Core Viewpoint - The article discusses the environmental and social implications of a fireworks event organized by artist Cai Guoqiang and outdoor brand Arc'teryx in the Himalayas, raising questions about the sustainability of such marketing strategies and their impact on local communities and ecosystems [6][7][30]. Group 1 - The fireworks event took place in a fragile ecological area, with concerns about the environmental damage it may cause [6][15]. - Despite claims of eco-friendliness, the event left behind waste that required local villagers to clean up, contradicting the organizers' statements about environmental responsibility [12][25]. - Local residents were largely unaware of the event, highlighting a disconnect between the marketing efforts and the local community's engagement [22][28]. Group 2 - The article contrasts the fireworks event with a more environmentally conscious event by another outdoor brand, Mammut, which utilized light technology to celebrate a historical climbing route without harming the environment [30][32]. - It suggests that Arc'teryx could have chosen a more suitable and sustainable approach to marketing that aligns with their brand values and the local ecological context [33][34]. - The piece emphasizes the importance of integrating local communities into brand activities in a meaningful way, rather than imposing external marketing spectacles that may not resonate with them [22][34].

本文来自微信公众号：刺猬公社 （ID：ciweigongshe），作者：园长，编辑：陈梅希，题图来自：AI生成 留下的垃圾，需要当地村民捡拾清理 几天过去，从国道边的乡间小路边望向烟花秀场地的方向，我发现那里和周围其他的高山草甸几乎没有什么不同：一样的绿中透黄，黄中泛绿，上午的阳 光正好从另一侧照过来，我对面的草甸处在雪山的阴影中。 不到一周前，蔡国强联合户外品牌始祖鸟，在喜马拉雅山脉的雪山边来了一场"升龙"烟花秀。很快，围绕着环保和营销的争议，让一位艺术家，和一个户 外顶流品牌，同时陷入了舆论的漩涡之中。 这里的气温只有零上4度，穿着一层抓绒一层羽绒服也觉得冷，不远处村落烧柴的味道混杂着路边新鲜牦牛粪的气息涌进鼻子，远处是终年积雪的卡若拉 冰川，再近一些是只生长着低矮植物的高山草甸，再再近一些靠近路边的地方是牧民的草场，间杂着种着青稞… 蔡国强和始祖鸟方面声明称，已经采取了包括"盐砖吸引小动物离开燃放地""采用无污染烟花材料""对草甸、农田进行翻土与植被修复"等等措施，但他们 的回应，留下了更多的问题。 这场商业和艺术联动所制造的所谓"奇观"，到底会不会为当地留下后遗症，谁将为此买单，又将如何影响未来的商业 ...