【环球网消费综合报道】除夕，当央视春晚的镜头扫过亿万家庭的团圆桌，总有一抹"中国红"能精准击中中国人的情感共鸣——这便是红花郎与春晚十七年 来沉淀的默契。 2026马年春晚，当这抹红再度点亮春晚舞台、照亮全球地标，大家愈发清晰地意识到：红花郎能成为很多人的春晚记忆，不是偶然，而是以十七载长期主义 为底色，用2026红花郎春晚季多个维度的精细化布局，把自身的品质、团圆的温情、文化的厚度，融入春节的每一个高光瞬间。 如今，红花郎早已不仅仅是春晚的合作伙伴，而是春晚记忆中的白酒坐标，是国人新春团圆里，最具烟火气、最有专业度的品牌印记。 十七载不缺席 白酒品牌传播的"长期主义" 在白酒行业与春晚IP的合作中，红花郎走出了一条自己的路。 从2009年首次独家冠名"我最喜爱的春晚节目评选"，到2022年特约《春晚有心意》，再到2024年、2025年的深度绑定，直至2026年以"骐骥驰骋，神采飞 扬"合作品牌身份再度亮相，十七载风雨无阻，即使在行业调整期，也在持续深耕春晚IP。 这份坚持的背后，是对春晚IP价值的理解：春晚不仅是流量入口，更是全球华人情感交汇的场域，是品牌与消费者建立深层连接的契机。 2026年，这份深耕有 ...

除夕，当央视春晚的镜头扫过亿万家庭的团圆桌，总有一抹"中国红"能精准击中中国人的情感共鸣——这便是红花郎与春晚十七年来沉淀的默契。 2026马年春晚，当这抹红再度点亮春晚舞台、照亮全球地标，大家愈发清晰地意识到：红花郎能成为很多人的春晚记忆，不是偶然，而是以十七载长期主义 为底色，用2026红花郎春晚季多个维度的精细化布局，把自身的品质、团圆的温情、文化的厚度，融入春节的每一个高光瞬间。 如今，红花郎早已不仅仅是春晚的合作伙伴，而是春晚记忆中的白酒坐标，是国人新春团圆里，最具烟火气、最有专业度的品牌印记。 01 十七载不缺席 白酒品牌传播的"长期主义" 在白酒行业与春晚IP的合作中，红花郎走出了一条自己的路。 从2009年首次独家冠名"我最喜爱的春晚节目评选"，到2022年特约《春晚有心意》，再到2024年、2025年的深度绑定，直至2026年以"骐骥驰骋，神采飞 扬"合作品牌身份再度亮相，十七载风雨无阻，即使在行业调整期，也在持续深耕春晚IP。 先看内容端的突破，最能体现这份"用心"。 这份坚持的背后，是对春晚IP价值的理解：春晚不仅是流量入口，更是全球华人情感交汇的场域，是品牌与消费者建立深层连接的契机。 ...

Group 1 - The article highlights the establishment of China's first winery evaluation standard, which was initiated by the China Food and Drug Safety Promotion Association and officially released in 2022, filling a gap in the Chinese wine industry [1] - The standard aims to promote the quality and cultural innovation of Chinese wine, with nationwide implementation planned for 2023 [1] - Various national events and forums have been organized to enhance the influence and value of the wine industry, including the "International High-Quality Development Conference for Safe Food" and the "Wine Culture Innovation Development Forum" [1][4] Group 2 - The article outlines the extensive experience of Ye Qing in media and brand culture, with over 20 years in the industry and various leadership roles in major media organizations [1][3] - Ye Qing holds multiple positions in various organizations related to wine culture and brand innovation, including Secretary-General of the China Winery Grading Management Evaluation Committee and Executive Director of the China Wine Culture Brand Innovation Research Institute [3] - The article emphasizes Ye Qing's commitment to serving the wine industry and enhancing brand influence, which has garnered widespread recognition from various sectors [4]

Core Insights - The "Wuliangye Theme Day" at the 2025 Osaka Expo successfully showcased the brand as a high-level partner of the China Pavilion, enhancing its global presence and cultural exchange [1][4] - The event featured immersive visual displays, including a 12.98-meter LED screen that highlighted Wuliangye's historical milestones and its partnership with the Expo [1][2] - Interactive activities engaged attendees, allowing them to collect themed stamps for commemorative gifts, enhancing the overall experience [2][3] Group 1: Event Highlights - The event was themed "Appreciating the Light of Civilization, Sharing a Beautiful Future," emphasizing cultural exchange through various activities [1] - Wuliangye displayed its classic product series, showcasing its heritage and achievements, including multiple national awards and recognitions [2] - The event included a donation of commemorative gift boxes to the China Pavilion, symbolizing the partnership and cultural significance [3] Group 2: Marketing and Brand Strategy - Wuliangye plans to leverage the Expo as a platform for innovative marketing and cultural storytelling to connect with global consumers [4] - The opening of the second overseas authorized experience restaurant, "Xin Long Yin," in Osaka aims to blend Chinese and Japanese culinary cultures, enhancing brand recognition in Japan [3] - A marketing campaign titled "Wuliangye Expo Season" is being conducted in Tokyo and Osaka, promoting Chinese culture through various dining experiences [3]

Core Insights - The rise of 5G mobile connectivity has made short videos a crucial communication bridge between brands and consumers, particularly in the liquor industry where traditional marketing methods are losing effectiveness [1] - Niulanshan, a historic Chinese liquor brand, has adapted its strategies over the years, evolving from a regional focus to a national and now international presence, always prioritizing consumer needs [1][16] Brand Development - Niulanshan has emphasized brand culture and storytelling through short videos, integrating its brand philosophy with consumers' daily lives, thus transforming into a cultural symbol [2] - The "Smoke and Fire in the World" series of short films has resonated deeply with audiences, establishing emotional connections between the brand and consumers [3][4] Marketing Strategies - Niulanshan has collaborated with popular variety shows to enhance brand visibility and evoke positive consumer memories associated with taste, linking the brand to local cultures [5] - The brand has built a diverse new media matrix, utilizing platforms like Douyin and WeChat to engage consumers through various content types, enhancing user interaction and brand loyalty [6] Quality and Innovation - Niulanshan maintains traditional brewing techniques while embracing innovation, ensuring high-quality products through strict quality control and premium raw materials [13] - The company is investing in technological advancements and digital transformation to improve production efficiency and enhance consumer shopping experiences [14] Future Outlook - Niulanshan aims to deepen its integration into consumers' lives and maintain its focus on meeting the needs of the masses, which is expected to provide a competitive edge in the market [16]