出品｜虎嗅ESG组 作者｜陈玉立 头图｜AI生成 本文是#ESG进步观察#系列第137篇文章 本次观察关键词：可持续商业 充电宝行业这次算是爆雷了。 6月以来，安克创新、罗马仕等知名品牌相继宣布召回超过120万台充电宝，其中充电宝龙头罗马仕 三款型号（PAC20-272、PAC20-392、PLT20A-152）召回量就达49万台。 关于为什么要召回，公告中提到的原因包括"电芯原材料缺陷""隔膜绝缘失效"等，这背后直指电芯安 全隐患，即隔膜失效引发的胀气与热失控。 贸易商出货的CD品隔膜受制于成本等条件不可能做洁净车间控湿车间的，也会进一步增加隔膜的风 险。" 在爆雷后，不少网友在社交媒体反映，没有3C认证的充电宝不被允许带上飞机。6月26日下午，中国 民航局正式发文：自6月28日起禁止旅客携带没有3C标识以及被召回的充电宝乘坐境内航班。 安全隐患因何存在？ 在安克创新的召回公告中，明确写有这样一段话：某供应商部分批次的行业通用电芯，存在未经批准 的材料变更，这可能导致极少数产品在长期循环使用后隔膜绝缘失效，进而引发过热。 虎嗅咨询隔膜行业专家获悉，隔膜是锂电池中位于正负极之间的微孔薄膜，其核心作用是防止正负 ...

Core Viewpoint - The article emphasizes the importance of sustainable business practices and how companies can integrate social value with commercial value from their inception, creating a positive cycle of "doing good" in business [4][18]. Group 1: Sustainable Business Practices - Patagonia, a pioneer in integrating environmental protection into business, has consistently prioritized sustainability, exemplified by its provocative 2011 advertisement urging consumers not to buy unnecessary products [6][8]. - The company donates 1% of its sales to environmental causes and has a long history of using recycled materials in its products, showcasing a commitment to sustainable practices [8][9]. - Patagonia's approach to community engagement includes making stores community-friendly spaces, which fosters trust and loyalty among consumers [9]. Group 2: Emerging Sustainable Companies - MuMo, a wooden furniture company founded in 2011, emphasizes a philosophy of simplicity and environmental responsibility, using FSC-certified wood and avoiding harmful finishes [10][11]. - The founder of MuMo believes in a sustainable lifestyle that extends to employee welfare, avoiding piecework systems to ensure worker health and well-being [11]. - Seven Year Organic Rice Wine, founded by Shao Ruyi, transitioned from organic vegetable farming to organic rice cultivation, ultimately creating a sustainable business model that supports local agriculture [13][14]. Group 3: Design and Sustainability - REDO, a design company, focuses on integrating sustainability into the design process, aiming to reduce waste significantly through innovative design solutions [20][21]. - The company collaborates with brands to repurpose materials, such as turning used glass bottles into sustainable products, thereby reducing carbon emissions [21]. - REDO's efforts highlight the importance of public education and talent development in promoting sustainable design practices [21]. Group 4: B Corp and Shared Value - The concept of "benefit" is central to the discussion, with B Corps redefining business success to include social and environmental responsibilities alongside financial performance [22][24]. - The article notes that there are currently 71 certified B Corps in mainland China, indicating a growing movement towards businesses that prioritize broader stakeholder interests [24]. - The relationship between ESG (Environmental, Social, Governance) and B Corp principles is highlighted, suggesting that both frameworks can enhance a company's sustainable development path [24].

Core Insights - The conference focused on the theme "Resilient Chains Coexist to Revitalize the Future," discussing brand co-prosperity, corporate competitiveness, governance, ESG marketing, technological innovation, and new consumption insights [1][8] - Emphasis was placed on the importance of brand value and emotional connection with consumers, particularly in the context of high-speed rail travel [2] - The significance of ESG (Environmental, Social, Governance) in enhancing corporate brand influence and addressing sustainability challenges was highlighted [2][6] Group 1: Brand Development and Innovation - The conference gathered practitioners, scholars, and industry leaders to explore new opportunities for brand economy and digital ecosystem integration [1] - The concept of "resilience" in industrial chains was discussed as essential for adapting to market changes and ensuring stable development [3] - The role of "patient capital" in fostering deep integration of technological and industrial innovation was analyzed, emphasizing its importance for high-quality economic development [2] Group 2: ESG and Corporate Governance - Company governance was identified as a core element of ESG, crucial for long-term development and measuring corporate social responsibility [1][2] - The need for social recognition of corporate governance's role in ESG was emphasized, calling for collaborative efforts to enhance corporate governance reform [1] - The integration of ESG principles into brand building was presented as a necessary step for companies to achieve sustainable development and competitive advantage [2][6] Group 3: Market Trends and Consumer Insights - The new consumer market is undergoing significant changes driven by diverse and personalized consumer demands, as well as advancements in technology [6] - The importance of emotional resonance between brands and consumers was stressed, particularly through innovative marketing strategies [2][6] - The conference underscored the necessity for companies to adapt to these market transformations to establish deep connections with consumers [6] Group 4: Awards and Recognition - The "Haino Award" was presented to 113 companies and 26 individuals, recognizing their contributions to brand excellence and innovation [7] - Notable awardees included well-known brands such as Yanjing Beer, Northern Huachuang, and others, highlighting the recognition of brand heroes in the industry [7] Group 5: Future Directions - The conference concluded with a call for collaboration among government, enterprises, and society to drive high-quality brand development and economic growth [8] - The need for continuous innovation and quality focus was emphasized as essential for creating a bright future for Chinese brands [8] - The event aimed to inspire a new chapter in brand development, promoting industrial chain integration and resilience [8]