Core Viewpoint - Gree Electric Appliances has rebranded its service account from "Dong Mingzhu Health Home" to "Gree Good Product Guide," indicating a potential shift away from the personal branding of its long-time chairwoman, Dong Mingzhu, just six months after launching the health-focused initiative [1][3]. Group 1: Brand Strategy Changes - The rebranding marks the third name change since March 2024, with the previous names including "Gree Dong Mingzhu Store" and "Dong Mingzhu Health Home" [1]. - The original initiative aimed to transform Gree from a traditional home appliance manufacturer to a health and smart home service provider, with plans to open 10,000 "Dong Mingzhu Health Home" stores [4]. Group 2: Leadership and Management - Dong Mingzhu has been the chairwoman of Gree Electric for over 12 years and recently began a new three-year term [7][8]. - Discussions around her potential retirement have surfaced, with Dong indicating that she has identified several candidates for succession [8]. Group 3: Market Position and Challenges - The company has faced challenges in its retail channels, including the departure of key figures and the need for a strategic overhaul to boost sales [4][5]. - Dong Mingzhu's controversial statements and personal branding efforts have drawn criticism, suggesting that her approach may negatively impact Gree's reputation [5]. Group 4: Financial Standing - As of the end of the first quarter, Dong Mingzhu held approximately 101 million shares of Gree Electric, with a market value exceeding 4.82 billion yuan based on the stock price of 47.73 yuan per share on August 13 [9].