Core Insights - The Qingdao International Beer Festival has evolved from a local celebration into an international cultural symbol over its 35-year history, showcasing the city's identity and fostering global connections [6][8]. Group 1: Festival Evolution - The first Qingdao International Beer Festival took place in June 1991, attracting over 100 breweries and more than 100,000 attendees, marking the beginning of a significant cultural event [3][4]. - By 1994, the establishment of the Qingdao International Beer City solidified the festival's location, with 500,000 attendees and 200 tons of beer sold, indicating rapid growth [4]. - The festival has expanded its duration from 24 days to one month in 2025, featuring over 2,300 beer varieties, the highest in its history [4][6]. Group 2: Economic Impact - The 34th festival attracted 6.36 million visitors, with beer consumption reaching over 2,800 tons and generating significant economic activity, including 500 cultural events and 1,807 competitions [6][7]. - The festival's activities have driven local tourism and consumption, with the West Coast venue and Laoshan venue contributing to a total revenue of 350 million yuan for surrounding businesses [6][7]. Group 3: International Engagement - The festival serves as a bridge for international exchange, with increasing numbers of foreign tourists, particularly from South Korea, drawn to the event [8][9]. - Various international activities and collaborations are being introduced, including the "Beer Festival Theme Cross-Border Travel" initiative, aimed at creating a tourism ecosystem that promotes cultural exchange [9].