"用养乐多来做叉烧""包场KTV站着唱4小时减肥""学英语直接把小红书切换成英文版"……前段时间， 一系列听起来像段子、做起来却高效的"邪修妙招"，在社交媒体上疯狂刷屏。 年轻人追捧"邪修"现象，根源在经济与社会环境的深刻变化。在物质丰富的当下，青年群体对情感的需 求更深更广，更加重视情绪消费，倾向于在消费中寻找情感补偿。他们购买的往往不是产品功能，更多 是附着其上的情绪解决方案。 新的热潮为品牌营销指明了新的发展方向。一方面，品牌与消费者的关系正从"价值传递"转向"价值共 创"。传统的"厂商研发—市场推广"模式正在被颠覆。品牌开始主动融入社区，倾听并吸纳用户的创 意。这种"反向创新"在贴近消费者真实需求的同时，更显著降低了产品试错成本。 另一方面，品牌营销需更加重视提供情绪价值和身份认同。传统的品牌营销侧重于功能宣传和品牌形象 塑造，而当情绪消费成为热点，品牌文案和内容需要理解这背后的发展指向。诸如将降噪耳机定义 为"办公室摸鱼神器"，把空气炸锅包装成"懒人米其林邪修装备"……这样的营销，成功让消费者在"花 小钱买乐子"的同时，实现与品牌的深度链接。 当然，对于品牌而言，在与流行文化共舞的同时，也需设立"创 ...

Core Viewpoint - The Chain Expo has become a significant platform for foreign enterprises to showcase their products and technologies while fostering deep communication and collaboration, with a record number of international exhibitors participating this year [1][2]. Group 1: Participation and Trends - The Chain Expo saw a record 1,200 exhibitors, with 35% being international, marking the highest participation of foreign companies in its history [2]. - Notable first-time participants included Nvidia, Airbus, and Tsingtao Group, indicating a growing interest from foreign firms in the Chinese market despite global trade protectionism [2]. - The number of American exhibitors increased by 15% compared to the previous year, making up 50% of the total international exhibitors [2]. Group 2: Investment Confidence - Foreign companies are increasingly viewing China as a safe and ideal investment destination, with many expressing strengthened confidence in investing in the Chinese market due to the stable investment environment [2][11]. - Companies like Cargill and Tsingtao Group have emphasized the importance of China's market in their global strategies, highlighting the demand for diverse, healthy, and environmentally friendly products [11][12]. Group 3: Collaboration with Local Partners - A new trend has emerged where foreign companies are collaborating with local supply chain partners, showcasing joint exhibits at the Chain Expo [5][6]. - Companies such as Rio Tinto and China Baowu Steel Group have partnered to present their latest projects, while GE Healthcare has highlighted its collaboration with local suppliers to showcase core components [5][10]. Group 4: Long-term Commitment and Innovation - Many foreign enterprises are shifting their focus from merely manufacturing in China to establishing innovation and R&D bases within the country, as seen with Panasonic and GE Healthcare [15][16]. - GE Healthcare has committed to deepening its local manufacturing and innovation capabilities, with plans to invest significantly in new product lines and green upgrades [10][14]. Group 5: Supply Chain Stability - The Chinese supply chain is recognized for its unique stability, capable of meeting supply and demand even amid global fluctuations, which is crucial for industries like medical devices [14]. - Companies are leveraging China's robust supply chain and innovation ecosystem to enhance their global competitiveness, transitioning from "Made in China" to "Made by China" [15][16].

Group 1 - The company dss has officially launched a new brand name "顶世智汇" in the Chinese market, reflecting its commitment to enhancing operational efficiency and sustainable development for enterprises [1] - dss has over 1,500 experts and operates in more than 40 countries, emphasizing its dual capability in strategic planning and effective implementation [1][2] - The company aims to deepen its localization strategy through team composition, methodology, and strategic thinking, with a focus on understanding local culture and operational practices [2] Group 2 - dss has established a long-term strategic partnership with Shandong Dongming Petrochemical Group to integrate international management experience with local industry practices [3] - The company has achieved significant cost savings in production efficiency, equating to reductions in raw material and energy consumption, which also contribute to carbon emissions reduction [3] - dss sees strong potential in the food industry due to its stable demand, regardless of economic cycles, indicating a proactive approach in this sector [3]