Group 1 - The article highlights the establishment of China's first winery evaluation standard, which was initiated by the China Food and Drug Safety Promotion Association and officially released in 2022, filling a gap in the Chinese wine industry [1] - The standard aims to promote the quality and cultural innovation of Chinese wine, with nationwide implementation planned for 2023 [1] - Various national events and forums have been organized to enhance the influence and value of the wine industry, including the "International High-Quality Development Conference for Safe Food" and the "Wine Culture Innovation Development Forum" [1][4] Group 2 - The article outlines the extensive experience of Ye Qing in media and brand culture, with over 20 years in the industry and various leadership roles in major media organizations [1][3] - Ye Qing holds multiple positions in various organizations related to wine culture and brand innovation, including Secretary-General of the China Winery Grading Management Evaluation Committee and Executive Director of the China Wine Culture Brand Innovation Research Institute [3] - The article emphasizes Ye Qing's commitment to serving the wine industry and enhancing brand influence, which has garnered widespread recognition from various sectors [4]

Core Insights - The "Wuliangye Theme Day" at the 2025 Osaka Expo successfully showcased the brand as a high-level partner of the China Pavilion, enhancing its global presence and cultural exchange [1][4] - The event featured immersive visual displays, including a 12.98-meter LED screen that highlighted Wuliangye's historical milestones and its partnership with the Expo [1][2] - Interactive activities engaged attendees, allowing them to collect themed stamps for commemorative gifts, enhancing the overall experience [2][3] Group 1: Event Highlights - The event was themed "Appreciating the Light of Civilization, Sharing a Beautiful Future," emphasizing cultural exchange through various activities [1] - Wuliangye displayed its classic product series, showcasing its heritage and achievements, including multiple national awards and recognitions [2] - The event included a donation of commemorative gift boxes to the China Pavilion, symbolizing the partnership and cultural significance [3] Group 2: Marketing and Brand Strategy - Wuliangye plans to leverage the Expo as a platform for innovative marketing and cultural storytelling to connect with global consumers [4] - The opening of the second overseas authorized experience restaurant, "Xin Long Yin," in Osaka aims to blend Chinese and Japanese culinary cultures, enhancing brand recognition in Japan [3] - A marketing campaign titled "Wuliangye Expo Season" is being conducted in Tokyo and Osaka, promoting Chinese culture through various dining experiences [3]

Core Insights - The rise of 5G mobile connectivity has made short videos a crucial communication bridge between brands and consumers, particularly in the liquor industry where traditional marketing methods are losing effectiveness [1] - Niulanshan, a historic Chinese liquor brand, has adapted its strategies over the years, evolving from a regional focus to a national and now international presence, always prioritizing consumer needs [1][16] Brand Development - Niulanshan has emphasized brand culture and storytelling through short videos, integrating its brand philosophy with consumers' daily lives, thus transforming into a cultural symbol [2] - The "Smoke and Fire in the World" series of short films has resonated deeply with audiences, establishing emotional connections between the brand and consumers [3][4] Marketing Strategies - Niulanshan has collaborated with popular variety shows to enhance brand visibility and evoke positive consumer memories associated with taste, linking the brand to local cultures [5] - The brand has built a diverse new media matrix, utilizing platforms like Douyin and WeChat to engage consumers through various content types, enhancing user interaction and brand loyalty [6] Quality and Innovation - Niulanshan maintains traditional brewing techniques while embracing innovation, ensuring high-quality products through strict quality control and premium raw materials [13] - The company is investing in technological advancements and digital transformation to improve production efficiency and enhance consumer shopping experiences [14] Future Outlook - Niulanshan aims to deepen its integration into consumers' lives and maintain its focus on meeting the needs of the masses, which is expected to provide a competitive edge in the market [16]