公务员的酒杯一停，烟酒店的老板们集体傻眼了。史上最严"禁酒令"满月，全国烟酒店销量暴跌80%，有人扛不住直接关门，有人靠卖 矿泉水续命，连茅台五粮液都被按在地上摩擦——这哪是政策调控？简直是给靠公款喝酒续命的白酒行业来了一记断子绝孙脚。但你 以为这只是烟酒老板的灾难？错了，这背后藏着中国消费市场最痛的一场刮骨疗毒，今天咱们就来扒一扒：那些年靠公款撑起的白酒 泡沫，到底是怎么被戳破的？ 一、从日赚3万到日亏5千：烟酒店老板的"30天地狱模式" "以前国企采购一个电话，我一天能卖50箱茅台；现在一个月过去了，连5箱五粮液都卖不动。"郑州烟酒店老板老张把账本拍在桌上， 红着眼圈骂娘。5月18日新《条例》一出台，他店里50%的团购订单直接归零——那些常年合作的医院、银行、铁路工程局，电话要么 打不通，要么接了就说"以后别送酒了，送了也不敢收"。 这不是个例。微酒调研的安徽、河南、山东等地，90%的烟酒店都在喊"活不下去"。合肥李总的"大一点酒库"以前靠政府单位团购撑 着，现在销量暴跌90%，店里堆着的上百箱剑南春、泸州老窖，连员工工资都快抵不上了。济南老王更绝，现在每天开门第一件事是 摆矿泉水和啤酒，"白酒？别提了， ...

随着5G移动互联时代的到来，短视频已经成为品牌与消费者沟通的重要桥梁。在白酒行业，传统营销 方式的效果逐渐减弱，而短视频则为白酒品牌提供了新的增长机遇。 作为拥有深厚历史底蕴的白酒品牌，牛栏山的发展历程本身就是一部中国白酒行业的缩影。自1952年成 立以来，牛栏山始终扎根于北京顺义这片土地，秉持"为民酿酒，酿好民酒"的经营理念，历经七十载风 雨洗礼，从一家地方酒厂逐步成长为全国知名的白酒品牌。其产品以亲民的价格、纯正的口感和稳定的 品质，赢得了广大消费者的信赖，成为"民酒"的代名词。 在品牌发展的不同阶段，牛栏山也始终紧跟时代步伐，不断调整战略方向。从早期专注于区域市场深 耕，到后来积极拓展全国市场，再到如今布局国际化战略，牛栏山始终以消费者需求为核心，持续优化 产品矩阵与服务体系。 近年来，面对消费升级和市场竞争加剧的双重挑战，牛栏山更加注重品牌文化的塑造与传播，通过短视 频等新兴媒介，将品牌理念与消费者生活场景深度融合，让"牛栏山"不仅是一个白酒品牌，更成为一种 文化符号，承载着人们对平凡生活的热爱与对烟火人间的深情共鸣。牛栏山推出的《烟火人间》系列短 片，通过讲述平凡而真实的故事，深刻触动了观众的心弦， ...

Core Insights - Shunxin Agriculture reported a revenue of 9.126 billion yuan and a net profit of 231 million yuan for the previous year, marking a year-on-year increase of 178.2% [1] - The company aims to enhance its governance and improve the quality of its listed entity while focusing on its two main businesses: liquor and pork [3] Liquor Business - In 2024, Shunxin's liquor segment generated a revenue of 7.041 billion yuan, reflecting a growth of 3.19% year-on-year, with sales volume reaching 369,400 kiloliters [1] - The Niulanshan distillery capitalized on market trends, achieving significant sales growth in key regions, with the Pearl River Delta market increasing by 50% and Xinjiang market by 23% year-on-year [1] - The classic Erguotou series saw a sales increase of 32%, while the traditional Erguotou series grew by 37% year-on-year [1][2] Pork Business - The pork segment reported a revenue of 1.891 billion yuan, down 27.21% year-on-year, with slaughtering and breeding revenues at 1.689 billion yuan and 202 million yuan, respectively [2] - The company has been adjusting its production rhythm in response to industry dynamics and pork price trends to ensure stable supply in the Beijing market [2] - Shunxin has been recognized as a "Beijing Old Brand" enterprise and has been included in the "China Meat Food Safety Credit System Construction Demonstration Project" for ten consecutive years, enhancing its brand value [2] Future Strategy - For 2025, Shunxin has outlined a "Five-Five" development strategy focusing on governance and quality enhancement, aiming to strengthen its liquor and pork businesses [3] - The liquor segment will leverage consumer trends and technological advancements to establish a new brand of Chinese liquor, while the pork segment will focus on high-quality meat supply and processing [3] - The company plans to distribute a cash dividend of 1.50 yuan per 10 shares, totaling 111.27 million yuan, with a payout ratio of 48.13%, the highest in 22 years [3]