豪车卖不动了，疯狂降价大甩卖？！ 近日，上海浦东玛莎拉蒂放出猛料： 原价65万元 起 的Grecale SUV，现在限时价 38.88万元 起 ！有汽车平台显示，上海经销商最低报价甚至已杀到36.96万元， 砍掉超28万元， 降幅近 43% ！ 对此，上海浦东玛莎拉蒂门店销售人员回应媒体称，38.88万的活动是门店专属， 经销商买断包 销，与玛莎拉蒂品牌无关。 只有白色外观黑色内饰一款，车型为Grecale2023款，落地价预计43 万元左右。活动开始后非常火爆，2天已经卖出了10多辆，该售价此批车辆售完为止。 不仅在国内销售不佳。公开数据显示，2024年，玛莎拉蒂全球销量仅11300辆，同比下跌 57% 。 品牌去年调整后运营亏损达2.6亿欧元（约人民币21.8亿元）。 因为玛莎拉蒂的销量惨淡、业绩亏损，已经不止一次传出过Stellantis集团打算出售玛莎拉蒂品牌的 消息，但最后均被Stellantis集团否认。Stellantis集团股价也一路震荡下跌，自去年3月高位至今， 截至7月10日， 股价已下跌近60% 。 据大河报报道， 郑州多家玛莎拉蒂门店已悄然关闭，有 郑州车主反映，本地最后一家4S店已停 ...

齐鲁晚报·齐鲁壹点 张雪 近日，一则"花38.88万元即可购买玛莎拉蒂SUV"的消息在网络上掀起波澜。上海浦东玛莎拉蒂门店发布的促销海报显示，旗下SUV车型Grecale限时尊享价 38.88万元起，较官方指导价65.08万-103.88万元大幅下调26.2万元。对此，门店回应称该活动为经销商"买断包销"行为，与玛莎拉蒂品牌官方无关。这一价 格甚至低于部分二手车市场报价，引发公众对豪车品牌现状、市场策略及消费价值的深度讨论。 "活动开始后非常火爆，2天已经卖出了10多辆。"上海浦东玛莎拉蒂门店销售人员对咨询者这样回应。这家经销商近日在社交媒体发布的促销海报显示，原 价65.08万元起的玛莎拉蒂Grecale SUV，限时特惠价仅为38.88万元起，最高降幅近43%。 记者查看某汽车垂直网站，上海地区玛莎拉蒂经销商给出的最低起售报价甚至已降至36.96万元，与最低指导价相比，差价高达28.12万元。销售人员强调， 这是门店专属的经销商买断包销行为，"与玛莎拉蒂品牌无关"。 "腰斩"甩卖 经销商自救行动 上海浦东玛莎拉蒂门店的促销活动从7月初开始，将持续至9月30日。这场降价风暴席卷了豪华车市场，引发广泛关注。 ...

Core Viewpoint - BYD is facing dual challenges of brand upgrading and technological breakthroughs in its pursuit of high-end market positioning [2][4]. Group 1: Market Position and Sales Performance - BYD achieved a global market share of 5.2% in the first half of 2025, surpassing General Motors and ranking sixth among global automakers [2]. - In the first half of 2023, BYD sold 2.146 million vehicles, reaching 39% of its annual target, but only 6.5% of sales came from its mid-to-high-end brands, including Tengshi, Fangchengbao, and Yangwang [2][3]. - The company aims to reduce the sales contribution of its mainstream brands (Wangdiao and Haiyang) from 94.7% in 2024 to around 80% by 2025, targeting a 20% contribution from its mid-to-high-end brands [2]. Group 2: Pricing Strategy and Profitability - The price war initiated in early 2023 led to a significant increase in sales, with a year-on-year growth of approximately 62%, but also resulted in a decline in average vehicle prices from 173,800 yuan in 2022 to 123,700 yuan in 2024 [5][6]. - The majority of BYD's sales are concentrated in the sub-200,000 yuan market, which accounted for 73% of the Wangdiao series sales in the first half of 2023, indicating limited profitability in the mainstream market [6][7]. Group 3: Challenges in High-End Brand Development - BYD's attempts to establish high-end brands have faced difficulties, with models like Tengshi D9 initially performing well but later experiencing significant sales declines [10][11]. - The Fangchengbao brand has also struggled, with the Fangchengbao 5 needing a price cut of 50,000 yuan to stimulate sales, and the Fangchengbao 8 showing a similar pattern of initial success followed by a drop in orders [11][12]. - Frequent price reductions in the high-end market have led to customer dissatisfaction and concerns about brand value dilution [12][13]. Group 4: Strategic Adjustments and Future Plans - BYD is shifting its focus and resources towards mid-to-high-end models, with plans to enhance its sales channels and service quality for these brands [15][16]. - The company is implementing a tiered technology strategy, with advanced features reserved for higher-end models, and plans to enhance its international brand image through exports of high-end vehicles [16][17].

