2026.02. 12 本文字数：3217，阅读时长大约5分钟 作者 | 第一财经 栾立 刚刚结束了2025年产季，哀牢山的冬日依然繁忙。这两天，褚橙接班人褚一斌正在忙着进行果园的 花期管理工作。一棵棵冰糖橙的枝头已经冒出了米粒大的花苞，再有十天八天，白色的橙花就将如雪 般覆盖在连绵的山头上，而这也将关系到今年的收成。 种植之变 在褚一斌看来，2025年无疑是褚橙最具挑战性的一年。秋后降雨连绵，降雨量创下了近二十年来的 纪录。冰糖橙是个非常敏感的品种，褚一斌用一个形象的比喻来解释："冰糖橙如同林黛玉，照顾好 了是绝世美女，稍微照顾不好就会崩溃。" 在农业领域，雨水过多往往意味着病害风险增加、果实糖度降低、外观受损。尤其在橙子种植中，果 园管理稍有疏忽，就可能果面染病、口感寡淡，一年的辛苦打了水漂。 但褚一斌表示，2025年公司对天气的预判较为准确，并借助数据化手段进行了大量提前准备，包括 对枝梢量的管理（保证通风、采光），以及营养和水分供给的管控。这也让褚橙在成品率下降的情况 下，口感反而有所提升。 在传统农业中，看天吃饭是常态。赣南脐橙贸易商李平告诉记者，在当地产区，一对老夫妻管理四五 百棵果树的情况并不少 ...

2025年以来，中国水果市场正在经历一场寒流，无论是曾经被称为"价格刺客"的车厘子，还是大众化的脐橙，都 出现了价格大跌的行情。相比之下，原价销售的褚橙很早就已在电商门店挂出"售罄"的公告，如今只有经销商处 还有少量存货。 在褚一斌看来，2025年是天气反常的一年。这场反常的天气降低了褚橙的成品率，也让净收入有所下滑，但褚橙 的市场价格稳定、动销正常，这背后是源自品牌和品质的提升。从父亲褚时健手中接手褚橙产业7年后，褚一斌正 在给褚橙带来一些新变化。 种植之变 在褚一斌看来，2025年无疑是褚橙最具挑战性的一年。秋后降雨连绵，降雨量创下了近二十年来的纪录。冰糖橙 是个非常敏感的品种，褚一斌用一个形象的比喻来解释："冰糖橙如同林黛玉，照顾好了是绝世美女，稍微照顾不 好就会崩溃。" 在农业领域，雨水过多往往意味着病害风险增加、果实糖度降低、外观受损。尤其在橙子种植中，果园管理稍有 疏忽，就可能果面染病、口感寡淡，一年的辛苦打了水漂。 但褚一斌表示，2025年公司对天气的预判较为准确，并借助数据化手段进行了大量提前准备，包括对枝梢量的管 理（保证通风、采光），以及营养和水分供给的管控。这也让褚橙在成品率下降的情况下 ...

Core Viewpoint - The judicial system in Kunming, Yunnan Province, is actively supporting high-quality economic development by addressing the needs of three major economies through innovative legal services and solutions [1][2][3][4] Group 1: Judicial Support for Economic Recovery - The Kunming Intermediate People's Court successfully resolved a debt crisis for Yunnan Jiaotou Ecological Technology Co., Ltd., allowing the company to avoid delisting and protect the rights of 7037 small investors and 246 creditors, with a total debt of 1.976 billion yuan being resolved [2] - The court has established a legal service center in the industrial park to resolve disputes and has actively participated in events like the 9th China-South Asia Expo to support the exhibition economy [2] Group 2: Cross-Border Trade and Legal Services - The establishment of the "National Gate Court" in the Mohan port has facilitated the resolution of cross-border trade disputes, with the court handling 315 civil and commercial cases and providing legal consultations to over 1600 individuals in the past three years [3] - The Kunming court has implemented 18 measures to support the construction of the Mohan international port city and has established a judicial service network covering the port area [3] Group 3: Intellectual Property Protection and Innovation - The "demonstration judgment + invited mediation" model has expedited the resolution of 18 infringement cases in one day, saving companies significant costs in protecting their rights [4] - Over the past three years, Kunming courts have adjudicated 6721 intellectual property cases, including 740 related to new productive forces like biomedicine and digital economy, with six cases recognized as national typical cases [4]

