新华财经上海2月25日电 （谷青竹） 2026年春节长假已结束，长三角交出了一份亮眼的文旅"成绩单"：上海、江苏、浙江、安徽以多场当地特色活动，吸引 众多游客的参与，有效撬动市场消费，掀起新年来的首轮消费热潮。 假日文旅热不只是人流与消费的回暖，更折射出春节文旅市场的深层变化——传统年俗与现代体验交织，"流量"加速向"留量"转化，"打卡式"观光正被"沉 浸式"深度游取代。一系列新业态、新场景、新趋势，正重塑长三角春节文旅的内涵与外延。 "反向过年"：团圆新方式激活中心城市消费潜能 "返乡游"历来是春节文旅消费的主力军。但马年春节的一大变化，却是越来越多家庭选择"反向过年"——父母从老家奔赴子女所在的城市团聚。这一反传统 的人员流动，为北上广深等中心城市带来可观的增量消费。 值得注意的是，在这波文旅消费升温的浪潮中，春晚分会场的设置意外成为重要引爆点。2026年春晚除北京主会场外，首次将分会场落地黑龙江哈尔滨、浙 江义乌、安徽合肥和四川宜宾四地。其中，义乌作为全国首个"春晚县级市分会场"，迅速跻身2026春节县域旅游的顶流；而合肥、宜宾等区域中心城市，则 借势实现了城市形象与文旅消费的双重跃升。 根据义乌发布， ...

"世界超市"义乌，持续释放春晚磁力效应。 今年除夕夜，义乌分会场用短短八分钟，在总台2026年春晚征服全球亿万观众。而今，春晚落幕，"世 界超市"义乌将荧幕上的视听盛宴，转化为触手可及的假日文旅消费。 2月21日，恰逢农历大年初五，是传统民俗中的"迎财神、纳吉祥"的好日子。当天，在春晚中惊艳亮相 的义乌佛堂古镇，张灯结彩、喜气洋洋，"财神爷"天团、舞龙队巡游表演热闹上演，将古镇的春节氛围 推向了高潮。 在总台春晚分会场的加持下，义乌佛堂旅游度假区火力全开，自除夕以来，日均游客数超10万人次，累 计带动文旅消费超3300万元。 （上图为春节假期的义乌佛堂） 实际上，这只是春晚效应在义乌文旅市场的一个缩影。 春节以来，义乌全市累计全域旅游人数267.57万人次，同比增长30.87%；实现全域旅游综合收入24.08 亿元，同比增长28.43%。其中，义乌全市10个春晚打卡点，截至正月初四，累计客流已超65万人次的 市民游客争相"与春晚同框"。 比如说，作为总台春晚义乌分会场的主舞台，小商品城（600415）旗下义乌全球数贸中心在开放首日， 吸引的客流达6.19万人次，带动现场新春市集消费近100万元。西门老街复原春 ...

Market Overview - The Hong Kong stock market opened for trading on February 20, 2023, with the Hang Seng Index closing down 1.10% and the Hang Seng Tech Index down 2.91% [1][5] - Despite the overall market decline, several robotics concept stocks rose significantly, driven by the "Spring Festival Gala effect" [1][5] IPO Activity - As of the beginning of the year, 24 new stocks have been listed on the Hong Kong Stock Exchange, raising over 87 billion HKD, with 488 companies currently waiting to go public [1][12] - The average daily trading volume in January exceeded 278 billion HKD, indicating effective liquidity enhancement measures [12] Sector Performance - The technology sector faced pressure, with major internet stocks like Baidu, Alibaba, and Tencent experiencing declines of 6.25%, 4.91%, and 2.06% respectively [5] - In contrast, the robotics sector saw notable gains, with stocks such as Yujian rising by 21.4%, SUTENG by 9.24%, and UBTECH by 4.71% [6][8] Gold Market - The Hong Kong gold market also performed well, with gold prices opening at 46,518 HKD per two taels and closing at 46,685 HKD, marking an increase of over 200 HKD [13] - The Hong Kong government aims to establish the city as an international gold trading center, targeting over 2,000 tons in gold storage within three years [12][13] Index Adjustments - The Hang Seng Index will increase its constituent stocks from 88 to 90, adding companies like CATL and Luoyang Molybdenum, effective March 9, 2023 [16] - The adjustments are expected to influence trading strategies, particularly for stocks that will be included in the Stock Connect program [17]

#跟着春晚去旅行#【#春晚带火多地文旅消费#[心]】2026年总台春晚圆满落幕，"春晚效应"持续释放， 各具特色的四大分会场拉升了文旅热度。有网友说：这简直就是各地的"超强文旅宣传片"。[打call]黑龙 江哈尔滨，东北年味精彩出圈，哈尔滨文旅迎来新一轮热潮；浙江义乌，全球好物汇聚，"世界超市"成 为热门打卡地；安徽合肥，"科创之城"的独特魅力被春晚点亮；四川宜宾，众多游客把对"万里长江第 一城"的向往化为行动，亲身感受宜宾的魅力。[心]"春"潮涌动，活力迸发。总台春晚既带火了文旅消 费，又以文化自信激活了发展动能，让年味更浓、文旅更热、消费更旺。#主播说联播# 来源： 央视新闻 ...

