Core Insights - The article highlights the growing popularity of skiing as a leisure activity in Guangdong during the Spring Festival, with indoor ski resorts attracting significant visitor numbers and transforming the ice and snow experience into a broader consumption scenario [1][3][4] Group 1: Visitor Trends and Statistics - Shenzhen Huafa Qianhai Ice and Snow World recorded an average of 6,000 visitors per day during the Spring Festival, indicating a strong interest in skiing among tourists from nearby cities [1][3] - The ice and snow industry in China is projected to grow from 3,647 billion yuan in 2016 to 9,800 billion yuan by 2024, with an annual growth rate of 21.09% [3] - The 2024-2025 ice and snow season is expected to see consumer participation and related spending exceed 1,875 billion yuan, representing a growth of over 25% compared to the previous season [3] Group 2: Economic Impact and Development - Guangdong has established over 30 ice and snow venues, positioning itself as a leader in the national ice and snow tourism market [4] - The "one-hour ice and snow economic circle" in the Guangdong-Hong Kong-Macao Greater Bay Area is emerging, linking local and international tourism resources [5][6] - The integration of ice and snow venues with surrounding tourism resources is enhancing regional economic development and attracting international brands and events [6] Group 3: Innovations and Consumer Experience - The ice and snow venues are exploring diverse business models, including high-end customized services and "ice and snow+" integrated experiences [7][8] - New consumer trends indicate a demand for social and engaging skiing experiences, leading to the introduction of AI ski helmets for team communication and simplified entry-level skiing experiences [8][9] - Partnerships with local hotels and travel agencies are creating bundled products, such as "snow tickets + accommodation" packages, catering to the growing interest in short-term vacations and family leisure [10][11]

Group 1 - The "Ice and Snow +" integration development model is generating new business formats and consumption vitality in the ice and snow sector [2][3] - The trend of "Southern guests heading North" is becoming significant in China's ice and snow consumption, with over 50% of participants in Northern ice and snow tourism destinations being from Southern regions [6][10] - The number of indoor ski resorts in China has increased from 5 in the 2013-2014 season to 79 in the 2024-2025 season, primarily located in Southern provinces [11] Group 2 - The ice and snow industry in China is experiencing rapid growth, with the total scale increasing from 381.1 billion yuan in 2020 to 980 billion yuan in 2024, reflecting an annual growth rate of 26.6% [31] - The integration of "Ice and Snow + Culture and Tourism" is creating new consumption scenarios, enhancing the appeal of ice and snow activities [45] - The development of ice and snow tourism is projected to reach 360 million participants and generate 450 billion yuan in revenue by the 2025-2026 winter season [43]

Core Viewpoint - The Liaoning Provincial Cultural and Tourism Department has launched a series of initiatives for the 2025-2026 ice and snow season, aiming to enhance ice and snow tourism and achieve a 15% year-on-year increase in tourist numbers and a 13% increase in tourism revenue during this season [1][2]. Group 1: Initiatives and Activities - A variety of themed ice and snow activities will be organized, including the second Liaoning Marine Ice and Snow Festival and campaigns encouraging people to return to Liaoning for the New Year [1]. - The province will introduce premium ice and snow travel routes, combining ice activities with sightseeing, cultural experiences, and wellness tourism [2]. - The integration of local customs, intangible cultural heritage, and festivals into ice and snow activities will help cultivate distinctive regional ice and snow cultural brands [1][2]. Group 2: Product Development and Innovation - The province plans to innovate the "ice and snow +" business model, promoting the integration of ice tourism with sports events, marine tourism, wellness, and local cuisine [2]. - Development of interactive and experiential ice and snow tourism consumption scenarios in various public spaces will be supported, enhancing the overall visitor experience [2][3]. - The province will also focus on creating cross-regional premium travel routes that connect various ice and snow resources across Northeast China [3]. Group 3: Infrastructure and Service Enhancement - Efforts will be made to improve the service guarantee for ice and snow tourism, including enhancing inbound tourism convenience and transportation services [3]. - The establishment of small ice skating and skiing facilities in urban parks and community spaces will enrich local ice and snow recreational options [2][3].