Core Viewpoint - The Liaoning Provincial Cultural and Tourism Department has launched a series of initiatives for the 2025-2026 ice and snow season, aiming to enhance ice and snow tourism and achieve a 15% year-on-year increase in tourist numbers and a 13% increase in tourism revenue during this season [1][2]. Group 1: Initiatives and Activities - A variety of themed ice and snow activities will be organized, including the second Liaoning Marine Ice and Snow Festival and campaigns encouraging people to return to Liaoning for the New Year [1]. - The province will introduce premium ice and snow travel routes, combining ice activities with sightseeing, cultural experiences, and wellness tourism [2]. - The integration of local customs, intangible cultural heritage, and festivals into ice and snow activities will help cultivate distinctive regional ice and snow cultural brands [1][2]. Group 2: Product Development and Innovation - The province plans to innovate the "ice and snow +" business model, promoting the integration of ice tourism with sports events, marine tourism, wellness, and local cuisine [2]. - Development of interactive and experiential ice and snow tourism consumption scenarios in various public spaces will be supported, enhancing the overall visitor experience [2][3]. - The province will also focus on creating cross-regional premium travel routes that connect various ice and snow resources across Northeast China [3]. Group 3: Infrastructure and Service Enhancement - Efforts will be made to improve the service guarantee for ice and snow tourism, including enhancing inbound tourism convenience and transportation services [3]. - The establishment of small ice skating and skiing facilities in urban parks and community spaces will enrich local ice and snow recreational options [2][3].