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博物馆经济
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假期去博物馆的人,已经后悔了
虎嗅APP· 2025-10-04 03:19
Core Viewpoint - The popularity of museums has surged in recent years, driven by free admission policies and a growing interest among young people, but this has led to overcrowding and a decline in visitor experience [5][7][19]. Group 1: Popularity of Museums - Museums have become increasingly popular, with visitor numbers rising from 260 million in 2007 to 1.12 billion in 2019, and projected to reach 1.33 billion in 2024 [7][10]. - Major museums like the Palace Museum and the National Museum of China remain top attractions, while provincial museums like the Terracotta Army Museum and Shanghai Museum also see significant visitor numbers [10][11]. - The Hubei Provincial Museum and Hunan Museum have reported visitor increases, with Hunan Museum receiving 4.91 million visitors in 2024 [12][16]. Group 2: Visitor Experience Challenges - The influx of visitors has resulted in a decline in the quality of the museum experience, with complaints about overcrowding and disruptive behavior from other guests [19][20]. - Social media has highlighted issues such as visitors treating museums as photo opportunities, leading to conflicts with those wanting to appreciate the exhibits [20][24]. - The presence of children and school groups has also contributed to a chaotic environment, with parents often neglecting to supervise their children [24][29]. Group 3: Operational Challenges - Many museums face operational difficulties, including a lack of professional staff and inadequate funding, with 2023 seeing a loss of 1.423 billion yuan across museums [36][39]. - The majority of museum funding comes from government subsidies, which can be insufficient for maintaining operations and improving visitor services [37][40]. - Museums like the Shanghai Museum have successfully generated revenue through exhibitions, but smaller museums struggle to attract visitors and generate income [39][40].
从免费参观到文创爆款
Hang Zhou Ri Bao· 2025-08-05 03:00
Group 1 - The core viewpoint of the articles highlights the increasing popularity of museums in Hangzhou, particularly during the summer vacation, with a significant rise in visitor numbers and engagement in interactive experiences [2][5] - The Zhejiang Museum's visitor count reached 239,000 by July 30, with an average of 15 volunteer-led tours on weekends, indicating a strong demand for cultural experiences [2] - The integration of museums into daily life is emphasized, as visitors now see museums as social spaces and places for family activities, enhancing cultural understanding and enjoyment [3][5] Group 2 - Hangzhou is recognized as a "City of Museums," boasting 299 museums, and is projected to receive 13.644 million visitors in 2024, showcasing the city's commitment to cultural engagement [5] - The economic aspect of museums is highlighted, with the sale of cultural products and interactive projects contributing to the local economy, despite many museums being free to enter [5][6] - Innovative cultural products, such as the popular "Qingyan" cotton doll, demonstrate the successful blending of traditional culture with modern design and technology, appealing to a broader audience [6] Group 3 - The evolution of museums from mere display spaces to integrated cultural ecosystems is noted, where they now serve multiple functions including exhibition, interaction, consumption, and socialization [7] - The development of a museum economy is seen as a way to enhance consumer engagement and contribute to the city's cultural identity, making museums a vital part of urban life [7]
当文物“破壁”相会:数字技术重塑博物馆经济丨外滩消费志
Core Viewpoint - The integration of digital technologies such as 3D printing and online scanning is transforming the museum experience, allowing for the virtual representation of cultural artifacts and enhancing audience engagement across distances [1][2]. Group 1: Exhibition and Technology - The "Dialogue Exhibition" at the Lingshan Museum features over 70 representative works from the Longmen Grottoes, utilizing 3D printing and line scanning technologies to create high-precision replicas [4][5]. - The exhibition employs virtual restoration techniques to recreate damaged artifacts and those lost overseas, showcasing the potential of digital technology in cultural preservation [5][9]. - The immersive experience is enhanced through AR and VR technologies, allowing visitors to engage with the art in a more interactive manner [6][7]. Group 2: Museum Economy and Market Potential - The museum economy is experiencing significant growth, with the number of exhibitions and educational activities increasing, leading to a 15.5% rise in visitor numbers to 1.49 billion in 2024 [1][9]. - Cultural and creative product sales reached 3.428 billion yuan, marking a 63.7% increase, indicating a robust market for museum-related merchandise [1]. - The development of diverse IP and cross-industry collaborations, such as those seen with the Sanxingdui Museum and the Palace Museum, highlights the potential for revenue generation through innovative product offerings [9][10]. Group 3: Challenges and Future Directions - The industry faces challenges such as the homogenization of experiences and the high costs associated with new technologies, which may hinder the effective integration of digital innovations [6][8]. - There is a need for a balance between technological advancement and cultural depth to ensure that digital narratives enhance rather than overshadow the cultural significance of artifacts [11].
我省“国际博物馆日”主会场活动13日启动362家博物馆千场活动展现文物之美
Xin Hua Ri Bao· 2025-05-07 23:27
Group 1 - The 49th International Museum Day in Jiangsu will focus on the theme "The Future of Museums in a Rapidly Changing Society," with the main event taking place on May 13 at the Yangzhou Grand Canal Museum [1] - The event will feature 171 themed exhibitions, 409 educational activities, 107 "Six Entering" activities, and 79 cultural markets, creating a matrix of nearly 1,000 online and offline cultural activities across 362 museums in the province [1] - The Jiangsu Provincial Department of Culture and Tourism released the "2024 Jiangsu Museum Development Report," projecting nearly 140 million visitors to museums in the province in 2024 [1] Group 2 - In the past year, Jiangsu museums hosted nearly 2,500 exhibitions, and the "See Su Rhythm: Big Exhibitions at Your Doorstep" initiative has attracted over 1.5 million visitors across 10 events [2] - The introduction of policies for high-level opening and quality development of provincial museums has spurred innovative practices in 12 cities [2] - During the "May Day" holiday, 75 museums extended their hours, leading to the emergence of a new "museum economy," with 14 museums attracting 5.317 million visitors through themed night tours [2]