题图 | 《湮灭之潮》 国产单机游戏正在逐渐迈入新的阶段。 去年《黑神话：悟空》成为热议游戏之后，不少国产单机游戏也提上了曝光的日程，单今年的B站「游先看」栏目之下，就有《长生：白夜无名》《逆行 计划：共生者》等不太知名的厂商及产品都开始走进了大众视野。另外有UP主透露，「游先看」栏目并没有盈利指标，本意只是「想为国产游戏做点 事」，可见市场信心有进一步提升。 从市场数据上亦能反映出玩家需求的热度。根据中国游戏产业报告，今年上半年国内主机游戏市场实际销售收入超过10亿，同比增长将近30%，当中得益 于《黑神话：悟空》的余热以及新品的热销。 从生产侧、宣传侧、需求侧各方面来看，国产单机游戏行业似乎都迎来了新一轮成长，同时也表现出了新的趋势。 动作游戏成了热门赛道 首先最为受到广泛讨论的，是国产ARPG正在成为国产单机游戏的热门赛道。尤其是国产魂like游戏的出现甚至让部分玩家感到枯燥，以至于每当一款新 的国产动作单机游戏首曝时，总难免会出现「怎么又是魂like游戏」之类的声音。 据公开消息表示《影之刃零》 在2022年初正式开始研发，游戏准备在今年公布发售时间，但暂未有新消息。今年早些时候《影之刃零》举办了一场 ...

Core Viewpoint - The recent news highlights the dissolution of NetEase's single-player game project "Wanjin Changge: Three Kingdoms," which was initially anticipated to be a significant entry in the domestic 4X game market. The project faced challenges in marketing, gameplay maturity, and market positioning, leading to its cancellation [2][12][17]. Group 1: Project Overview - "Wanjin Changge: Three Kingdoms" was developed by a team with nearly ten years of experience from "Rate of the Land" and aimed to compete with the classic "Romance of the Three Kingdoms" series. The project had a development cycle of nearly three years, initially starting with a team of fewer than 20 people and later expanding to under 50 [4][7]. - The game was designed to feature seamless large-map battles and a hybrid gameplay model combining turn-based strategy with real-time combat, which posed significant technical challenges [8][9]. Group 2: Market Context - The cancellation of "Wanjin Changge: Three Kingdoms" reflects the broader challenges faced by major domestic companies in transitioning to single-player games. The high development costs and long return cycles of AAA single-player games, averaging over 150 million yuan, conflict with the quick monetization strategies of traditional mobile game businesses [12][14]. - The single-player strategy game market has been dominated by established titles like "Civilization" and "Total War," making it difficult for new entrants to gain traction without innovative gameplay [14][17]. Group 3: Future Implications - The failure of "Wanjin Changge: Three Kingdoms" may impact NetEase's strategy in the single-player game sector, as the company had aimed to leverage its experience from mobile games to create a differentiated product. The cancellation could hinder its ability to capitalize on the potential user base created by the decline of existing titles in the market [16][17]. - The project’s dissolution also raises questions about the future of the team members, with some being reassigned to other projects while others face layoffs, indicating a potential loss of talent in the industry [12][18].