Core Viewpoint - The Spring Festival Gala's success in Hefei has significantly boosted tourism and cultural experiences in Anhui, creating immersive travel opportunities that connect visitors with local traditions and innovations [1][3][4]. Group 1: Tourism Impact - The Spring Festival Gala in Hefei attracted over 500,000 visitors to Luogang Park during the first two days of the New Year, setting a record for the holiday [3]. - The "Follow the Spring Festival Gala to Explore Anhui" initiative promotes local tourism by linking cultural experiences with the gala's highlights [1][7]. - The expected visitor count for Zhanqi Village during the Spring Festival is over 100,000, showcasing the area's growing popularity as a cultural destination [4]. Group 2: Cultural and Technological Integration - The main stage of the Spring Festival Gala, known as "The Eye of Anhui," features a design that symbolizes the strength of local educational institutions and technological innovation [3]. - The Anhui Science and Technology Museum offers interactive experiences that allow visitors to engage with scientific concepts, enhancing the connection between technology and daily life [4]. - The integration of traditional cultural elements, such as the Huizhou fish lanterns, into modern celebrations has attracted significant attention and interest from tourists [4][5]. Group 3: Local Economic Growth - The number of visitors to Jingxian's Chinese Xuan Paper Town increased by 30% compared to previous years, driven by the cultural activities linked to the Spring Festival [5]. - Local businesses are benefiting from the influx of tourists, with popular items including traditional handicrafts and local delicacies [6]. - The promotion of non-material cultural heritage through tourism is enhancing the visibility and appreciation of Anhui's rich cultural history [5][6].

Core Viewpoint - The selection of Yiwu as a sub-venue for the 2026 CCTV Spring Festival Gala signifies a significant shift in national narrative focus towards grassroots vitality, highlighting the city's role as a microcosm of China's economic drivers and individual aspirations [1]. Group 1: Cultural and Economic Impact - Yiwu achieved the highest viewership ratings among the four sub-venues, with over 100 trending topics and nearly 200 million views on the "World Yiwu Shines at Spring Festival Gala" topic, indicating the city's growing cultural significance [4]. - The Spring Festival Gala serves as a unique opportunity for Yiwu to transform short-term attention into long-term urban development momentum, emphasizing the importance of converting "super traffic" into sustainable growth [4][10]. - The city is leveraging the Spring Festival Gala to reshape its brand from merely a "global factory" to a "cultural value exporter," showcasing its open and inclusive spirit to a global audience [9]. Group 2: Tourism and Experience Enhancement - Yiwu is developing a panoramic tourism experience, with 166 cultural and tourism activities planned, and over 70 international restaurants operating during the Spring Festival, creating a "global culinary journey" [7][9]. - The city is transitioning from a "shopping-focused" experience to a deeper cultural engagement, allowing visitors to explore Yiwu's cultural heritage alongside its commercial offerings [9]. - The Spring Festival Gala has catalyzed a shift in consumer behavior, with local merchants adapting to attract tourists rather than just buyers, enhancing the retail experience [13]. Group 3: Industry Advancement - The Spring Festival Gala is seen as a catalyst for the advancement of Yiwu's trade industry, with local businesses actively participating in international exhibitions and expanding their global reach [15]. - Yiwu's export value reached 836.5 billion yuan in 2025, a 25.1% increase year-on-year, maintaining its position as a leader in foreign trade among county-level cities [15]. - The city is focusing on integrating cultural creativity with commercial products, resulting in a diverse range of innovative items that reflect both local culture and high-quality manufacturing [12]. Group 4: Governance and Service Improvement - Yiwu has implemented a comprehensive service guarantee system to manage the expected influx of visitors, focusing on safety, service quality, and market order [16]. - The city has established multilingual services to enhance communication and ensure a welcoming experience for international visitors, aligning with its cultural brand of warmth and inclusivity [18]. - The governance improvements have been recognized nationally, with Yiwu consistently ranking among the top counties for social governance, demonstrating its capability to manage increased traffic effectively [18]. Group 5: Long-term Legacy - The Spring Festival Gala has left Yiwu with a sustainable narrative resource and institutional achievements that can be reused, fostering a deeper integration of major events with urban development [19]. - The essence of Yiwu's experience during the Spring Festival Gala is not just in the immediate attention but in the ongoing transformation of the city into a globally recognized hub for commerce and culture [20].