2月13日，农历正月初四，春节假期北京旅游市场持续火热，主要旅游景区游人如织。图为北京颐和园 里人潮涌动。中新社记者 张炜 摄 据文化和旅游部数据，春节9天假期，全国国内出游5.96亿人次，总花费8034.83亿元。两项核心指标均 创历史新高，较去年8天假期分别增加0.95亿人次和1264.81亿元。 "以前过年是回家被伺候，今年是带家人来体验我的生活。" 95后孙桂海在北京工作了七年，头一次不用抢票回家，而是让老人"反向"进京团圆。 他为爸妈买下了人生第一张机票，带他们逛故宫、看北海、泡温泉，还用AI生成了一张"赛博全家福"。 老太太看了乐得合不拢嘴："这科技，比庙会还有意思。" 一个小家的团圆新方式，折射出一个大国的消费新图景。 大家的脚步也在向下沉。黄山黟县、桂林阳朔县、晋中平遥县等地酒店预订热度同比增长均超400%。 宏村的鱼灯巡游、西递的板凳龙等原生态民俗，成了吸引城里人的流量密码，传统年味在乡土深处重获 新生。 在社交媒体平台上，"春节国内出游5.96亿人次""春节国内游总花费超8千亿"先后登上热搜。 北京旅游学会理事吴若山告诉三里河，"数据释放的信号很明确：中国消费市场的底盘十分扎实，升级 动能 ...

新华财经上海2月25日电 （谷青竹） 2026年春节长假已结束，长三角交出了一份亮眼的文旅"成绩单"：上海、江苏、浙江、安徽以多场当地特色活动，吸引 众多游客的参与，有效撬动市场消费，掀起新年来的首轮消费热潮。 假日文旅热不只是人流与消费的回暖，更折射出春节文旅市场的深层变化——传统年俗与现代体验交织，"流量"加速向"留量"转化，"打卡式"观光正被"沉 浸式"深度游取代。一系列新业态、新场景、新趋势，正重塑长三角春节文旅的内涵与外延。 "反向过年"：团圆新方式激活中心城市消费潜能 "返乡游"历来是春节文旅消费的主力军。但马年春节的一大变化，却是越来越多家庭选择"反向过年"——父母从老家奔赴子女所在的城市团聚。这一反传统 的人员流动，为北上广深等中心城市带来可观的增量消费。 值得注意的是，在这波文旅消费升温的浪潮中，春晚分会场的设置意外成为重要引爆点。2026年春晚除北京主会场外，首次将分会场落地黑龙江哈尔滨、浙 江义乌、安徽合肥和四川宜宾四地。其中，义乌作为全国首个"春晚县级市分会场"，迅速跻身2026春节县域旅游的顶流；而合肥、宜宾等区域中心城市，则 借势实现了城市形象与文旅消费的双重跃升。 根据义乌发布， ...

Core Insights - The 2025 Mid-Autumn and National Day holiday saw record-high travel volume and tourism revenue, but the average spending per trip did not increase significantly [1][2] - There is a notable shift towards self-driving tourism and staggered travel patterns, with a significant increase in non-commercial small vehicle usage [2] - The retail and dining sectors experienced stable growth during the holiday, driven by policies encouraging consumption and rising gold prices [4] Group 1: Travel and Tourism Trends - During the 2025 holiday, 888 million domestic trips were made, an increase of 123 million trips compared to 2024, with total spending reaching 809 billion yuan, up 108.2 billion yuan [1] - Daily average travel volume was 111 million trips, a 1.6% increase year-on-year, while daily average spending was 101.1 billion yuan, a 1% increase [1] - The peak travel flow occurred on the third day of the holiday for outbound trips and the seventh day for return trips, indicating a trend towards staggered travel [2] Group 2: Scenic Spots and Consumer Behavior - Key scenic areas maintained growth above the industry average, with the Yangtze River Three Gorges cruise products experiencing high demand, leading to sold-out tickets during the holiday [3] - The average passenger load factor for cruises was 81.6%, a 9.1 percentage point increase from the previous year [3] - The retail and dining sectors saw a 2.7% year-on-year increase in sales, with significant growth in energy-efficient appliances and smart home products [4] Group 3: Investment Opportunities - Companies to watch include Sanxia Tourism, Xiangyuan Cultural Tourism, Jiuhua Tourism, Huangshan Tourism, Huazhu, Atour, and China Duty Free [5]