一座商圈的潜力有多大？以点带面的辐射效应能创造多少价值？ 五年前，当重庆解放碑商圈获评全国首批"示范步行街"时，或许很少有人能预见到，这条承载着重庆记 忆的老街，会成为观察这座城市国际化消费竞争力生长的绝佳窗口。 以两次空间扩容为起点，解放碑商圈通过硬件改造、业态升级、智慧赋能与文化浸润自我革新，成功实 现从传统商圈到国际化消费地标的重要跃迁。它的每一次迭代，都呼应着重庆从内陆腹地向开放前沿的 战略转身。如今，这里不仅是重庆的"城市会客厅"，更以多维立体的发展态势成为中西部商业活力的鲜 明标杆。 这种持续跃升的影响力，吸引了全球知名商业媒体的关注与认可——重庆解放碑CBD已连续三年入选 福布斯中国中央商务区国际化消费竞争力评选，其品牌价值与国际辨识度正加速提升。 空间蝶变：两次扩容背后的"大城雄心" 解放碑商圈位于重庆市渝中区东部，是解放碑中央商务区的极核。 2019年改造提升期间，解放碑商圈的主街面积由0.92平方公里拓展至1.2平方公里，纯步行长度由1,000 米延伸至1,500米。及至2021年，《成渝地区双城经济圈建设规划纲要》出台赋予了第二次扩容更加宏 大的使命——助力重庆"打造世界知名商圈"。于是 ...

Core Insights - The article emphasizes the critical role of consumption in China's economic growth, particularly in the context of optimizing economic structure and transforming development momentum [2][19] - The 2024 Forbes China Central Business District (CBD) Consumption Competitiveness Evaluation highlights how cities are evolving under the dual trends of "internationalization + localization" and "digitalization + experiential consumption" [2][3] Evaluation Framework - The evaluation employs a multi-dimensional assessment system with nearly 40 comprehensive indicators, integrating quantitative data and qualitative information [4] - Key evaluation dimensions include consumption market prosperity, payment convenience, international consumption attractiveness, resource aggregation, and policy leadership, each contributing 20% to the overall score [5] Selected CBDs - The evaluation identified ten representative CBDs, maintaining a consistent list from the previous year while introducing new focus areas such as "consumption resources" and "consumption policies" [17] - The top three CBDs are Beijing, Shanghai, and Guangzhou, with Beijing leading due to its international financial focus [17] Consumption Market Performance - China's total retail sales of consumer goods reached 487,895 billion yuan in 2024, growing by 3.5% year-on-year, with Shanghai and Chongqing leading in sales figures [19] - Notably, Chongqing surpassed Shanghai in retail sales in the first half of 2025, temporarily positioning itself as China's "consumption capital" [19] Internationalization as a Key Indicator - Internationalization is a crucial metric for assessing CBD capabilities and global positioning, with Beijing and Shanghai excelling due to their established international business ecosystems [20][21] - Initiatives like tax refund services and mobile payment innovations are aimed at enhancing the international consumer experience in these cities [21] Policy and Scene Integration - CBDs are leveraging policy incentives and innovative business models to drive consumption upgrades, with cities like Guangzhou and Chongqing implementing targeted strategies to enhance their consumption landscapes [22] - The transformation of CBDs from traditional business hubs to integrated consumption scenes reflects a broader trend of merging commerce, culture, tourism, and digital services [22] Regional Collaboration and Functional Differentiation - The evaluation highlights the emergence of multiple CBDs within the same city, each focusing on distinct functions, thereby enhancing overall economic resilience and functionality [23] - This "multi-core" development model is particularly evident in regions like the Yangtze River Delta and the Pearl River Delta, where CBDs collaborate through transportation, industry, and policy integration [23]

2025 年 11 月 20 日，商务部、财政部公示 "国际化消费环境建设试点城市"名单，采用"5+10" 梯度布 局：5 个首批国际消费中心城市为上海、北京、广州、天津、重庆（各获 2 亿元中央补助），新入选 10 个试点城市：南京、杭州、厦门、青岛、武汉、长沙、深圳、成都、昆明、西安（各获 1 亿元补助）！ 尽管郑州 2024 年社会消费品零售总额达 5885 亿元，排名全国第 13 位，略高于长沙 (5798 亿元)，且为 人口超 1300 万的国家中心城市，但很遗憾，它没有被评上 说句伤郑州心的话，郑州虽贵为中原第一大城，但"国际化视野" 真的不强，尤其在消费相关的跨境旅 游、跨境消费、跨境商务方面，对境外客商的吸引力明显不足。 此外，郑州空有国际航空枢纽优势，但在扩大国际航线网络，提升入境游客便利度方面提升相对较慢。 其次，作为文化大省的省会，其在挖掘中原文化 IP，培育具有国际影响力的消费品牌方面更是有所欠 缺，整个城市几乎都在内卷电商、直播之类的淘品牌、抖品牌，缺乏具有国际化进取能力的本土消费品 牌和相应的政策扶持规划。不仅如此，某种程度上郑州IP出不去，也引不进来国际IP的问题还同时存 在，其 ...

Core Viewpoint - The "Huaqiangbei Business District" is leveraging the outbound tax refund policy to enhance its international competitiveness and attract foreign tourists, with 20 tax refund stores currently operational in the area, accounting for nearly a quarter of the stores in the Futian District [1][2]. Group 1: Outbound Tax Refund Policy - The outbound tax refund policy is seen as a crucial engine for enhancing the international capability of the business district, attracting foreign consumer spending, and promoting the upgrade of consumption quality [1]. - The Huaqiangbei Business District has a natural advantage for developing outbound tax refund services due to its status as a globally recognized electronic industry hub, strong commercial foundation, and rich brand resources [1]. Group 2: Business District Features - Huaqiangbei is recognized as the first 5G street in the country, a national innovation and entrepreneurship base, and a 3A-level scenic area in Shenzhen's Futian District, with peak daily foot traffic exceeding one million [2]. - The area has seen an average daily foreign visitor flow of over 8,000 people, and it has optimized payment experiences for foreign customers by implementing a service standard of "large card payments, small QR code payments, and cash as a backup" [2]. Group 3: Expansion of Tax Refund Stores - The outbound tax refund initiative is rapidly being implemented, with 20 tax refund stores already established, creating an initial clustering effect [2]. - Shenzhen has been expanding its outbound tax refund stores, with over 400 stores listed in nine batches, and sales of tax refund goods from January to May this year have increased by over 2.1 times year-on-year [2]. - The tenth batch of outbound tax refund store selection is currently underway, with an expected addition of over 100 new stores [3].