Market Performance - The current month has seen poor customer traffic, with an estimated daily footfall of 5-6 groups, of which 30% are specifically inquiring about the Aito M8 [1] - The decline in store visits compared to the previous two months is attributed to two main factors: the lack of effective policy implementation leading to severe wait-and-see sentiment, and adverse weather conditions affecting outdoor activities [1] Sales Insights - The most popular variant of the M8 is the six-seat extended range version, with 70% of customers choosing this configuration, while the five-seat pure electric Max+ version remains the least popular due to concerns over space and battery range [3] - The current promotional policy for the M8 includes an 8,000 yuan limited-time selection benefit, alongside other incentives such as 10,000 charging points and a 20,000 yuan discount on advanced driving assistance systems [5] Customer Demographics - The customer profile for the M8 is younger and more family-oriented compared to the M9, primarily consisting of individuals aged 30-50, with a higher proportion of female users [7] - A notable customer case involved a 40-year-old female small business owner who preferred the M8 for its advanced driving assistance capabilities, highlighting the importance of aesthetics in her decision-making process [9] Competitive Landscape - Customers often compare the M8 with competitors such as NIO ES8, Li Auto L9, and others, with a significant number of customers favoring the M8 for its spaciousness and aesthetics over the NIO ES8 [11] - A customer with a budget of around 400,000 yuan initially considered the Audi A3 but ultimately chose the Mercedes-Benz GLC due to concerns about the maturity of electric vehicle technology [13] Customer Feedback - Common complaints from customers include the small trunk space in the six-seat version and lower winter electric range, although many still prefer the six-seat option despite these issues [17] - Customers who selected the black曜套件 for the M8 expressed high satisfaction with its appearance and driving experience, noting that the M8 offers a better driving feel compared to the M9 [17]

Core Viewpoint - The Chengdu International Auto Show showcased the 2026 Lantu Dreamer, a high-end new energy MPV, which features advanced technology and competitive pricing, aiming to capture the high-end market segment in the new energy vehicle industry [1][3]. Group 1: Product Features - The 2026 Lantu Dreamer offers two power versions: intelligent super hybrid and intelligent pure electric, with a pre-sale price range of 389,900 to 459,900 yuan [1]. - It boasts eight cutting-edge technologies, including an 800V high-voltage architecture, long pure electric range, and advanced driving assistance systems [3][4]. - The pure electric range reaches 305 km, surpassing the average level of hybrid MPVs, and it features a peak charging power of 320 kW, allowing for a rapid charge from 20% to 80% in just 12 minutes [6]. Group 2: Performance and Efficiency - The new model is equipped with a hybrid engine with a thermal efficiency of 45.18%, dual motors with a total power of 490 kW, and a peak torque of 915 N·m, achieving 0-100 km/h acceleration in just 5.9 seconds [6]. - The CLTC fuel consumption is only 5.2 L/100 km, which is 30% lower than competitors in the same class [6]. Group 3: Intelligent Features - The Lantu Dreamer integrates Huawei's advanced driving assistance system (ADS 4) and HarmonyOS cockpit, providing a comprehensive intelligent experience with 27 sensing devices [7][9]. - The vehicle features a 15.6-inch HDR smart screen and supports seamless connectivity between mobile devices and the vehicle [9]. Group 4: Comfort and Luxury - The interior design incorporates traditional Chinese culture, with a focus on luxury and user experience, featuring high-tech materials and customizable seating options [10][12]. - The front seats utilize cloud-sensing technology, while the second row includes an AI zero-gravity massage function, enhancing passenger comfort [12]. Group 5: Market Position and Strategy - Lantu has established itself as a leader in the high-end new energy MPV market, with over 130,000 high-net-worth users and a strong recommendation score [3][14]. - The company is expanding its product lineup, including the launch of the Lantu ZhiYin and the Lantu Chasing Light L, to strengthen its market presence and meet diverse consumer needs [12][14].