转自：北京青年报客户端 2025年12月29日，戴德梁行发布《2025年四季度北京写字楼零售市场报告》。报告中提到，北京零售市 场迎来供应小高峰，存量改造与首店经济共同驱动市场提质升级。 商圈品牌布局方面，在新增项目的带动下，首店经济持续升温，各区域均迎来不同层级的品牌首店、旗 舰店入驻，有效激活区域消费潜力。其中，北京ART PARK大融城东区引入chili's北京首店、lululemon 京西旗舰店、GAGA京西旗舰店等特色品牌，丰富区域商业业态。 报告中还提到，2025年全年，北京零售市场共有13个优质项目开业，新增优质零售空间超110万平方 米，同时多个老旧项目完成升级改造后重新入市，有效推动市场提质升级。报告预测，未来三年，北京 零售市场预计仍有近200万平方米新增供应计划入市。 文/北京青年报记者 宋霞 编辑/刘忠禹 责任编辑：梁燕(EN003) 报告中提到，四季度，写字楼市场租赁需求仍以传统优势行业为主。报告显示，过去五年，传媒、电 子、计算机及通信（TMT）行业在写字楼市场的成交占比接近45%，其中人工智能领域发展尤为迅猛， 成为驱动行业需求增长的核心动力。细分领域中，专业服务业内律所表现最为 ...

Core Insights - The signing of a partnership between Longfor Commercial and Beijing Aozhong Xingye marks a significant opportunity for the revitalization of the World Trade Center (WTC) in Beijing, which has faced declining foot traffic and rising vacancy rates due to competition from emerging commercial entities and outdated operational models [1][3][4] Group 1: Project Overview - Longfor Commercial has officially taken over the operational rights of WTC, marking it as their 10th project in Beijing, with plans to enhance its commercial vitality through improved management, digital systems, and marketing strategies [3][4] - The WTC, once a benchmark for fashion consumption in Beijing's CBD, has struggled with outdated business models and a lack of innovation, leading to a need for a comprehensive overhaul [1][6] Group 2: Market Context - The WTC is located in a prime area of Beijing's CBD, surrounded by high-end residential and commercial developments, which provides a strong customer base and potential for growth [7][12] - The surrounding commercial landscape is undergoing upgrades, including the second phase of the Chaoyang cultural tourism project, which aims to enhance the area's appeal and consumer experience [11] Group 3: Strategic Implications - The collaboration is seen as a strategic move for Longfor to solidify its presence in Beijing's core commercial areas, leveraging its expertise in operational management to rejuvenate the WTC [4][12] - Experts suggest that the future of commercial projects lies in providing diverse experiences and emotional connections, moving beyond traditional shopping to include entertainment and cultural offerings [12]

Core Viewpoint - Longfor Group is transitioning towards a second growth curve by enhancing its operational capabilities in commercial real estate, particularly in light of declining development business performance [2][4][6]. Group 1: Current Business Performance - Longfor Group reported operating revenue of approximately RMB 22.16 billion for the first ten months of 2025, accounting for 39.7% of its contract sales during the same period [2]. - The company's contract sales have significantly decreased from RMB 290.1 billion in 2021 to RMB 55.8 billion in the first ten months of 2025, with an expectation of falling below RMB 100 billion for the first time since 2017 [4]. - The share of recurring business revenue in total revenue has been increasing, reaching 22.6% in the first half of 2025, but the gross profit margin for recurring business was only 12.6%, indicating insufficient support for overall profitability [7][8]. Group 2: Comparison with Competitors - Longfor's recurring business gross profit margin is significantly lower than that of China Resources Land, which achieved a gross profit margin of 24% in its recurring business [7][8]. - The difference in profitability is attributed to the positioning of their commercial segments, with Longfor targeting middle-income families while China Resources focuses on high-end consumers [8]. Group 3: Strategic Moves and Challenges - The acquisition of the World Trade Center project in Beijing is seen as a strategic opportunity for Longfor to enhance its presence in the high-end commercial market and improve brand visibility [9][10][12]. - The project has the potential to diversify Longfor's commercial product offerings and align with government policies encouraging the integration of commercial and cultural tourism [14]. - However, challenges include the need for significant capital investment for upgrades, uncertainty in rental income due to high vacancy rates (40%-50%), and a lack of experience in renovating older commercial properties [16][17].

