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美媒:黑色星期五为何渐失光彩
Huan Qiu Shi Bao· 2025-12-03 23:05
美国石英财经网 12 月 1 日文章,原题:黑色星期五正在走向衰落 作为零售业重头戏的黑色星期五(简称"黑五")正逐渐失去光彩。根据跨渠道营 销平台Cordial的调查,2025年只有20%的美国消费者计划在黑五那一周的周末开始圣诞采购,59%的消费者选择更早开始购物,而22%的美国消费 者会在黑五结束后,或者最后一刻开始购物。Cordial战略与洞察负责人罗伯·加夫认为,黑五的霸主地位已经减弱。是什么导致了"黑色星期五"一 落千丈? 首先是人工智能的发展。全球点击流数据网站Datos的一份报告显示,在人工智能引导用户访问亚马逊的提示信息中,超过55%都包含了购买意 向,这表明预测性的对话式搜索已经开始影响消费者的购买决策。 第四是升级会员体系延长购物周期,让零售商跳出单日促销"内卷"。零售商们发现,与其将资源集中投入到单日促销中,不如为老顾客提供常规 折扣和优惠。"越来越多品牌开始自主设定促销时段,并围绕会员体系打造专属活动机制。"电商客户忠诚度与互动营销公司LoyaltyLion的首席执 行官兼联合创始人查理·凯西说,这样能够彻底脱离黑五的激烈混战。如今越来越多品牌推出专属会员套餐及每月定期更新的滚动式福 ...
香港科技探索(01137) - 业务更新及二零二五年十月之未经审核营运数据
2025-11-09 23:45
業務更新 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不負責,對 其準確性或完整性亦不發表任何聲明,並明確表示,概不對因本公告全部或任何部分 內容而產生或因倚賴該等內容而引致之任何損失承擔任何責任。 及 二零二五年十月之未經審核營運數據 香港科技探索有限公司(「本公司」,連同其附屬公司統稱為「本集團」)董事會(「董 事會」)欣然宣佈本集團若干業務更新及二零二五年十月未經審核營運數據。 (1) 業務更新 香港電子商貿業務於二零二五年十月略有回升,主要由十月感謝祭所帶動。平 均每日訂單總商品交易額 i 增長 2.8%至 22,200,000 港元(二零二五年九月: 21,600,000 港元),令每月訂單總商品交易額達 688,000,000 港元(二零二五年 九月:649,000,000 港元)。 客戶參與度維持強勁: 二零二五年即將結束,香港零售業仍面臨結構性挑戰。過去十個月,消費模式 的轉變、出境旅遊的增加以及來自中國內地及其他國際網購平台日趨激烈的競 爭,重塑了零售業格局,預期這些因素將繼續為行業造成壓力。 1 • 獨立客戶數目增至 620,000 名(二零二五年九月:610,000 ...
“青岛啤酒交易所”何以出圈?
Sou Hu Cai Jing· 2025-06-04 19:13
Core Insights - The "Qingdao Beer Exchange" has become a trending topic on social media, attracting over 10,000 daily visitors and selling more than 120,000 milliliters of beer in a single day during the Dragon Boat Festival holiday [1][2] Group 1: Concept and Features - The "Qingdao Beer Exchange" features a 3-meter tall, 360-degree smart beer column that allows consumers to purchase from 30 different types of beer, with real-time price fluctuations based on sales [1][2] - The exchange operates on a dynamic pricing mechanism that updates every 10 minutes, adjusting prices based on demand, similar to stock market trading [3][4] Group 2: Consumer Experience - Consumers engage in a unique, immersive experience where they act as "traders," influencing beer prices through their purchases, thus enhancing the overall enjoyment of the product [4] - The self-service model allows customers to select their beer and complete transactions via QR codes, creating an interactive and engaging environment [2][3] Group 3: Market Impact - The innovative concept not only revitalizes the local tourism and consumption market but also promotes a younger, more digital shopping experience, benefiting surrounding restaurants and cultural businesses [4]
保险业深化转型 推进“三差平衡”是关键
Zheng Quan Ri Bao· 2025-05-28 16:28
Core Viewpoint - The insurance industry is facing significant challenges due to the decline in LPR and bank deposit rates, necessitating a shift from a "spread-dependent" model to a "three-spread balance" approach to mitigate interest spread loss risks [1][2][3] Group 1: Interest Rate Impact - The decline in interest rates is a critical factor affecting the insurance industry, particularly life insurance, as it compresses new investment income [1] - The upper limit of the preset interest rate for ordinary life insurance products has decreased from 4.025% to 2.5%, with a substantial number of high preset rate policies still in force [1] - The insurance industry must prevent interest spread loss risks to maintain operational stability and avoid systemic risks [1] Group 2: Three-Spread Balance Model - The key to risk management in the new market environment is constructing a "three-spread balance" profit model, focusing on interest spread, mortality spread, and expense spread [2] - Insurers need to transition from high-guarantee products to "low-guarantee + high-floating" products to stabilize interest spreads [2] - Dynamic pricing mechanisms linked to government bond yields or LPR should be introduced to mitigate cost-locking risks [2] Group 3: Enhancing Mortality and Expense Spreads - Increasing contributions from mortality and expense spreads is essential for insurers in a low-interest-rate environment [3] - Insurers should enhance the sales of health and term life insurance products and optimize pricing assumptions using more accurate mortality and annuity tables [3] - Cost control measures must be strictly implemented, including organizational optimization and digital transformation to reduce operational costs [3] Group 4: Opportunities in Challenges - The low-interest-rate environment presents both challenges and opportunities for insurers to reshape competitive advantages [3] - Insurers must abandon the "scale-first" development model and focus on product innovation, asset allocation optimization, and expense management to achieve sustainable development [3]