Core Insights - The article emphasizes that going global is essential for AI products, yet many AI entrepreneurs struggle with effectively entering international markets [2][3] - Founder Park is collaborating with a practical partner, Oncely, to address the challenges of global growth for AI products [4][6] Market Entry Challenges - Many AI entrepreneurs lack knowledge on how to operate overseas social accounts and allocate limited advertising budgets effectively [3][6] - Issues such as compliance, account setup, and marketing strategies are prevalent among teams looking to expand internationally [6] Partnership with Oncely - Oncely is introduced as a "go-to" platform for AI products, providing a comprehensive solution for SaaS, AI tools, and smart hardware [7] - The platform offers backend infrastructure, compliance, payment, settlement, and front-end growth services, enabling a seamless transition from demo to scaling [7] Financial Support and Resources - Founder Park recommends a financial commitment ranging from $5,000 to $20,000 to access Oncely's resources [8] - Oncely provides support in influencer marketing, advertising, product branding, and media exposure to enhance brand visibility [8] Selection Criteria for Teams - The selection process for teams does not consider background or funding but focuses on technical product fit, market fit, innovation, and team capabilities [10] - Teams must demonstrate effective use of AI to enhance product performance and meet core market needs [10] Limited Opportunities - The initial screening for participation is already open, indicating a limited number of spots available for interested teams [11]

Core Viewpoint - In 2025, the home appliance sector is expected to underperform compared to the CSI 300 index due to factors such as increased tariffs, fluctuations from the old-for-new policy, and high baseline expectations in the second half of the year [1] Investment Perspective - The long-term focus for companies will return to product innovation and efficiency advantages [1] - Two main investment themes are identified: 1. Overseas expansion as a significant source of growth 2. Benefits from industry transformation [1]

Market Overview - The pet industry in China is experiencing significant growth, with the market size projected to increase from 102.2 billion yuan in 2016 to 309.6 billion yuan by 2024, reflecting a compound annual growth rate (CAGR) of 21.6% from 2016 to 2020 and a projected CAGR of 7.6% from 2020 to 2025 [1][2] - The post-pandemic era has led to a stable growth trajectory for the pet market, with the number of pet cats and dogs returning to low single-digit growth rates [1][2] Segment Analysis - The pet cat market is growing faster than the dog market, with a projected market size of 300.2 billion yuan for both cats and dogs in 2024, and a CAGR of 9.9% from 2018 to 2024. The CAGR for pet cats is 14.3%, while for dogs it is 6.7% [2][3] - Pet food remains the core expenditure, accounting for 52.8% of overall spending on pets in 2024, with staple food having a penetration rate exceeding 95% [3][4] Consumer Trends - There is a noticeable shift in consumer preferences towards domestic brands, with an increase in acceptance of local pet food brands. The proportion of dog owners choosing domestic brands rose from 27.1% in 2023 to 32.9% in 2024, while cat owners' preference increased from 28.3% to 34.8% [6][7] - The demand for pet hygiene, care, and smart pet products is rapidly increasing, with the retail compound growth rate for pet grooming products projected at 10.9% from 2023 to 2025 [5][6] Export Market - The Southeast Asian pet market is experiencing explosive growth, with a pet ownership rate of 50%. Indonesia and Thailand are key markets, with pet industry sizes of approximately 3 billion and 2.29 billion USD, respectively [9] - China's pet food exports are on the rise, with export volumes expected to grow from 26.9 thousand tons in 2022 to 33.5 thousand tons in 2024, and export values increasing from 8.26 billion yuan to 10.53 billion yuan during the same period [9][10] Industry Players - Leading companies in the pet food sector include Guobao, Zhongchong, and others, with Guobao expected to surpass Mars in market share. The market is seeing a trend towards rational decision-making among consumers, favoring domestic brands [6][8] - Various companies are innovating in the pet care space, including those focusing on smart pet products and health care, such as Yiyuan, Yuanfei, and others [10][11]

Core Viewpoint - The article emphasizes the challenges faced by founders in effectively managing growth, particularly when relying on experienced growth leaders without sufficient personal involvement in user acquisition and retention strategies [2][5][7]. Group 1: Growth Challenges - Founders often hire high-salaried growth leaders with impressive backgrounds, but this can lead to over-reliance on these individuals without adequate founder engagement in the growth process [2][5]. - The current state of AI-based products is still maturing, making it critical for founders to understand every aspect of user acquisition, retention, and conversion to avoid misattributing failures during reviews [5][7]. - The article highlights the importance of recognizing growth as a fundamental aspect of entrepreneurship, urging founders to actively participate in growth strategies [7]. Group 2: Workshop Insights - The article outlines a workshop designed to address real issues faced by startups, featuring five growth experts who have extensive experience with international ventures and successful projects [11][12]. - The workshop will focus on practical case studies and hands-on exercises, allowing participants to engage in discussions about specific growth challenges, such as SEO, influencer marketing, and community management [12][14]. - Participants will work in mixed-background groups to share experiences and tackle real-world problems, fostering collaboration and learning from both successes and failures [16][17]. Group 3: Special Events and Guest Speakers - An "Open Night" session is planned for participants to freely share their experiences and lessons learned from international expansion, with guest speakers from successful companies sharing their insights [19][21]. - Notable guest speakers include representatives from companies that have achieved significant success in international markets, providing valuable lessons on navigating challenges in different regions [21][22]. - The event aims to create a supportive environment for networking and collaboration among participants, potentially leading to future partnerships [17][29].

Core Insights - The article discusses the challenges and solutions related to overseas growth for companies, emphasizing the commonality of these issues across the industry [3][21]. - Founder Park has organized a workshop called "Overseas Growth Workshop" to address these challenges, featuring experienced mentors who have successfully navigated the overseas market [4][21]. Group 1: Workshop Details - The workshop aims to provide practical assistance to participants, including access to a community of over 12,000 members focused on AI products [5][21]. - Participants will engage in hands-on activities, analyzing real case studies and discussing key issues in overseas growth, such as SEO/GEO strategies and influencer marketing [6][10]. - The format encourages collaboration and sharing of experiences among participants, fostering a learning environment that emphasizes practical application over theoretical discussions [12][13]. Group 2: Expert Mentors - The workshop features five growth experts with extensive experience in overseas markets, who will share insights and practical strategies [6][26]. - Each expert has a background in successfully launching products in international markets, providing participants with valuable knowledge and real-world examples [4][26][30]. - The mentors will guide participants through various aspects of overseas growth, including community operations and marketing strategies [9][36]. Group 3: Practical Sessions - The agenda includes sessions on SEO strategies, multi-channel content creation, and community engagement, with a focus on actionable insights [33][38]. - Participants will have the opportunity to conduct practical exercises, such as technical audits and community management simulations, to reinforce learning [10][39]. - The workshop will also feature an "Open Night" for participants to share their experiences and challenges in overseas expansion, promoting peer learning [14][15]. Group 4: Target Audience - The workshop is designed for core members of overseas startup teams, including founders, product managers, and growth strategists, to build a cohesive growth strategy [23][21]. - It encourages team participation to establish a shared context and enhance collaborative problem-solving [21][25]. - The event aims to create lasting connections among participants, facilitating future collaborations and support networks [13][25].