豪车卖不动了，疯狂降价大甩卖？！ 近日，上海浦东玛莎拉蒂放出猛料： 原价65万元 起 的Grecale SUV，现在限时价 38.88万元 起 ！有汽车平台显示，上海经销商最低报价甚至已杀到36.96万元， 砍掉超28万元， 降幅近 43% ！ 对此，上海浦东玛莎拉蒂门店销售人员回应媒体称，38.88万的活动是门店专属， 经销商买断 包销，与玛莎拉蒂品牌无关。 只有白色外观黑色内饰一款，车型为Grecale2023款，落地价预 计43万元左右。活动开始后非常火爆，2天已经卖出了10多辆，该售价此批车辆售完为止。 因为玛莎拉蒂的销量惨淡、业绩亏损，已经不止一次传出过Stellantis集团打算出售玛莎拉蒂品 牌的消息，但最后均被Stellantis集团否认。Stellantis集团股价也一路震荡下跌，自去年3月高 位至今，截至7月10日， 股价已下跌近60% 。 据大河报报道， 郑州多家玛莎拉蒂门店已悄然关闭， 有 郑州车主反映，本地最后一家4S店已 停业，售后保养都得跨省。 豪车集体遇冷 对于玛莎拉蒂本次降价，不少网友表示难以置信： 今年前5月在华仅售3 8 4辆 "大甩卖"背后是玛莎拉蒂销量的下滑。 作为意 ...

7月9日，当晨光洒向距离深圳市中心约130公里外的小漠港，载有6800多辆新能源汽车的比亚迪"深圳 号"滚装船启航出港，1105辆从比亚迪深汕基地生产下线的宋系列出口车"漂"向欧洲。 随着比亚迪深圳号滚装船首次靠泊深圳港，并首次运载深汕本地生产的车型出口，比亚迪在深汕的产业 版图进一步清晰：搭建从零部件到电池到整车的生产全链条，整车生产则主攻中高端及出口车型，比如 腾势Z9、仰望U7、宋Pro及宋Plus的出口车型等。 5年时间，深汕特别合作区的新能源汽车产业集群已日渐成熟，比亚迪在深汕的投资也从最初的50亿元 增加至300多亿元；京西智行、佛吉亚、东风李尔、延锋国际等近30家企业组成的千亿级新能源整车及 零部件产业集聚。 与之对应，近4年深汕特别合作区的地区生产总值年均增长45.5%，规上工业总产值年均增长85.4%。 日渐形成的产业集群和稳定高速的经济增长也让外界看到了深汕特别合作区的潜力与可塑性。7月8日， 深圳市深汕特别合作区产业投资促进大会举行，现场15个项目签约，涉及新能源整车热管理系统集成设 备生产基地、汽车特种涂料及高端化工材料研发基地、半导体高端精密设备生产基地等深汕重点发展的 产业领域。 ...

"在百年未有之大变局中，如何把握汽车行业科技进步的主脉络，将成为我们在行业转型中抓住机遇 的关键。"在创业邦2025DEMO WORLD企业创新创投大会上，比亚迪集团董事会秘书、首席投资 官、腾势N9首席推荐官、企业创新创投联盟联席理事长 李黔说道。 李黔指出，当前世界正经历深刻重构，中国经济的增长引擎也在悄然转换。 在国内市场，汽车产业正 强势"接棒"房地产，成为驱动经济发展的新支柱；而在海外，中国汽车更是成功摆脱了过往"低端"的 刻板标签，挺进全球高端市场 ， 成为产业出海的新主力 。 中国汽车高端化破壁 过去中国出口的"老三样"是服装、家具、 家电 。现在，出口的"新三样"变成了 电动汽车、锂电池、 光伏 。2024年，中国汽车 净 出口额 达到1640多亿美元， 占总 净 出口额 17%左右， 成为中国出 口新主力 。中国已经连续两年成为全球汽车出口第一大国，去年出口量 超过 580万 辆 ，连续两年 超 越 日本。今年，中国汽车出口继续 以20% 以上 的速度增长，我相信今年中国汽车出口与日本的 差距将进一步拉 大 。这表明，中国汽车行业已经从"汽车大国"变成了"汽车强国"，不仅在中国这个 最大的汽 ...

Automotive Dealer Strategy - SKU Streamlining: The number of configurations for single models has been reduced from 4-5 to 2-3 (e.g., Qin Lev/Seagull 06EV has only 3 versions) to optimize the supply chain, reduce inventory complexity, and enhance product competitiveness [4] - Inventory Break Mechanism: Immediate cessation of shipments when inventory exceeds warning levels to alleviate financial pressure on dealers and enhance operational flexibility [4] - Accelerated Rebate Payments: Shortening the rebate cycle and expediting fund allocation (personally supervised by Wang Chuanfu) to stabilize the pricing system and ensure dealer profitability [4] - Terminal Price Control: Managing discount levels and optimizing promotional policies to prevent vicious competition and ensure sustainable profits [4] International Market Dynamics - Indonesia Market: The first dealer conference was held, signing long-term service commitments, and traditional dance performances were used to strengthen brand cohesion [4] - Americas Market: 170 dealers experienced the Tengshi Z9GT/Yangwang U8, with a focus on expanding into European, North American, and South American markets, alongside tea ceremony activities to promote Chinese culture [4] Other Business Lines - Forklift Business: Targeting an annual sales revenue of 5 billion yuan, with strategies focused on electric forklift technology upgrades and intelligent logistics solutions, aiming to expand into high-end markets in Europe, the United States, and Japan [4]

