应进一步完善医疗"自媒体"账号资质认证工作，在资质核验的基础上，在账号主页显著位置强化认 证信息展示，方便用户辨别信息来源。明确要求提供医疗科普内容的"自媒体"账号，对发布转发医疗科 普信息的真实性、科学性负责。进一步完善用户协议，依法依约加强专业医疗科普行为管理，按照"复 审存量、严管新增"原则，严禁无资质账号生产发布专业医疗科普内容。加强技术识别，对一些存在误 导性的内容进行限流。此外，也可鼓励权威优质、科学专业的医疗科普信息生产传播，满足大众需求。 (本文来源：经济日报 作者：雷雨田) 中央网信办秘书局等4部门日前联合发布《关于规范"自媒体"医疗科普行为的通知》，规范"自媒 体"医疗科普信息发布传播行为，为防范虚假医疗科普信息误导公众、维护人民群众合法权益提供了依 据。此举赢得网友广泛赞誉，折射出人们对净化网络空间的深切期盼。 短视频平台发展的一路向好，激活了以其为应用场景的数字经济的一池春水。各类视频内容如雨后 春笋般纷纷涌现，丰富网络空间精神世界的同时，却掺入了一丝杂音。一些账号假借"科普""知识分 享""开导"之名，假冒白衣天使、农技专家、人生导师，借由网络空间的虚拟属性，编造人设、虚构背 景、造 ...

Core Viewpoint - The article emphasizes the importance of maintaining ethical standards in the development of medical science communication through short videos, highlighting both the benefits and the potential pitfalls of this medium [1][2][3]. Group 1: Current Landscape of Medical Science Communication - A significant portion of the population engages with health science content via short video platforms, with 92.1% of 1.074 billion online viewers having encountered such content [1]. - While short video medical science communication can enhance public health literacy, issues such as misinformation, commercialization, and unethical practices are prevalent [1][2]. Group 2: Regulatory Measures and Industry Standards - Recent regulations from multiple government bodies aim to ensure the authenticity and scientific validity of medical science communication on social media platforms [1][2]. - Platforms are encouraged to implement robust regulatory mechanisms, such as peer review systems and operational guidelines for medical accounts, to enhance content quality and accountability [2][3]. Group 3: Future Directions and Opportunities - The article suggests that promoting high-quality content creation should be balanced with strict regulation, advocating for initiatives like "AI pre-review + expert verification" and credit systems for quality creators [3]. - The ongoing implementation of the "Healthy China 2030" initiative aims to improve the quality of medical science communication, ultimately benefiting public health [3].

Core Viewpoint - The article highlights the issues surrounding the misuse of medical authority in online health education, leading to public mistrust and potential harm due to misleading information [1][2]. Group 1: Issues in Online Health Education - The prevalence of "pseudo-science" in online health education is causing public concern, as it often misleads individuals through exaggerated claims and fabricated stories, potentially delaying treatment or leading to incorrect medication use [1]. - The public's trust in medical professionals makes them susceptible to believing misleading health information, which can result in financial loss and health risks [1]. Group 2: Improving Medical Science Communication - Enhancing the quality of medical science communication requires collaborative efforts, including improving the skills of practitioners and the public's ability to discern credible information [2]. - Introducing incentive mechanisms for healthcare professionals to engage in high-quality medical science communication and providing training for effective communication of scientific knowledge are essential steps [2]. Group 3: Regulatory Measures - Regulatory bodies are taking action to standardize and regulate the behavior of "self-media" in medical science communication, emphasizing the need for accountability regarding the authenticity and scientific basis of the information shared [3]. - Platforms are urged to enforce stricter content controls and improve the certification process for medical "self-media" accounts to prevent unqualified individuals from disseminating medical information [3].

Core Viewpoint - The article highlights the increasing regulatory measures aimed at addressing the chaos in internet health science communication, particularly concerning self-media accounts that disseminate medical information without proper qualifications [1][4]. Group 1: Regulatory Measures - The Central Cyberspace Affairs Commission and the National Health Commission, among other departments, have issued a notice to regulate self-media medical science communication, emphasizing the responsibility of these accounts for the authenticity and scientific accuracy of the information they publish [1][4]. - The notice prohibits unqualified accounts from producing or disseminating professional medical science content and from indirectly publishing advertisements [1][5]. Group 2: Qualification and Content Verification - The notice mandates that website platforms enhance the qualification certification process for medical self-media accounts, requiring different types of medical personnel to provide relevant credentials, such as medical licenses and practice certificates [4][5]. - Platforms must ensure the authenticity of certification materials and verify the professional information of medical personnel through official channels [4][6]. Group 3: Content Standards and Restrictions - Self-media accounts are required to clearly label the sources of medical science content, especially when using AI-generated information or sharing health experiences [5][6]. - The notice explicitly states that self-media accounts must not indirectly promote medical products or services alongside health information [5][6]. Group 4: Enforcement and Compliance - The article outlines strict measures for accounts that fail to comply with the new regulations, including the potential removal of interactive features, follower clean-up, and account suspension [6]. - The goal of these regulations is to ensure that genuine medical knowledge is effectively communicated to the public, rather than allowing misinformation to proliferate [6][7].

Core Viewpoint - The rise of online medical popularization by doctors has led to the need for stricter regulations on qualifications and content dissemination to prevent misinformation and misuse of authority [1][2][3] Group 1: Regulatory Actions - The National Internet Information Office, in collaboration with various health and regulatory bodies, issued a notification to standardize "self-media" medical popularization practices, focusing on account qualification certification and content source verification [1][2] - The notification emphasizes the importance of marking the source of medical popularization information and holding those who disseminate it accountable for its accuracy and scientific validity [3] Group 2: Issues with Current Practices - Some "internet celebrity doctors" exploit medical popularization for profit, misleading the public through exaggerated treatment claims and unauthorized medical advice [2][3] - Major platforms like Xiaohongshu, Bilibili, Weibo, and WeChat are enhancing their scrutiny of doctor accounts to ensure compliance with the new regulations [2] Group 3: Professional Standards - The notification categorizes medical personnel into various types, including physicians, nurses, and researchers, and mandates the verification of their qualifications through specific documentation [2][3] - A recent initiative in Shanghai established a list of prohibited behaviors for online health popularization, aiming to set standards and prevent misleading medical advice [3][4] Group 4: Importance of Professionalism - There is a growing recognition that many current popularization efforts lack professionalism and can mislead the public, highlighting the need for accurate and academically aligned information [4] - Medical popularization is increasingly becoming a criterion for career advancement in hospitals, although self-media contributions are not recognized in official evaluations [4]