零售 " 3.0 "时代，用户体验成为驱动即时零售行业进化的源动力。 叶菜无疑是生鲜里最难啃的 "硬骨头"——娇嫩易损、温度敏感、难以经受长时间运输。近年来，寒潮频袭、雨带北移 ， 北方 蔬菜 供给紧张 ， 想在冬 日里 吃上一口 真正 新鲜 的 蔬菜 ， 成了一个 难 题 。 为了让 用户 餐桌常备 "一口鲜" ， 小象超市提出 " 反向供应、品控前置 " 的寻鲜理念 。 "锁鲜人"千里奔袭，将以云南生菜为代表的"高原菜"从 四季 如春的高原 运往北方餐桌 。 这里的种植区 海拔在 1800 至 2500 米，昼夜温差可 超 20 摄氏度，让 "高原菜" 的甜度比平原地区高出 近三成 ，且病 虫害少、农药用量 低 。 经过 三 年 耕耘 ， 小象超市 "锁鲜人" 打通 了 一条 " 南菜北运 " 的反向供应之路，形成以 " 高原菜 " 为代表的地标寻鲜矩阵。 他们 顺应气候节律 ， 追随季节 轮转 ， 奔赴全国产区，只为在源头掐尖，找到最理想的菜地。 伴随 "南菜北运"体系的逐步成熟，一个问题也随之浮现：小象超市是如何打造 反向 "锁鲜" 供应链的？他们落地了哪些创新策略？又能为整个生鲜零售 行业带来哪些新 ...

Core Viewpoint - Huitongda Network (9878.HK) is advancing its self-owned brand strategy in the liquor industry, focusing on an "integrated production and sales" model, achieving a favorable performance characterized by both volume and price increases [1] Group 1: Self-Owned Brand Strategy - Huitongda's self-owned brand strategy has been upgraded with the release of the "Tanshang Type Group Standard" white paper in collaboration with Anhui Taohua Tan Liquor Industry, marking a new phase of systematic and standardized empowerment [1][3] - The "Tanshang Type" standard aims to redefine brand value amidst the traditional dominance of three main fragrance types in the liquor industry, catering to diverse consumer flavor preferences [3][5] Group 2: Product Development and Market Positioning - The "Tanshang Type" liquor, developed over three years, features a unique style characterized by "elegant fragrance and smooth taste," utilizing high-quality sorghum and traditional fermentation techniques [3][6] - The release of the standard signifies a shift from brand and channel integration to "industry standard definition," enhancing Huitongda's self-owned brand strategy [5] Group 3: Market Activation and Sales Strategy - Huitongda is leveraging a dual approach of "integrated production and sales" and "cultural empowerment" to tap into the vast liquor market, creating new opportunities for super products in lower-tier markets [8] - The company is building a comprehensive sales matrix by integrating high-quality brewing resources and utilizing a nationwide network of member stores, alongside e-commerce and cultural tourism channels [8] Group 4: Cultural Integration and Consumer Engagement - Huitongda's products are designed to resonate with emotional consumer needs, incorporating cultural narratives and historical elements to enhance brand value and consumer experience [8][10] - The existing product series covers various market segments, from high-end collectibles to mass consumption, ensuring a complete pricing range and consumption pathways [8] Group 5: Industry Innovation and Competitive Advantage - Industry experts note that innovative fragrance types are becoming a benchmark for evaluating liquor companies, with Huitongda's focus on quality and ecological factors supporting its brand differentiation [10] - The combination of self-owned brands, standard formulation, and cultural empowerment positions Huitongda to reshape the traditional liquor industry, transitioning from scale competition to value competition [10]

Core Viewpoint - The article highlights the innovative "tobacco-rice rotation" model implemented by Jiangxi Le'an Tobacco Company, which aims to enhance agricultural productivity and sustainability while promoting rural revitalization through effective land use and crop diversification [1][3]. Group 1: Agricultural Practices - The tobacco-rice rotation method addresses soil health issues and promotes the synergistic development of tobacco and rice crops, leading to improved agricultural outcomes [1][3]. - In 2024, 41 tobacco farmers successfully cultivated "Xiangxia Liangyou 8773" rice on 1,164 acres of land previously used for tobacco, demonstrating the effectiveness of this rotation model [3]. - This rotation strategy has increased land productivity, improved soil structure, and reduced pest occurrences, resulting in higher output and sustainable land use [3][6]. Group 2: Technological Support - The introduction of technical guidance has significantly improved rice yield and quality, with the trial yield of "Xiangxia Liangyou 8773" reaching 1,626.23 yuan per acre, an increase of 220 yuan compared to conventional post-tobacco rice [6]. - There is a strong demand from farmers for enhanced training in planting techniques, which the company plans to address by organizing more practical training sessions led by agricultural experts [6]. Group 3: Sales and Marketing Strategy - The company has implemented an integrated "production and sales" model, collaborating with Ganliang Industry to facilitate on-site purchasing of rice, which alleviates the challenges faced by farmers in selling their produce [7]. - This new sales approach provides a stable and secure channel for rice sales, with an average price of 127.24 yuan per 100 jin, addressing previous issues of price volatility and payment delays [7]. - The seamless integration of production and sales is crucial for the long-term success of the tobacco-rice rotation model, ensuring that farmers have reliable markets for their crops [7].