Core Insights - The article highlights the significant contributions of two prominent figures in China's tobacco and liquor industries: Chu Shijian, known as the "King of Tobacco," and Ji Keliang, known as the "King of Liquor" [1][3] Group 1: Chu Shijian - King of Tobacco - Chu Shijian contributed a staggering 140 billion yuan in taxes over 18 years, transforming the struggling Yuxi Cigarette Factory into a leading modern enterprise through innovative reforms and the introduction of advanced foreign production equipment [1] - His journey began in a humble farming family, and despite facing numerous challenges, including a wrongful conviction that led to imprisonment, he made a remarkable comeback by venturing into orange cultivation after his release [1] - Chu's leadership and innovative practices not only revitalized the tobacco industry but also established him as a legendary figure, earning him the title "King of Tobacco" [1] Group 2: Ji Keliang - King of Liquor - Ji Keliang dedicated 48 years to the Moutai Distillery, where he played a crucial role in its growth, contributing to the production of over 220 tons of liquor annually and personally consuming more than 2 tons of Moutai [3] - He initially declined the position of factory director, preferring to remain an artisan, which reflects his deep commitment to the craft of liquor production [3] - Ji's expertise and dedication earned him recognition, culminating in a lifetime achievement award, and he expressed that Moutai shaped his identity rather than the other way around [3]

Core Insights - The article discusses the challenges and innovations in the orange cultivation industry, particularly focusing on the "Chucheng" brand and its digital transformation efforts in agriculture [1][8]. Group 1: Agricultural Challenges - The orange harvesting season in Yunnan's Ailao Mountain has been delayed by about half a month due to excessive rainfall affecting sugar accumulation [1] - The agricultural sector is heavily reliant on weather conditions, which is described as "interacting with the sky" by the general manager of Chucheng Agriculture, Chu Yibin [1] Group 2: Brand Development - "Chucheng" has evolved from a symbol of inspiration to a brand with multiple derivatives, including "Yunguan Orange" and "Chucheng Orchard," generating annual sales of 300-400 million yuan [1][2] - The brand's growth is attributed to its digital capabilities and a "long-term worker model" that integrates hundreds of farmers, providing them with technology, management, and brand support [3] Group 3: Digital Transformation - The digital transformation in agriculture is a gradual process, requiring careful planning and execution to avoid setbacks [1][6] - Chucheng Agriculture has established a comprehensive digital management system covering the entire production chain, from planting to sales, utilizing sensors and automated equipment for efficiency [6][7] Group 4: Market Positioning - The sales price of Chucheng and Yunguan oranges exceeds 10 yuan, significantly higher than the typical market price of 3-5 yuan for ordinary ice sugar oranges, due to their advanced digital management [4] - The "long-term worker model" allows for a transparent value distribution system, where income disparities for different quality grades can reach up to four times [3] Group 5: Future Directions - The integration of AI technology in agriculture is being explored, including image recognition for assessing tree health and real-time guidance for farmers [7] - The article emphasizes that the future of agriculture lies in balancing traditional practices with technological advancements, ensuring sustainable growth [8]

