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四年卖出600万辆,比亚迪海洋网用实力领跑行业速度
日前,2025比亚迪海洋四周年Ocean Day用户盛典在深圳举办,全国海粉欢聚一堂,见证海洋网从奔涌浪潮中驶向新程的辉煌时刻。这场以"奔涌"为主 题的行业盛会,汇聚了全国各地的车主朋友共同见证了一个新能源领域的成长奇迹——比亚迪海洋网成立四年累计销量突破600万辆。从2021年的蹒跚起步 到如今的行业领跑,海洋网以惊人的"海洋速度",完成了传统合资车企需要15年才能达成的征程,不仅印证了市场对中国新能源品牌的高度认可,更彰显了 中国智造在全球汽车产业变革中的核心力量。 四年跑完十五年征程 铸就"海洋速度"奇迹 在汽车产业百年发展历程中,销量突破600万用户的信任累积,向来被视为品牌深耕市场的重要里程碑,传统合资车企往往需要耗费十余年甚至更久的 时间才能实现。而比亚迪海洋网,作为比亚迪品牌布局年轻化新能源市场的中坚力量,用短短四年时间就完成了这一跨越,创造了行业瞩目的增长神话。 回顾海洋网的成长轨迹,其销量增长曲线堪称"狂飙":2021年品牌成立之初,全年销量仅为6万辆,在新能源市场中崭露头角;2022年便实现跨越式增 长,销量飙升至70万辆,同比增长超10倍,成功跻身新能源市场主流阵营;2023年持续发力, ...
一家研发投入等于三大车企之和!比亚迪如何做到断层式领先
Zhi Tong Cai Jing· 2025-11-04 10:13
Core Viewpoint - BYD is signaling a strong commitment to high-quality development, evidenced by significant revenue growth and increased R&D investment, positioning itself as a leader in the automotive industry [1][4]. Financial Performance - For the first three quarters of 2025, BYD reported revenue of 566.27 billion RMB, a year-on-year increase of 13%, achieving a new high for the same period [1]. - R&D expenses reached 43.75 billion RMB, a substantial increase of 31% compared to the previous year, surpassing the net profit of 23.33 billion RMB [1]. R&D Investment - BYD's cumulative R&D investment has exceeded 220 billion RMB over the past 15 years, with 14 out of those years seeing R&D spending surpass net profit [4]. - The company has established itself as a dual champion in both A-share and the automotive industry in terms of R&D investment, leading competitors by nearly 20 billion RMB [1][4]. Technological Advancements - BYD has made significant breakthroughs in core technologies, including the Tian Shen Zhi Yan driver assistance system and the Super e-platform for fast charging, which have been pivotal in driving industry transformation [4]. - As of September, vehicles equipped with the Tian Shen Zhi Yan system have sold over 1.7 million units, capturing 91.3% of the domestic market [4]. Market Performance - BYD's cumulative sales of new energy vehicles surpassed 14 million units by October 2025, with October alone seeing sales of approximately 441,700 units, setting a new record for the year [4]. - Exports in October reached about 84,000 units, marking a year-on-year increase of 155.5%, with total exports for the first ten months reaching 781,000 units [4]. International Expansion - The growth in overseas markets is driven by increasing demand in regions like Turkey, Brazil, and Europe, alongside improvements in logistics efficiency due to self-built roll-on/roll-off shipping capacity [5]. - BYD showcased its technological prowess and localization capabilities at the Tokyo Motor Show, launching models tailored for the Japanese market, including the K-EV BYD RACCO and the Sea Lion 06DM-i [5][6]. Future Outlook - The company plans to introduce 7 to 8 electric and hybrid models in Japan by 2027, enhancing its local product and channel strategy [5]. - BYD's strategy of high R&D investment is expected to create a virtuous cycle of technological breakthroughs and market feedback, further solidifying its competitive edge in the global automotive industry [6].