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专访海天味业副总裁桂军强:百年品牌的周期韧性
新华财经广州12月31日电(记者吕光一、郝菁、王钊)12月27日,海天味业正式发起"小粉盖爱心捐赠 行动",承诺每售出一瓶该系列产品即捐赠1元,用于支持营养健康公益项目。同时,海天还将12月27日 定为"爱心加码日",当天小粉盖系列产品销售额将全额捐出,专项用于改善乡村学生缺铁性贫血问题。 此举不仅创新了公益参与模式,也让日常消费化为传递温暖的公益力量。 这份品牌温暖的背后,是企业一整套以"长期主义"为核心的经营哲学。记者了解到,当前调味品行业正 从增量市场转向存量竞争,产品同质化加剧,多家企业面临增长压力。而海天在经历短期调整后逆势而 上,成功实现"巨轮调头",稳中求进。这份韧性从何而来?转型背后是怎样的战略布局?日前,记者专 访了海天味业副总裁桂军强,探寻这家百年企业在行业变革中的坚守与创新。 四维协同:激活转型内生动力 "调味品行业已告别高速增长的粗放时代,正迈向高质量发展与价值竞争的新阶段。"桂军强坦言,海天 的核心驱动力已从过去的渠道与规模优势,升级为"市场需求、智能制造、绿色发展、品牌创新"四维协 同的新型动力系统,这正是企业逆势增长的关键所在。 所谓"四维协同",即市场需求驱动,从"普适性"走向 ...
数据赋能破解交通动脉拥堵难题,武汉这一举措获评全国典型案例
Chang Jiang Ri Bao· 2025-05-30 12:31
Core Viewpoint - The implementation of an innovative hotline service model in Wuhan has successfully addressed traffic congestion issues affecting over 400,000 residents, showcasing the effectiveness of integrating AI and data-driven approaches in public service [1][2]. Group 1: Traffic Congestion Solutions - The Huangxiaoh River Road is a critical traffic artery for over 400,000 residents, experiencing high vehicle flow and frequent accidents during peak hours, leading to numerous complaints to the Wuhan citizen hotline [1]. - The hotline introduced a new model combining "hotline-driven, data-enabled, and four-dimensional collaboration" to respond to public concerns, implementing a rapid response mechanism of "1-hour response, 24-hour resolution" [1][2]. - A "congestion heat map" was created by integrating hotline complaint data, traffic monitoring, and illegal parking records to identify specific congestion points for real-time police deployment and traffic signal adjustments [1]. Group 2: Collaborative Governance - The hotline conducted a comprehensive review of traffic complaints and organized discussions with local traffic management, residents, property companies, and educational institutions to develop a collaborative governance plan [2]. - The traffic team optimized parking lot traffic flow and improved vehicle passage efficiency by marking fire lane grids and enhancing management at the Tianhui Building entrance [2]. - Local schools and community organizations promoted staggered school release times and encouraged green travel to alleviate road congestion [2]. Group 3: Performance Improvement - Traffic flow resilience on Huangxiaoh River Road has significantly improved, with average speeds during peak hours increasing and travel times reduced by approximately 50%, while complaints decreased by about 88% [2]. - The Wuhan citizen hotline has transitioned from a traditional service to an intelligent service platform, utilizing AI for smart classification, dispatch, and closed-loop management, effectively addressing seasonal and regional public issues [2].