在消费者越来越追求质价比的当下，去掉外观溢价、回归品质本身，也是消费的价值回归。 11月份，云南哀牢山中段新平县的11.4万亩冰糖橙，迎来丰收， 2012年11月，"褚橙"开始发电商渠道销售，在全国逐渐打响品牌，褚时健成为"中国橙王"。 到2025年，褚时健当年承包的荒地已经变成有着7000亩地、近2000位果农和近300位员工的褚橙庄园。 果园按区划片，果农按成品率提成。很多人世代耕种于此，"果二代"随处可见。 哀牢山有着复杂多样的气候和绵延的群山云海，是户外爱好者神往的探险秘境。 按照褚氏农业的管理模式上，实行"一户一收益"机制，将产品品质与农户收入直接绑定。褚氏农业将果 实分为6个等级，对应不同的收购价格，最高与最低等级的单公斤收入差距达4倍。 新平县境内海拔高差达2744米，昼夜温差大，日照时间长，哀牢山也给当地馈赠了冰糖橙成长的条件， 这里有全国知名的冰糖橙品牌有褚橙、云冠橙等，也还有在本地受欢迎的"丑果子"花斑果。 花斑果，是长在树顶、外围的果子，最能承受日晒雨淋，最容易"长花脸"，但也最甜。这些果农都爱吃 的"丑果子"，一般被套上塑料袋在当地卖，在省外几乎没有品牌影响力。 当褚橙通过电商等渠道销 ...

Core Viewpoint - The article emphasizes that user experience is the driving force behind the evolution of the instant retail industry, particularly in the context of fresh produce supply chains [2][15]. Group 1: Fresh Produce Supply Chain Innovations - Xiaoxiang Supermarket has developed a "reverse supply" model to address the challenge of providing fresh vegetables to northern regions during winter, utilizing high-altitude produce from Yunnan [3][5]. - The company has established a "48-hour low-temperature journey" for fresh produce, ensuring that vegetables can reach consumers in northern cities within this timeframe [9][11]. - By implementing advanced technologies such as vacuum pre-cooling and temperature-controlled logistics, Xiaoxiang Supermarket has significantly reduced customer complaints regarding the quality of leafy vegetables [11][12]. Group 2: Agricultural and Economic Impact - The integration of local farmers into the supply chain through order agriculture has not only improved the quality of produce but also enhanced the income of farmers in Yunnan [6][7]. - Xiaoxiang Supermarket's initiatives have led to a positive impact on local agricultural development, creating a model for rural revitalization and farmer support [6][7]. Group 3: User-Centric Business Model - The company's approach is a prime example of the "Retail 3.0" era, where user experience drives supply chain transformations, moving away from traditional inventory-heavy models [18][20]. - Xiaoxiang Supermarket focuses on direct sourcing, algorithmic replenishment, and flexible fulfillment to meet the increasing quality demands of consumers [18][19]. - The establishment of a comprehensive quality assurance system from source to consumer is a key differentiator for Xiaoxiang Supermarket, positioning it as a leader in the fresh retail sector [16][20].