Core Viewpoint - The signing of the agreement between Beijing Aozhongxingye and Longfor Commercial for the Beijing World Trade Center project marks a significant transition for the CBD landmark, indicating Longfor's completion of its tenth commercial project in Beijing [1][4]. Group 1: Project Background - The Beijing World Trade Center, which opened in 2007, was once a vibrant commercial hub featuring Asia's largest sky screen, attracting significant foot traffic and hosting high-profile brands like ZARA and the upscale restaurant chain, Golden Jaguar [2]. - In recent years, the project has faced severe competition from nearby commercial areas, such as Taikoo Li Sanlitun and THE BOX, which have drawn away customers and contributed to the decline of the World Trade Center [2][3]. - The pandemic exacerbated the situation, leading to financial difficulties for tenants, resulting in many opting to vacate the premises after unsuccessful negotiations for rent reductions [2]. Group 2: Market Dynamics - The World Trade Center was previously put up for sale in 2015, with a reported valuation of approximately 4 billion yuan, but the sale fell through due to asset issues faced by the owner [3]. - According to a report by CBRE, over 1 million square meters of new commercial space is expected to be added in Beijing in 2024, intensifying competition in the core area and further squeezing the World Trade Center's market position [3]. Group 3: Longfor's Strategy - Following the acquisition, Longfor Commercial has established a network of commercial projects in Beijing, including nine "Tianjie" locations, enhancing its market presence across various districts [5]. - The successful transformation of the Beiyuan Tianjie project, which achieved a 99% leasing rate and generated over 33 million yuan in revenue within the first three days of opening, sets a positive precedent for the upcoming operations of the World Trade Center [5][6]. - Longfor's commercial operations reported a rental income of 7.01 billion yuan for the first half of 2025, reflecting a 2.5% year-on-year increase, with a high occupancy rate of 97% across its 89 shopping centers [6].

Core Viewpoint - The partnership between Longfor Commercial and Beijing Aozhong Xingye aims to revitalize the Beijing World Trade Center (WTC) project, positioning it as a commercial aesthetic landmark in Beijing's CBD, marking Longfor's 10th project in the city [1][4]. Group 1: Historical Context and Challenges - The WTC was once a prominent commercial landmark in Beijing, known for its massive electronic canopy, which cost 250 million yuan and is the largest in Asia [2]. - The WTC gained fame during the 2008 Beijing Olympics but has since struggled with declining foot traffic and brand appeal due to the emergence of new commercial entities [2][3]. - The overall retail real estate market in Beijing is under pressure, with a reported 3.5% decline in effective rents and a 7.1% vacancy rate in the city center as of Q3 2025 [3]. Group 2: Current Developments - Longfor Commercial's entry into the WTC project is part of its strategy to expand its presence in Beijing, now operating 10 commercial projects in the city [5]. - The collaboration aims to leverage the WTC's historical significance while addressing its operational challenges, focusing on creating a new identity as a commercial aesthetic landmark [4][6]. - The success of this partnership will depend on Longfor's ability to innovate and attract foot traffic, as traditional shopping centers face the need for systemic innovation beyond mere tenant acquisition [6].

Core Insights - The World Trade Center (WTC) in Beijing is undergoing a transformation with Longfor Commercial officially signing to operate the project, aiming to create a commercial aesthetic landmark in the CBD [1] Group 1: Project Overview - The WTC features a sky screen measuring 250 meters in length and 30 meters in width, costing 250 million yuan, and was the largest LCD screen in Asia when completed in 2006 [1] - Since its opening in 2007, WTC quickly became a phenomenon in Beijing, but has seen a decline in international brands and foot traffic in recent years due to the rise of new commercial projects in the CBD and changing consumer habits [1] Group 2: Strategic Implications - Longfor Commercial's entry is seen as a potential turning point for WTC, as it has already established nine projects in Beijing, including Changying Tianjie and Lize Tianjie, employing a differentiated operational strategy [1] - The planned transformation of WTC into a commercial aesthetic landmark will incorporate more artistic and cultural elements, allowing it to develop synergistically with nearby Qiaofu Fangcaodi [1]

Core Insights - The World Trade Center (WTC) in Beijing is undergoing a transformation as Longfor Commercial has officially signed a contract to take over its operations, aiming to create a new commercial aesthetic landmark in the CBD [1][2] Group 1: Project Overview - The WTC features a large canopy measuring 250 meters in length and 30 meters in width, which cost 250 million yuan to build and was the largest LCD screen in Asia when completed in 2006 [1] - Since its opening in 2007, the WTC quickly became a phenomenon in Beijing, attracting consumers with its massive canopy and international brand flagship stores [1] Group 2: Current Challenges - In recent years, the WTC has shown signs of decline due to the rise of new commercial projects in the CBD and changing consumer habits, leading to the exit of several international brands and a significant drop in foot traffic [1] - Many shops within the WTC have remained vacant, indicating a survival crisis for this once-thriving commercial landmark [1] Group 3: Future Prospects - Longfor Commercial's entry into the WTC may provide a turning point, as the company has successfully implemented a differentiated operational strategy across its nine other projects in Beijing, such as Changying Tianjie and Lize Tianjie [1] - The planned transformation will incorporate more artistic and cultural elements, allowing the WTC to develop in synergy with nearby commercial areas like Qiaofu Fangcaodi [2]