Core Insights - A ten-year social psychology study reveals that the lifetime cooperation value index of "kind-hearted" individuals is, on average, 3.2 times that of "shrewd" individuals, with this gap widening exponentially over time [1] Group 1: The Value of Kindness - Kindness is not weakness but a strategic concession after understanding the rules [3] - A case study illustrates that a kind-hearted individual, despite suffering a financial loss, ultimately gains a reliable partner who helps expand business opportunities [4] Group 2: Trust and Long-term Relationships - Kindness acts as a sophisticated "trust filter," automatically excluding short-term opportunists [6] - The two competing game logics are zero-sum (most people's choice) and infinite game (the choice of kind-hearted individuals) [6] - Kind-hearted individuals cultivate an ecosystem where everyone can thrive, contrasting with others who engage in cutthroat competition [6] Group 3: The Armor of Kindness - True kindness is built on three critical cognitions: non-linear returns on value, a long-term perspective on relationships, and sufficient self-security [9][10] - Without these cognitions, individuals may appear kind but are merely avoiding conflict [10] Group 4: The Credit Bank Concept - The highest form of kindness is operating as an "issuer of credit," where trust becomes the most valuable currency [13] - A case study of Huawei illustrates how kindness and trust-building with suppliers create a robust support system during crises [13] Group 5: The Rewards of Kindness - The world is subtly rewarding those who are "not smart" but kind-hearted [16] - Kind-hearted salespeople may not be monthly champions but have the lowest customer churn and the highest lifetime value [17] - Businesses that prioritize quality over profit may not be the largest but have the strongest reputation and resilience [17] Group 6: Principles of Kindness - Key principles include making small concessions while building significant trust, respecting subordinates while maintaining dignity with superiors, and ensuring promises are kept to enhance personal integrity [21]

Core Viewpoint - The article discusses the successful marketing and distribution of "Huaban" oranges from Yunnan's Ailao Mountain, highlighting the collaboration between Chushi Agriculture and Xiaoxiang Supermarket to enhance the supply chain and consumer access to this unique fruit [1][14]. Group 1: Background and Context - Ailao Mountain in Yunnan provides ideal conditions for growing "Huaban" oranges, known for their sweetness and quality, but they have struggled with market recognition outside the region [1][5]. - Chushi Agriculture, founded by Chu Shijian, has developed a significant orange plantation and brand, with a focus on quality and farmer income [4][5]. Group 2: Challenges Faced - Farmers like Li Donghui face challenges in selling "Huaban" oranges due to their lower market price compared to other brands like "Chucheng," despite their high quality [5][11]. - The traditional fruit distribution system prioritizes appearance over quality, leading to high loss rates during transport and a lack of market for "Huaban" oranges outside Yunnan [5][11]. Group 3: Innovations and Solutions - In 2023, Xiaoxiang Supermarket recognized the potential of "Huaban" oranges and began collaborating with Chushi Agriculture to improve quality control and distribution [7][11]. - Xiaoxiang Supermarket implemented a pre-control quality system at the production site, employing dedicated staff to ensure the quality of "Huaban" oranges before they reach consumers [7][11][13]. Group 4: Results and Future Outlook - The partnership has led to a significant increase in the distribution of "Huaban" oranges, with the ability to deliver them to major cities within 48 hours [13][14]. - The innovative supply chain model has proven successful, allowing for better pricing and market access for farmers, while meeting consumer demand for quality and value [14][16].

Core Insights - The article emphasizes the shift in consumer preferences towards value-for-money products, moving away from superficial appearance to intrinsic quality [1][11] Group 1: Agricultural Production and Quality - In November, the 114,000 acres of ice sugar oranges in Yunnan's Ailao Mountain region experienced a bountiful harvest, benefiting from the area's diverse climate and geographical features [2] - The "ugly fruit" known as "flower spotted fruit" is gaining popularity for its high sugar content and resilience, although it lacks brand recognition outside the local market [2][3] - The management model of Chushi Agriculture ties product quality directly to farmer income, with a price difference of up to four times between the highest and lowest quality grades [5] Group 2: Supply Chain Innovations - The collaboration between Chushi Agriculture and Xiaoxiang Supermarket has led to the development of a new supply chain model that emphasizes quality control at the source, significantly reducing product loss during transportation [9][10] - Xiaoxiang Supermarket's "lock sweet person" initiative involves deploying quality control personnel to the production area, ensuring that the quality of flower spotted fruit is maintained throughout the supply chain [8][10] - The supply chain model has proven successful, with flower spotted fruit now reaching consumers in major cities within 48 hours, and the loss rate significantly reduced to one-tenth of the previous year [10] Group 3: Market Trends and Consumer Behavior - Consumers are increasingly prioritizing real value over excessive packaging, aligning with the trend of valuing quality over appearance [11][12] - The successful introduction of the "lock sweet person + top fruit" model meets consumer demand for quality, indicating a shift in market dynamics towards non-standard agricultural products [11][12] - Xiaoxiang Supermarket's approach of integrating online and offline sales channels reflects the innovations in retail, catering to immediate consumer needs in the evolving retail landscape [12]

