan, 36,000 new green, organic, and geographical indication agricultural products have been certified, a 70% increase compared to the end of the 13th Five-Year Plan [2]. - The goal is to provide over 200 million tons of green and high-quality agricultural products annually, with sales of green food expected to exceed 600 billion yuan in 2024 [2]. Group 2: Promoting Quality - The plan includes improving the green food standard system and promoting the application of organic standards and production procedures to enhance production technology [3]. - The Ministry of Industry and Information Technology is focusing on upgrading the food industry by leveraging biotechnology and promoting deep processing of agricultural products [3]. Group 3: Innovating Distribution - The construction of a modern agricultural product distribution system is crucial for reducing circulation losses and improving product quality, with fresh agricultural product consumption reaching 1 billion tons annually [4]. - By the end of 2024, nearly 20 million cubic meters of cold chain facilities will be supported to enhance the distribution network [5]. - The plan emphasizes the need for digital, intelligent, and standardized transformation of the agricultural supply chain [5]. Group 4: Activating Market Demand - The plan aims to diversify agricultural product consumption scenarios, encouraging activities that promote local specialties and enhance consumer engagement [6]. - Rural leisure tourism is highlighted as a growing area for expanding consumption, with various activities designed to connect urban consumers with agricultural experiences [7]. - Brand agricultural products are increasingly favored by consumers, as they are seen as a guarantee of quality and credibility [7][8]. Group 5: Enhancing Nutritional Health - The plan addresses the need for improved nutritional health services, particularly for specific demographics such as students and the elderly, to promote balanced dietary consumption [8].

Core Insights - The article highlights the transformative impact of modern logistics, particularly cold chain logistics, on the distribution and consumption of agricultural products like lychee, enabling rapid delivery and maintaining product quality [1][2][3]. Group 1: Logistics and Agricultural Products - Logistics significantly expands the sales radius of agricultural products, allowing perishable items like lychee to reach consumers nationwide and even globally, thus enhancing the variety available to consumers [2]. - Efficient cold chain logistics extends the sales cycle of agricultural products, reducing spoilage risks and allowing for better sales planning for farmers and merchants [2]. - Quality logistics improve consumer purchasing experiences, fostering confidence in agricultural e-commerce and stimulating market activity [2]. Group 2: Future Opportunities - The success of cold chain logistics in transporting lychee serves as a model for other agricultural products, suggesting that advancements in logistics will continue to create new opportunities in the agricultural consumption market [3]. - The integration of logistics in agricultural distribution supports rural revitalization efforts, ensuring that farmers receive better returns for their efforts while consumers enjoy fresh products from various regions [3].

Core Insights - The price of durian has significantly decreased, with reports indicating a "halving" of prices, making it more accessible to consumers [1][3] - The surge in durian supply, particularly from Thailand, Vietnam, and Malaysia, has contributed to the price drop, with imports exceeding 100,000 tons from January to April this year [5][11] Supply and Demand Dynamics - The peak price for durian occurred during the May Day and Dragon Boat Festival periods due to high demand and a large influx of Thai durians into the domestic market [3] - Post-festival, while sales remained strong, prices began to decline due to an increase in supply [3] Import and Transportation Improvements - Yunnan is the leading province for durian imports in China, with a more than 30% increase in Thai durian production this year [5] - The "Lanmei Express" cold chain service has enhanced transportation efficiency, reducing delivery times from 7 days to 26 hours, and increasing the number of daily cold chain trains from 2 to 4 [7][11] Logistics and Cold Chain Efficiency - The establishment of the Hongyun International Logistics Port has improved storage and distribution efficiency for durian, utilizing new cold chain vehicles and smart temperature control systems [9] - The transportation cost for Southeast Asian fruits has decreased by 60% since the launch of the "Lanmei Express," leading to an average price drop of 30% in domestic markets [11] Market Impact - The frequency of durian restocking in major cities like Beijing and Shanghai has increased from twice a week to daily, reflecting the growing availability of the fruit [11] - Since May, over 63,000 tons of tropical fruits, including durian, have been transported via the "Lanmei Express," enriching the domestic fruit market [11]