Sales Performance - In May 2025, BYD sold 382,476 vehicles, representing a year-on-year increase of 15.3% [2] - Overseas sales of passenger cars and pickups reached 88,640 units, with specific sales figures for various models: Dynasty and Ocean series at 348,393 units, Fangchengbao at 12,592 units, Tengshi at 15,806 units, and Yangwang at 139 units [2] Market Expansion - BYD launched the Dolphin model in 15 European countries on May 21, 2025, marking its entry into the small pure electric vehicle market in Europe [3] - The Dolphin is the eighth pure electric model introduced by BYD in Europe over the past three years, highlighting the company's commitment to expanding its presence in the region [3] - BYD has entered over 30 European countries, with plans for continued innovation to meet consumer demand for sustainable transportation [3] Logistics and Operations - BYD's sixth car carrier, "BYD CHANGSHA," was launched on June 24, 2025, with a capacity of 9,200 standard vehicle slots and utilizing LNG dual-fuel technology [4] - The existing fleet of carriers, including "EXPLORER NO.1," "BYD CHANGZHOU," "BYD HEFEI," "BYD SHENZHEN," and "BYD XI'AN," has transported over 70,000 BYD vehicles globally [4] Product Launches - The BYD Seal 05DM-i was recently launched in Poland and Slovakia, marking its entry into the European market as the second plug-in hybrid model [5] - The Seal 05DM-i features advanced design, spacious interiors, and leading-edge technology, aiming to transform the European sedan market [5] - BYD's electric vehicles are now available in over 110 countries and regions worldwide, accelerating the green transition in global transportation [5] Australian Market Development - BYD has established 46 stores in Australia, covering seven major cities, and offers a full product matrix including six models: Dolphin, Seal, Song PLUS DM-i, Yuan PLUS, BYD SHARK 6, and the new Sea Lion 07EV [6] - The brand aims to deepen its localization strategy and contribute to Australia's transition to a zero-carbon future through technological innovation [6]

要闻提示 NEWS REMIND 1. 售价499美元的特朗普T1手机被曝是中国制造，官网撤下"美国制造"标签 2. 字节Seed团队扩编或超300人，正密集招募多位机器人方向"一号位"，具身智能赛道迎来卷王 3. 不满法院判决，多益网络裁员1000人以上，总部将搬离广州 4. 理想汽车下调二季度交付量预期，整合成立智能汽车群组 5. 哪吒汽车8家关联公司被南宁国资起诉，其中三家被法院裁定"下落不明" 6. 李宇春谈拒绝代言锤子手机原因：作为四川人，「代言了个锤子」很难说出口 7.扎克伯格为AI斥重金"招兵买马"，传Meta再挖角OpenAI四名研究员 8.DeepSeek"遭殃"，德国出手要求苹果与谷歌下架 今日头条 HEADLINE NEWS 售价499美元的特朗普T1手机被曝是中国制造，官网撤下"美国制造"标签 6月29日，词条 # 特朗普T1手机被曝由中国公司生产 # 登上微博热搜，引发网友热议。据报道，最近， 特朗普集团高调进军手机市场，推出一款售价499美元（将近3600元人民币）的智能手机，宣称这款手机 由"美国制造"。不过，该机在6月中旬一经发布，美国媒体纷纷质疑。 美国唯一本土手机制造商Pu ...

玛莎拉蒂的诸多猜测与频繁换帅，与其销量不佳密切相关。公开数据显示，2024年，玛莎拉蒂全球销量 仅11300辆，同比下跌57%。品牌去年调整后运营亏损达2.6亿欧元（约合人民币21.8亿元）。 而销量下滑的背后，是玛莎拉蒂产品的"青黄不接"。据了解，其畅销车型Levante和Ghibli已经停产，而 继任者要到2027年和2028年才能上市，现款产品还时不时传出要停产的消息。 近日，有多家媒体报道称，Stellantis正在考虑出售玛莎拉蒂，并在4月初聘请了咨询公司麦肯锡提供建 议。尽管Stellantis发言人回应称"不会出售玛莎拉蒂"，但是玛莎拉蒂近年来的表现令人担忧。甚至不仅 是玛莎拉蒂，整个超豪华品牌在华表现都不尽乐观。 乘联会数据显示，今年1—5月，玛莎拉蒂在中国市场的进口销量为384辆，同比下滑44%，下滑幅度远 超同期其他超豪华品牌。前5个月，宾利、劳斯莱斯、法拉利、兰博基尼、阿斯顿·马丁的累计进口销量 分别为884辆、289辆、300辆、157辆、120辆，分别下滑20%、23%、14%、39%、2%。迈凯伦进口量 虽然实现了111%的同比增长，但其前5个月的累计销量仅有19辆。 超豪华品牌在 ...