在地化运营

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路易威登“巨轮”泊岸上海,或为全国提供零售创新示范
Xin Lang Cai Jing· 2025-06-26 14:21
Core Insights - Louis Vuitton is set to open "Louis, The Boat" in Shanghai on June 28, featuring a 1,600 square meter space with a retrospective exhibition and retail areas [1][2][4] - The brand's CEO expresses optimism about China's economic development and consumer confidence, indicating strong revenue performance compared to the LVMH group average [2][4] - Louis Vuitton has a long history in China, having opened its first store in Shanghai in 1994, and has since established multiple locations in the city [4][6] Group 1: Investment and Expansion - The new space in Shanghai represents Louis Vuitton's continued investment in the Chinese market, reflecting the city's status as a major luxury goods market [4][6] - The brand has opened eight stores in Shanghai, making it a key city for luxury brands in China [6][19] - Louis Vuitton's strategy includes hosting large-scale events and exhibitions to enhance brand visibility and consumer loyalty [9][10] Group 2: Cultural Engagement and Retail Innovation - The "Visionary Journeys" exhibition will showcase over 140 items, reinforcing the brand's heritage and craftsmanship [6][7] - The integration of retail and dining experiences in "Louis, The Boat" marks a significant step in diversifying the brand's offerings in China [12][13] - Louis Vuitton aims to establish itself as a cultural brand by collaborating with artists and providing unique retail experiences [14][16] Group 3: Market Position and Future Plans - The brand's ongoing projects in Shanghai and other cities demonstrate a commitment to localized operations and cultural relevance [16][19] - Louis Vuitton plans to expand its presence in China with new flagship stores and a beauty line, indicating a broader strategy to integrate into consumers' lifestyles [14][19] - The brand's collaboration with major events, such as Formula 1, aims to enhance brand recognition and consumer engagement in the luxury market [10][19]
富达基金,换帅!
券商中国· 2025-05-24 02:11
近日,富达国际宣布任命孙晨为富达基金总经理,全面领导富达国际在中国的全资公募基金业务。 资料显示,孙晨拥有丰富的国际资管经验,此前曾在Tradeweb、嘉实国际及嘉信理财等多家机构担任高管,长 期聚焦亚太市场。随着孙晨的到任,富达基金管理层完成新一轮优化,也标志着董事长黄小薏自代总经理岗位 的顺利交棒。 当前,外资公募正稳步融入中国基金行业生态,在产品创新与团队搭建方面不断探索适应本地市场的路径。业 内人士认为,此次富达基金的高层人事调整体现了富达对中国市场的持续重视,也释放出其在"在地化"运营方 面进一步提速的信号。外资机构的深耕与参与,有望为公募行业注入更多元的理念与活力,推动市场竞争结构 更加健康均衡。 富达国际亚太区(日本除外)总裁莫达文(Damien Mooney)表示,中国是富达国际的长期重点市场之一,希望能 用富达长期以来在全球打磨的投资研究能力和养老解决方案服务好中国的零售和机构投资者,而孙晨的任命正 是富达立志要在中国大展宏图的又一重要人事安排。 莫达文进一步表示,相信孙晨丰富的经验和对中国资管行业的深刻洞察使其成为这一关键职位的最佳人选,并 能领导现有业务在已取得的进展之上不断前进。富达国 ...
西南首家城市旗舰店开业!优衣库:坚定看好中国市场 本月底再开两家店
Mei Ri Jing Ji Xin Wen· 2025-05-16 16:23
Core Insights - Uniqlo's strategy in China focuses on local market engagement and product localization, as evidenced by the launch of exclusive products in Chengdu [2][5][6] - The opening of the flagship store in Chengdu highlights the city's strong consumer potential and Uniqlo's commitment to expanding its presence in China [3][4][6] - Uniqlo's collaboration with local brands and cultural elements reflects its adaptation to the Chinese market, enhancing its appeal among consumers [5][7][8] Company Expansion - Since entering the Chinese market in 2002, Uniqlo has expanded to over 900 stores across various city tiers, demonstrating a robust growth strategy [3][6] - The company plans to open additional flagship stores in cities like Changsha and Kunming, indicating a targeted approach to market penetration [5][6] Product Localization - Uniqlo has introduced localized products, such as the "mini dumpling bag" and exclusive Chengdu-themed items, to better connect with local consumers [5][6] - The integration of local cultural elements into product design, such as Sichuan motifs, showcases Uniqlo's commitment to regional customization [4][5] Supply Chain Collaboration - Uniqlo's success in China is closely tied to its collaboration with local suppliers, particularly Shenzhou International, which has grown significantly alongside Uniqlo [6][7][8] - Shenzhou International's recent financial performance, with a revenue of 28.663 billion yuan and a net profit of 6.241 billion yuan, underscores the strength of this partnership [7][8]