Group 1 - The article highlights the establishment of China's first winery evaluation standard, which was initiated by the China Food and Drug Safety Promotion Association and officially released in 2022, filling a gap in the Chinese wine industry [1] - The standard aims to promote the quality and cultural innovation of Chinese wine, with nationwide implementation planned for 2023 [1] - Various national events and forums have been organized to enhance the influence and value of the wine industry, including the "International High-Quality Development Conference for Safe Food" and the "Wine Culture Innovation Development Forum" [1][4] Group 2 - The article outlines the extensive experience of Ye Qing in media and brand culture, with over 20 years in the industry and various leadership roles in major media organizations [1][3] - Ye Qing holds multiple positions in various organizations related to wine culture and brand innovation, including Secretary-General of the China Winery Grading Management Evaluation Committee and Executive Director of the China Wine Culture Brand Innovation Research Institute [3] - The article emphasizes Ye Qing's commitment to serving the wine industry and enhancing brand influence, which has garnered widespread recognition from various sectors [4]

9月16日，以"共赏文明之光，共享和美未来"为主题的2025大阪世博会中国馆"五粮液主题日"成功举 办。作为"大阪世博会中国馆高级合作伙伴"，五粮液依托这一全球性交流窗口，打造主题日展陈、定制 礼物、互动活动、五粮液海外授权体验餐厅授牌仪式及多城联动品鉴促销等系列活动，搭建起中国品牌 与世界对话的桥梁，让"大国浓香"的魅力持续在国际舞台绽放。 中国馆"五粮液主题日"活动现场，沙画、视频、图片与微缩景观交相辉映，以沉浸式视觉语言勾勒中国 品牌的独特魅力。12.98米长的LED环形屏幕成为展陈核心亮点：沙画光影流转间，生动再现了五粮液 从1915年巴拿马万国博览会崭露头角，到相继亮相2010年上海世博会、2015年米兰世博会、2020年迪拜 世博会的精彩历程，更清晰定格了2025年五粮液成为大阪世博会中国馆高级合作伙伴的重要时刻。一幕 幕画面串联起百年来品牌与世博会从早期链接到深度同行的深厚情缘，娓娓道来品牌以世博为窗、持续 与世界对话的品牌故事。现场陈列的五粮液·百年世博纪念酒、五粮液·大阪世博会纪念礼盒、五粮液·迪 拜世博会纪念酒等，正是这段跨越世纪"世博情缘"的生动见证。 移步核心展示区域，经典五粮液系列集 ...

Core Insights - The rise of 5G mobile connectivity has made short videos a crucial communication bridge between brands and consumers, particularly in the liquor industry where traditional marketing methods are losing effectiveness [1] - Niulanshan, a historic Chinese liquor brand, has adapted its strategies over the years, evolving from a regional focus to a national and now international presence, always prioritizing consumer needs [1][16] Brand Development - Niulanshan has emphasized brand culture and storytelling through short videos, integrating its brand philosophy with consumers' daily lives, thus transforming into a cultural symbol [2] - The "Smoke and Fire in the World" series of short films has resonated deeply with audiences, establishing emotional connections between the brand and consumers [3][4] Marketing Strategies - Niulanshan has collaborated with popular variety shows to enhance brand visibility and evoke positive consumer memories associated with taste, linking the brand to local cultures [5] - The brand has built a diverse new media matrix, utilizing platforms like Douyin and WeChat to engage consumers through various content types, enhancing user interaction and brand loyalty [6] Quality and Innovation - Niulanshan maintains traditional brewing techniques while embracing innovation, ensuring high-quality products through strict quality control and premium raw materials [13] - The company is investing in technological advancements and digital transformation to improve production efficiency and enhance consumer shopping experiences [14] Future Outlook - Niulanshan aims to deepen its integration into consumers' lives and maintain its focus on meeting the needs of the masses, which is expected to provide a competitive edge in the market [16]