米兰冬奥赛场，苏翊鸣、谷爱凌先后摘牌，让中国冰雪竞技实力备受瞩目，也让二人背后的训练基地 ——成都新都尖锋旱雪四季滑雪场再次受到关注。 据《每日经济新闻·城市进化论》记者了解，2025年12月到2026年1月，谷爱凌曾在成都训练多日，并尝 试了坡面障碍技巧新动作。在此之前，从2025年5月到12月底，苏翊鸣也多次来成都集训。 从南方唯一的国家级滑雪旅游度假地西岭雪山，到亚洲最大规模的室内真雪场都江堰融创雪世界，再到 国内最大规模的大跳台成都新都尖锋旱雪四季滑雪场，以及全国首家室内攀冰馆……近年来，成都不断 拓展冰雪经济业态，全力打造南方冰雪游"优选之城"。 抖音生活服务发布的《2025冰雪消费报告》显示，全国十大热门冰雪消费城市中，南方城市已然占据多 席，成都正是其中之一。将视野拓展至全国，在"南展西扩东进"战略推动下，冰雪经济正打破"北方专 属"的地域局限，以蓬勃之势在南方落地生根。 数据显示，2025年，我国冰雪产业规模已突破万亿元；2025年~2026年冰雪季，全国冰雪旅游休闲人数 预计达3.6亿人次。当南方成为国内冰雪经济爆发式增长的"第二战场"，我国冰雪经济的区域格局，又 将迎来怎样的重构？ "成都 ...

Core Insights - The rapid development of China's ice and snow industry has been significantly influenced by the call from President Xi Jinping in 2014 to engage 300 million people in ice and snow sports, culminating in record achievements at the 2022 Beijing Winter Olympics [2][28] - The trend of "ice and snow +" has led to the emergence of new business models and consumption patterns, integrating various sectors such as tourism, dining, and cultural experiences [4][9] Group 1: Ice and Snow Sports Development - The "ice and snow +" model has generated diverse new business formats and vibrant consumption in the ice and snow sector [2] - The integration of ice and snow sports with local tourism resources has resulted in the creation of premium tourism routes that combine skiing, hot springs, and cultural experiences [4] - The participation of southern tourists in ice and snow sports has become a significant trend, with over 50% of participants in northern ice and snow tourism destinations being from southern regions [16][30] Group 2: Infrastructure and Economic Growth - The number of indoor ski resorts in China has increased from 5 in the 2013-2014 season to 79 in the 2024-2025 season, primarily located in southern provinces [17] - The ice and snow industry in China has seen its total scale grow from 381.1 billion yuan in 2020 to 980 billion yuan in 2024, with an average annual growth rate of 26.6% [32] - The development of advanced ice and snow equipment has led to a significant reduction in costs and an increase in domestic production rates, enhancing the overall industry ecosystem [34][39] Group 3: Future Prospects and Strategies - The ice and snow tourism sector is projected to reach 360 million participants and generate 450 billion yuan in revenue by the 2025-2026 winter season [40] - Strategies to sustain the growth of the ice and snow economy include promoting diverse consumption scenarios, enhancing community engagement, and integrating technology and talent development [42][46] - The focus on creating unique local experiences and avoiding homogenized competition will be crucial for the continued success of the ice and snow industry [40][44]

Core Viewpoint - The development of China's ice and snow sports has accelerated significantly since the 2014 call by President Xi Jinping to engage 300 million people in ice and snow activities, with the upcoming 2026 Milan-Cortina Winter Olympics serving as a key milestone for the "Ice and Snow Army" [1] Group 1: Ice and Snow Consumption Trends - The "Ice and Snow +" model is generating new business opportunities and vibrant consumption in the ice and snow sector, as seen in events like the public skiing competition in Yichang, Hubei, which attracted participants nationwide [1] - Local tourism initiatives are integrating ice and snow activities with cultural experiences, leading to increased bookings for accommodations during events [3] - Night skiing and diversified services such as dining and lodging are extending the consumption chain, transforming the ice and snow night economy from a single experience to a comprehensive consumption model [8] Group 2: Regional Participation and Trends - The trend of "southern guests heading north" has emerged, with southern tourists becoming a significant growth segment in ice and snow sports participation, supported by national strategies to expand ice and snow activities [10][15] - In recent events, over 70% of participants in the ice and snow cross-country competition in Heilongjiang were from southern regions, highlighting the growing interest from these areas [12] Group 3: Infrastructure and Accessibility - The number of indoor ski resorts in China has increased from 5 in the 2013-2014 season to 79 by the 2024-2025 season, primarily located in southern provinces, making ice and snow activities more accessible [16] - Facilities like the Changsha Xiangjiang Ice and Snow World provide year-round ice and snow experiences, catering to both beginners and experienced enthusiasts [16] Group 4: Economic Impact and Growth - The total scale of China's ice and snow industry has grown from 381.1 billion yuan in 2020 to 980 billion yuan in 2024, with an annual growth rate of 26.6% [31] - The integration of ice and snow sports with tourism and consumption is creating a comprehensive consumption ecosystem, moving beyond traditional ticket sales to include training, dining, and retail [25] Group 5: Policy and Support - The rapid development of ice and snow sports is attributed to effective policy guidance, infrastructure improvements, and the optimization of market ecosystems, as highlighted by experts [27][29] - The implementation of national plans and local initiatives has fostered a supportive environment for the growth of ice and snow activities, enhancing participation and economic benefits [27][29] Group 6: Future Development Strategies - To sustain the growth of ice and snow tourism, strategies include promoting diverse consumption scenarios, enhancing community engagement, and integrating ice and snow activities into educational programs [39][41][45] - Emphasis on technological advancements and talent development is crucial for the continued evolution of the ice and snow industry, ensuring it meets the demands of a growing consumer base [45]

Core Viewpoint - The twelfth National Mass Ice and Snow Season has commenced, leading to a surge in ice and snow-related consumption as various ice and snow sports events attract large crowds across the country [1][9]. Group 1: Event Highlights - The twelfth National Mass Ice and Snow Season, themed "Ice and Snow Start a New Journey, Passion Towards the Future," began on the 6th of this month, with numerous ice and snow sports events taking place nationwide [1]. - In Changchun, Jilin, over 100 different ice and snow sports events are being held, including snow soccer, snow flag football, and snow tug-of-war, catering to diverse public interests [1]. - A special urban sports ice and snow park has been created in Changchun, covering an area of 300,000 square meters, featuring a 5.7-kilometer illuminated cross-country skiing trail [4]. Group 2: Consumer Trends - The trend of "southern tourists heading north" has emerged as a significant factor in ice and snow consumption, with southern visitors becoming an important growth segment in ice and snow sports participation [9][15]. - In the current ice and snow season, southern tourists account for over 50% of visitors at various northern ice and snow tourism destinations [15]. - A recent survey indicated that 24.02% of southern residents have participated in ice and snow sports in northern regions, with particularly high enthusiasm from residents in Jiangsu, Zhejiang, Shanghai, and Guangdong [15]. Group 3: Industry Growth - The total scale of China's ice and snow industry has grown from 381.1 billion yuan in 2020 to 980 billion yuan in 2024, with an average annual growth rate of 26.6% [16]. - The average daily visitor count at the Beidahu International Ski Resort has exceeded 8,000, with approximately 70% being repeat visitors, indicating a trend towards long-term participation in ice and snow sports [16]. - The National Sports Administration's report forecasts that the number of participants in ice and snow sports will reach 292 million in the 2024-2025 season, with 81 million individuals having engaged in activities like ice skating and skiing, marking a 42% increase from the previous season [22].