Core Insights - The "14th Five-Year Plan" marks a significant year for China's cultural and tourism industry, which is experiencing robust growth [1]. Group 1: Industry Growth - During the "14th Five-Year Plan" period, 58 new 5A-level tourist attractions were launched nationwide, with approximately 2,600 new A-level attractions, bringing the total to 16,500, and increasing county coverage to 97% [3]. - The tourism attractions are undergoing rapid upgrades in product types and service quality [3]. Group 2: Employment and Cultural Heritage - A total of 12,900 non-heritage workshops have been established, creating job opportunities for over 1.2 million people [3]. - The promotion of intangible cultural heritage in scenic spots, streets, and communities is enhancing the cultural life of the public [3]. Group 3: Tourism Statistics - In the previous year, inbound tourists reached 132 million, representing a year-on-year increase of over 60% [7]. - Domestic residents traveling abroad reached 123 million, with a year-on-year growth of over 40% [7].

Core Insights - The "Super Golden Week" holiday has commenced, showcasing a trend of decentralized tourism destinations with significant growth in emerging locations while traditional popular spots remain highly visited [1][5] - There are currently 16,500 A-level scenic spots in China, with 358 classified as 5A, representing about 2% of the total, highlighting their scarcity and appeal [1][5] - Jiangsu province leads with 26 5A scenic spots, followed by Zhejiang and Xinjiang/Sichuan with 22 and 18 respectively [1] Industry Overview - The 5A scenic spots generate spillover effects and multiplier impacts, driving the entire consumption chain and progressively influencing the surrounding regions, prompting many cities to include the development of 5A scenic spots in their planning [5] - Since the first batch of 66 5A scenic spots was designated in 2007, the number has expanded significantly, with 41 new spots added in 2024, bringing the total to 358 [5][8] - The increase in 5A scenic spots has led to diverse choices but also raised concerns regarding high ticket prices, inadequate reception capacity, outdated facilities, and excessive commercialization [5] Rating System - The concept of "5A scenic spot" was introduced in the 2003 version of the "Tourism Scenic Spot Quality Rating and Assessment," which includes a strict scoring system with a total of 1,000 points, requiring at least 950 points for a 5A rating [8][9] - A dynamic management mechanism was implemented in 2015 to address the lack of an exit strategy for underperforming 5A scenic spots, allowing for the removal or rectification of non-compliant sites [8] - The first scenic spot to be downgraded was the Qinhuangdao Shanhaiguan Scenic Area due to issues like price fraud and poor environmental conditions, which was reinstated in 2018 after improvements [8] Recent Developments - A new national standard for tourism scenic spot quality ratings was implemented in March this year, replacing the previous standard that had been in place for 21 years, marking a new evaluation phase for scenic spots [10]

Core Viewpoint - The "Super Golden Week" holiday has seen a significant shift in tourism patterns, with a decentralization of popular destinations and a notable increase in emerging tourist spots, while traditional 5A scenic spots remain highly attractive to travelers [2][7]. Group 1: Overview of 5A Scenic Spots - There are currently 16,500 A-level scenic spots in China, with 358 classified as 5A, representing approximately 2% of the total, highlighting their scarcity and appeal [2][7]. - Jiangsu province leads with 26 5A scenic spots, followed by Zhejiang and Xinjiang/Sichuan with 22 and 18 respectively [3]. Group 2: Economic Impact and Development - The proliferation of 5A scenic spots is expected to generate spillover effects and a multiplier effect, enhancing the entire consumption chain related to tourism and progressively impacting the surrounding regions [7]. - The year 2024 marks the largest expansion of 5A scenic spots in the past decade, with 41 new additions, bringing the total to 358 [7]. Group 3: Evaluation and Standards - The concept of "5A Scenic Area" was first introduced in 2003, with a scoring system based on various criteria, requiring a minimum score of 950 out of 1000 for classification [10]. - A dynamic management mechanism was implemented in 2015 to ensure ongoing compliance, allowing for the removal of non-compliant scenic spots, with the first to be removed being the Qinhuangdao Shanhaiguan scenic area due to issues like price fraud and poor facilities [10][12]. Group 4: New Standards Implementation - A new national standard for tourism scenic area classification was implemented in March this year, replacing the previous standard that had been in place for 21 years, indicating a fresh start for scenic spots to meet updated criteria [12].

