Core Insights - Changsha Beichen Delta Commercial Project will be upgraded to Changsha Beichen Hui on September 20, injecting new momentum into the city's development as an international consumption center [1][3] Company Overview - Beichen Group has been operating in Hunan for 18 years, having invested a total of 50 billion yuan to create a city complex with a total construction area of 5.2 million square meters [3] - Following the expiration of its partnership with Joy City, Beichen Group will independently operate and upgrade the project, achieving a brand renewal rate of 95% [3] New Developments - The new positioning of Changsha Beichen Hui is "Trendy Stars, Family Love," focusing on young families and trendy consumers [3] - The project will introduce 24 first stores in Central China, including a cycling lifestyle store, a celebrity coffee brand, and a Chinese tea and wine bar [3] Lifestyle and Experience Enhancements - Four major lifestyle scenarios will be constructed, including: - An art lifestyle scene featuring a giant art installation by a contemporary artist, creating the "Xiangjiang Art Corridor" [3] - A quality lifestyle scene retaining landmarks like the Jiangjing Rainbow Slide and upgrading stores such as Huawei flagship and Pop Mart concept store [3] - A fashion social scene introducing stores managed by Hunan celebrities, creating a "slow flash park" [3] - An entertainment experience scene linking cultural landmarks along a 2.5-kilometer riverside walkway to enhance night economy [3] Collaborative Initiatives - The "Beichen Riverside Business Circle New Life Innovation Alliance" is initiated by the Kaifu District government and Beichen Group, covering a 3-kilometer riverside area to connect cultural landmarks and promote resource sharing [3]