Core Viewpoint - The recent notice issued by the Central Cyberspace Administration and other departments aims to regulate the dissemination of medical science popularization information by "self-media" to prevent misinformation and protect public rights [1][2] Group 1: Regulation and Governance - The notice is a response to the proliferation of fake medical accounts that mislead the public and threaten the integrity of the digital economy [1] - The rise of short video platforms has contributed to the growth of the digital economy but has also led to the emergence of misleading content disguised as educational material [1][2] - The essence of the digital economy relies on trust, and misinformation undermines this trust, increasing transaction costs due to public skepticism [1] Group 2: Challenges and Solutions - The rapid development of new technologies, such as artificial intelligence, has exacerbated information asymmetry, making it harder for the public to verify the authenticity of information [2] - The algorithm-driven content recommendation system tends to promote sensational and emotionally charged content, while genuine educational content struggles to gain visibility [2] - A collaborative approach is needed to combat misinformation, including improving the certification of medical "self-media" accounts and ensuring accountability for the accuracy of disseminated information [2]

Core Viewpoint - The article emphasizes the importance of maintaining ethical standards in the development of medical science communication through short videos, highlighting both the benefits and the potential pitfalls of this medium [1][2][3]. Group 1: Current Landscape of Medical Science Communication - A significant portion of the population engages with health science content via short video platforms, with 92.1% of 1.074 billion online viewers having encountered such content [1]. - While short video medical science communication can enhance public health literacy, issues such as misinformation, commercialization, and unethical practices are prevalent [1][2]. Group 2: Regulatory Measures and Industry Standards - Recent regulations from multiple government bodies aim to ensure the authenticity and scientific validity of medical science communication on social media platforms [1][2]. - Platforms are encouraged to implement robust regulatory mechanisms, such as peer review systems and operational guidelines for medical accounts, to enhance content quality and accountability [2][3]. Group 3: Future Directions and Opportunities - The article suggests that promoting high-quality content creation should be balanced with strict regulation, advocating for initiatives like "AI pre-review + expert verification" and credit systems for quality creators [3]. - The ongoing implementation of the "Healthy China 2030" initiative aims to improve the quality of medical science communication, ultimately benefiting public health [3].

Core Viewpoint - The article highlights the issues surrounding the misuse of medical authority in online health education, leading to public mistrust and potential harm due to misleading information [1][2]. Group 1: Issues in Online Health Education - The prevalence of "pseudo-science" in online health education is causing public concern, as it often misleads individuals through exaggerated claims and fabricated stories, potentially delaying treatment or leading to incorrect medication use [1]. - The public's trust in medical professionals makes them susceptible to believing misleading health information, which can result in financial loss and health risks [1]. Group 2: Improving Medical Science Communication - Enhancing the quality of medical science communication requires collaborative efforts, including improving the skills of practitioners and the public's ability to discern credible information [2]. - Introducing incentive mechanisms for healthcare professionals to engage in high-quality medical science communication and providing training for effective communication of scientific knowledge are essential steps [2]. Group 3: Regulatory Measures - Regulatory bodies are taking action to standardize and regulate the behavior of "self-media" in medical science communication, emphasizing the need for accountability regarding the authenticity and scientific basis of the information shared [3]. - Platforms are urged to enforce stricter content controls and improve the certification process for medical "self-media" accounts to prevent unqualified individuals from disseminating medical information [3].

Core Viewpoint - The article highlights the increasing regulatory measures aimed at addressing the chaos in internet health science communication, particularly concerning self-media accounts that disseminate medical information without proper qualifications [1][4]. Group 1: Regulatory Measures - The Central Cyberspace Affairs Commission and the National Health Commission, among other departments, have issued a notice to regulate self-media medical science communication, emphasizing the responsibility of these accounts for the authenticity and scientific accuracy of the information they publish [1][4]. - The notice prohibits unqualified accounts from producing or disseminating professional medical science content and from indirectly publishing advertisements [1][5]. Group 2: Qualification and Content Verification - The notice mandates that website platforms enhance the qualification certification process for medical self-media accounts, requiring different types of medical personnel to provide relevant credentials, such as medical licenses and practice certificates [4][5]. - Platforms must ensure the authenticity of certification materials and verify the professional information of medical personnel through official channels [4][6]. Group 3: Content Standards and Restrictions - Self-media accounts are required to clearly label the sources of medical science content, especially when using AI-generated information or sharing health experiences [5][6]. - The notice explicitly states that self-media accounts must not indirectly promote medical products or services alongside health information [5][6]. Group 4: Enforcement and Compliance - The article outlines strict measures for accounts that fail to comply with the new regulations, including the potential removal of interactive features, follower clean-up, and account suspension [6]. - The goal of these regulations is to ensure that genuine medical knowledge is effectively communicated to the public, rather than allowing misinformation to proliferate [6][7].

Core Viewpoint - The rise of online medical popularization by doctors has led to the need for stricter regulations on qualifications and content dissemination to prevent misinformation and misuse of authority [1][2][3] Group 1: Regulatory Actions - The National Internet Information Office, in collaboration with various health and regulatory bodies, issued a notification to standardize "self-media" medical popularization practices, focusing on account qualification certification and content source verification [1][2] - The notification emphasizes the importance of marking the source of medical popularization information and holding those who disseminate it accountable for its accuracy and scientific validity [3] Group 2: Issues with Current Practices - Some "internet celebrity doctors" exploit medical popularization for profit, misleading the public through exaggerated treatment claims and unauthorized medical advice [2][3] - Major platforms like Xiaohongshu, Bilibili, Weibo, and WeChat are enhancing their scrutiny of doctor accounts to ensure compliance with the new regulations [2] Group 3: Professional Standards - The notification categorizes medical personnel into various types, including physicians, nurses, and researchers, and mandates the verification of their qualifications through specific documentation [2][3] - A recent initiative in Shanghai established a list of prohibited behaviors for online health popularization, aiming to set standards and prevent misleading medical advice [3][4] Group 4: Importance of Professionalism - There is a growing recognition that many current popularization efforts lack professionalism and can mislead the public, highlighting the need for accurate and academically aligned information [4] - Medical popularization is increasingly becoming a criterion for career advancement in hospitals, although self-media contributions are not recognized in official evaluations [4]