距离2026年米兰—科尔蒂纳冬奥会开幕还有大约半个月的时间，中国"冰雪军团"正全力冲刺，备战冬奥。 自2014年习近平总书记提出"带动三亿人参与冰雪运动"号召以来，我国冰雪事业迎来快速发展。2022年北京冬奥会上，中国代表团不仅实现全项目参赛的目 标，还创造了历史最佳战绩，也进一步激发全社会参与冰雪运动的动力和热情。 我国冰雪消费有什么样的新趋势？我国冰雪运动为何发展如此迅速？如何让冰雪"冷资源"持续释放"热效应"? "冰雪+"花样多 "+"出新活力 不断上新的"冰雪+"模式催生出丰富的新业态、新场景，也加出了冰雪消费新活力。 1月11日，一场大众滑雪公开赛在湖北宜昌兴山县激情开赛，吸引了全国各地的滑雪爱好者参与。这座滑雪场拥有初、中、高级共5条专业雪道，为参赛者和 游客带来良好体验。 "一日滑雪"如何延伸为"多日旅游"？当地以"冰雪+"为核心，整合文旅资源，推出4条精品旅游线路，串联起滑雪、温泉、文化体验等多元业态。赛事期间， 滑雪场周边乡镇的民宿、农家乐预订量大幅上涨。 夜幕降临，位于河南南阳西峡的老界岭滑雪场的雪道上，炫彩灯光次第点亮。游客们踏着雪板飞驰而下，尽显飒爽风采。 上海参赛选手 何花：第一次踏 ...

央视网消息：不断上新的"冰雪+"这一融合发展模式，催生出丰富的新业态、新场景，也加出了冰雪消费新活力。 1月11日，一场大众滑雪公开赛在湖北宜昌兴山县激情开赛，吸引了全国各地的滑雪爱好者参与。这座滑雪场拥有初、中、高级共5条专业雪 道，为参赛者和游客带来良好体验。 "一日滑雪"如何延伸为"多日旅游"？当地以"冰雪+"为核心，整合文旅资源，推出4条精品旅游线路，串联起滑雪、温泉、文化体验等多元业 态。赛事期间，滑雪场周边乡镇的民宿、农家乐预订量大幅上涨。 夜幕降临，位于河南南阳西峡的老界岭滑雪场的雪道上，炫彩灯光次第点亮。游客们踏着雪板飞驰而下，尽显飒爽风采。 除了夜滑，滑雪场还打造了"滑雪+餐饮""滑雪+住宿"的全链条夜间经济业态。多元化的服务供给有效延长了消费链条，推动冰雪夜经济从"单 一体验"向"综合消费"升级。 近日，在黑龙江省伊春市，一场小兴安岭冰雪越野大会热闹上演，来自全国各地的200名越野爱好者在银装素裹的林海赛道上展开速度与耐力 的较量。冰雪越野比赛的赛道涵盖林海雾凇、乡村田园、冰封河道、红松白桦等多元景观。 记者在调研中发现，这个冰雪季，我国北方多个冰雪旅游目的地，南方游客占比都超过了50%。 ...

Core Insights - The integration of technology is transforming the ice and snow economy from a seasonal activity into a year-round industry, with projected consumption reaching 78.613 billion yuan during the 2024-2025 ski season [1] - The total scale of China's ice and snow industry is expected to exceed 1 trillion yuan by 2025, achieving significant growth over the past decade [1] Group 1: Industry Transformation - Technology is reshaping the ice and snow economy by merging it with culture, sports, manufacturing, and tourism, leading to a robust economic impact on retail, transportation, and dining sectors [1] - The "ice and snow + folk customs" model in Liupanshui, Guizhou, is providing local residents with stable tourism-related income [1] - The combination of Winter Olympic legacies and technology in the Beijing-Zhangjiakou area is creating a unique industrial cluster known as "Jingbing Zhangxue" [1] Group 2: Accessibility and Participation - Traditional barriers in the ice and snow economy are being lowered through technological innovations, making participation more accessible to a broader audience [2] - Ski simulators and AI digital guides are enhancing the experience for visitors, while smart wearable devices provide personalized feedback, significantly increasing consumer engagement [2] - The number of participants in ice and snow sports is projected to reach 292 million, with southern regions accounting for 38% of ice and snow consumption, breaking the dominance of northern areas [2] Group 3: Technological Advancements - The domestic ice and snow equipment sector is experiencing a technological boom, with products like ultra-lightweight skis and smart ski goggles being introduced [3] - Over 12,000 patents have been filed in the ice and snow sector, indicating that technological innovation is a key driver for high-quality industry development [3] - The integration of 5G and AI technologies is expected to further expand the boundaries of the ice and snow economy, transforming cold resources into a vibrant economic sector [3]

Group 1 - The core viewpoint of the article highlights the increasing popularity of China as an international ice and snow tourism destination, driven by the visa-free policy and rising tourism interest [1][3] - There has been a significant surge in inbound ice and snow tourism orders, with many foreign tourists visiting various snow resorts in China, such as Zhangjiakou and Yunnan [3][5] - The introduction of enhanced visa services, such as the "quick extension" service in Shenyang, allows foreign tourists to extend their stay for up to 30 days, facilitating their travel experience [7] Group 2 - The trend of "multi-day immersive" experiences is becoming mainstream, with domestic tourists opting for longer stays at snow resorts, transforming ice sports from a niche hobby to a lifestyle choice [8][12] - The Northeast Railway has launched a "15-day ice and snow tourism ticket," allowing travelers to make multiple trips within 15 days to popular destinations in Liaoning, Jilin, and Heilongjiang, promoting flexible travel arrangements [14] - Small and medium-sized snow resorts are experiencing a booking surge of over 200% since November, with unique ice and snow experiences gaining popularity among families and young tourists [15][18] Group 3 - The ice and snow economy is heating up, with advancements in domestic ice and snow equipment, including energy-efficient snow-making machines and lightweight skis, driving industry upgrades [16][20] - A comprehensive product system for ice and snow equipment has been established in China, covering all aspects from individual use to venue needs, with projections indicating that the ice and snow industry will exceed 1 trillion yuan by 2025 [23]