Core Insights - The Ministry of Culture and Tourism announced the introduction of 58 new 5A-level tourist attractions and approximately 2,600 new A-level attractions, bringing the total to 16,500 [1] Group 1: Industry Growth - The demand for travel among the public has remained strong in recent years, prompting the Ministry to focus on tourism for the people and enhancing product offerings [1] - From January to August, a total of 1,551 tourist trains were operated nationwide, marking a 26% year-on-year increase, transporting 930,000 passengers, with over 80% being elderly travelers [1] Group 2: Product Development - The Ministry is committed to optimizing product structure and enriching product supply, aiming to provide tourists with experiences that highlight natural beauty, cultural richness, and spiritual enrichment [1] - Notable trends include a richer supply of high-quality products, the emergence of "integrated" products, enhanced technological features in offerings, and a continuous influx of "specialized" products [1]

Group 1 - The "14th Five-Year Plan" has led to significant advancements in the cultural and tourism sectors, contributing to high-quality economic and social development [1][2] - By the end of 2024, public libraries are expected to see an increase of 440 million visits compared to 2019, marking a 49% growth [1] - The cultural industry is projected to achieve a revenue of 19.14 trillion yuan in 2024, reflecting a 37.7% increase since 2020 [2] Group 2 - The number of cultural enterprises has grown to 78,000, an increase of 13,000 since 2020 [2] - The total assets of the cultural industry reached 34.4 trillion yuan, with profits totaling 1.77 trillion yuan [2] - The supply of quality tourism products has expanded, with 58 new 5A-level tourist attractions and approximately 2,600 new A-level attractions introduced [2] Group 3 - The integration of culture and tourism has become a highlight, with trends such as "traveling to a city for a performance" gaining popularity, especially among younger demographics [3] - Museums are expected to welcome nearly 1.5 billion visitors in 2024, setting a new historical record [3]

Group 1: Core Insights - The "14th Five-Year Plan" has effectively promoted high-quality economic and social development through the advancement of cultural and tourism sectors [1] - The cultural and tourism system has achieved significant milestones, enhancing public cultural services and expanding tourism product offerings [3][4] Group 2: Cultural and Artistic Development - The period has seen a flourishing of artistic creations, with notable performances and a growing number of high-quality works that resonate with the public [2] - Initiatives like the "Cultural into Thousands of Homes" program have facilitated the accessibility of excellent artistic works to rural and urban communities [2] Group 3: Tourism Sector Growth - The introduction of 58 new 5A-level tourist attractions and approximately 2,600 new A-level attractions has increased the total to 16,500, with a county-level coverage rate of 97% [3] - The tourism industry has rebounded quickly post-pandemic, with a notable increase in domestic travel and spending [4] Group 4: Economic Impact of Cultural and Tourism Industries - By 2024, the cultural industry is projected to achieve a revenue of 19.14 trillion yuan, reflecting a 37.7% increase since 2020 [4] - The integration of culture and tourism has created new growth drivers, with various cultural tourism activities gaining popularity [4] Group 5: International Cooperation and Cultural Exchange - The number of overseas Chinese cultural centers and tourism offices has increased to 73, with cultural cooperation agreements signed with over 150 countries [5][6] - In 2024, inbound tourists are expected to reach 132 million, a year-on-year increase of over 60%, while outbound tourism from mainland residents is projected at 123 million, up by 40% [6]

Core Viewpoint - The press conference highlighted the achievements in the cultural and tourism sectors during the "14th Five-Year Plan" period, emphasizing the continuous growth in travel demand and the commitment to enhancing tourism experiences for the public [1] Group 1: Product Supply Enhancement - A total of 58 new 5A-level tourist attractions and approximately 2,600 new A-level attractions have been launched, bringing the total to 16,500, with county coverage reaching 97% [1] - 40 new national-level tourist resorts, 204 national-level leisure streets, and 345 national-level night cultural and tourism consumption clusters have been established, with over 1,400 provincial-level resorts and leisure streets [1] - 597 national key rural tourism villages and towns have been identified, totaling 1,597, while 300 classic red tourism sites are being optimized [1] Group 2: Integration of Products - The "Tourism+" initiative promotes the integration of tourism with agriculture, industry, and sports, creating new growth points and extending the industry chain [2] - Local developments in rural tourism incorporate creative research, aesthetic living, and local cuisine, enhancing the livability and attractiveness of rural areas [2] - The Beijing Winter Olympics has been leveraged to promote the integration of ice and snow culture, tourism, and sports, with 26 national-level ski tourism resorts being developed [2] Group 3: Technological Advancements - The development of smart tourism is being accelerated, with 36 smart tourism solutions and 39 typical cases of smart tourism for the elderly being implemented [2] - AI robot guides and exoskeleton devices for hiking have been introduced in various scenic spots, enhancing visitor experiences [2] Group 4: Customized and Specialized Products - The industry is responding to diverse and personalized tourist demands by promoting customized and specialized tourism products [3] - From January to August, 1,551 tourist trains were operated, a 26% increase year-on-year, with 93,000 passengers, 80% of whom were elderly [3] - The development of cruise ships, yachts, and boats has been promoted, with Shanghai receiving 209 international cruise visits and nearly 1.36 million cruise passengers in the first eight months, a 49.9% increase [3] Group 5: Future Focus - The industry acknowledges the challenges of ineffective projects and is committed to guiding local areas to optimize tourism product supply and ensure sustainable high-quality development [3]