Core Insights - The article discusses how Xiaoxiang Supermarket's "Lock Sweet People" initiative is helping the unique "flower-spotted orange" from the Ailao Mountain region of Yunnan gain market traction, transforming the fortunes of local farmers like Li Donghui [1][2][8]. Group 1: Background of the Flower-Spotted Orange - Ailao Mountain is known for its unique climate that produces high-quality ice sugar oranges, but local farmers face challenges in achieving fair returns due to natural conditions [1][3]. - The flower-spotted orange, characterized by blemishes from natural damage, was initially overlooked in the market, leading to low returns for farmers like Li Donghui, who produced a high percentage of these fruits [2][4]. Group 2: Xiaoxiang Supermarket's Intervention - Xiaoxiang Supermarket's procurement team discovered the flower-spotted orange during a visit to Ailao Mountain and recognized its superior taste compared to standard oranges, leading to its introduction in their stores [4][6]. - The supermarket faced initial resistance from Chushi Agriculture regarding the sale of flower-spotted oranges due to concerns about market acceptance and standardization [6][7]. Group 3: Quality Control and Logistics - Xiaoxiang Supermarket implemented a rigorous quality control system for the flower-spotted oranges, including three quality checks and a strict logistics plan to ensure freshness within 48 hours of harvest [7][9]. - The supermarket's "Lock Sweet People" team established a direct connection between the production site and urban warehouses, significantly reducing product loss and improving cost efficiency [9][10]. Group 4: Market Impact and Future Prospects - The successful introduction of flower-spotted oranges has provided new income opportunities for farmers like Li Donghui, demonstrating the potential for non-standard agricultural products in the market [8][9]. - Xiaoxiang Supermarket's model of "Lock Sweet People + Top Quality Fruit" is seen as a case study for enhancing supply chain capabilities in the new retail landscape, aligning with national policies promoting the development of green and specialty agricultural products [9][10].

Core Insights - The unique climate and environment of Ailao Mountain in Yunnan Province, China, contribute to the cultivation of high-quality ice sugar oranges, particularly the "spotted fruit" variety, which has been historically overlooked by the market [1][2]. Group 1: Agricultural Development - The Ailao Mountain region, characterized by high temperatures and low rainfall, is suitable for growing ice sugar oranges, but challenges such as water supply must be addressed for successful cultivation [2]. - In 2002, Chu Shijian planted the first seed of "Chu Orange" in Ailao Mountain, leading to the establishment of a 7,000-acre orchard with nearly 2,000 farmers and 300 employees [2]. - The "spotted fruit" variety, which has a blemished appearance due to natural damage, accounts for over 40% of the yield for some farmers, while the best farmers produce only 0.7% of this variety [2]. Group 2: Market Introduction and Consumer Response - In late 2023, a buyer from Xiaoxiang Supermarket discovered the "spotted fruit" and brought it to market, leading to positive consumer feedback due to its sweet taste and juicy texture [4][9]. - Xiaoxiang Supermarket initially faced skepticism from Chu's Agriculture regarding the marketability of the "spotted fruit," but after negotiations, they agreed to collaborate [4][6]. Group 3: Quality Control and Logistics - Xiaoxiang Supermarket implemented strict quality control standards for the "spotted fruit," including limits on blemish size and weight, as well as a cold chain logistics system to ensure freshness [6][10]. - The collaboration between Xiaoxiang Supermarket and Chu's Agriculture has resulted in a significant reduction in product loss, with damage rates decreasing by over 90% [10]. Group 4: Future Prospects and Industry Trends - The model developed by Xiaoxiang Supermarket, which emphasizes quality control and efficient logistics, is seen as a potential template for the future of non-standard agricultural products in the retail sector [12]. - The Chinese government's emphasis on developing green and specialty agricultural products aligns with the innovative approaches taken by Xiaoxiang Supermarket and Chu's Agriculture [12].